The potential conflicts between animal welfare and efficient farming can often be resolved or at least reduced by showing the financial benefits that improving animal welfare can bring to both society and individual farmers. These benefits include increased profits through: (i) reduced mortality; (ii) improved health; (iii) improved product quality; (iv) improved disease resistance and reduced medication; (v) lower risk of zoonoses and foodborne diseases; (vi) farmer job satisfaction and contributions to Corporate Social Responsibility; and (vii) the ability to command higher prices from consumers. Current conflicts between animal welfare and production may be resolved by future developments in genetics, management practices and new technology. Financial benefits reinforce, rather than replace, ethical arguments for good animal welfare.

Precision livestock farming (PLF) systems have the potential to improve animal welfare through providing a continuous picture of welfare states in real time and enabling fast interventions that benefit the current flock. However, it remains unclear whether the goal of PLF development has been to improve welfare or increase production efficiency. The aims of this systematic literature review are to provide an overview of the current state of PLF in poultry farming and investigate whether the focus of PLF research has been to improve bird welfare. The study characteristics extracted from 264 peer-reviewed publications and conference proceedings suggest that poultry PLF has received increasing attention on a global scale, but is yet to become a widespread commercial reality. PLF development has most commonly focussed on broiler farming, followed by laying hens, and mainly involves the use of sensors (environmental and wearable) and cameras. More publications had animal health and welfare than production as either one of or the only goal, suggesting that PLF development so far has focussed on improving animal health and welfare. Future work should prioritise improving the rate of commercialisation of PLF systems, so that their potential to improve bird welfare might be realised.

1. Feather pecking is one of the major problems facing the egg industry in non-cage systems and is set to become even more of an issue with the European Union ban on the keeping of laying hens in barren battery cages which comes into force in 2012 and the prospect of a ban on beak-trimming. Reducing feather pecking without resorting to beak treatment is an important goal for the poultry industry. 2. We report here a longitudinal study that included over 335 500 birds from 22 free range and organic laying farms. Accelerated failure time models and proportional hazards models were used to examine the effects of a wide range of factors (management, environment and bird) on development of substantial feather damage in lay. Particular emphasis was placed on risk factors during rear and on practices that could feasibly be changed or implemented. 3. The age at which a flock exhibits substantial feather damage could be predicted both by factors in the environment and by early symptoms in the birds themselves. Factors that were associated with earlier onset of severe feather damage included the presence of chain feeders, raised levels of carbon dioxide and ammonia, higher sound and light levels, particularly in younger birds. Increased feather damage (even very slight) in birds at 17–20 weeks of age was also highly predictive of the time of onset of severe feather damage during lay. Increased feed intake also indicated that a flock was at risk of early severe feather damage. 4. Birds that stayed on the same farm for rearing and lay showed later onset of serious feather damage than those that experienced a change in farm from rearing to lay. However, an increased number of changes between rearing and lay (feeder type, drinker type, light intensity etc) was not associated with earlier onset of serious feather damage. Further research needs to be done on the role of the transition from rearing to lay as a risk factor for FP in lay.