Yang Tong is a postdoctoral fellow with Nanjing University. He is also a lecturer with the College of Economics and Management, Zhejiang Normal University. His research interests include social media, online reviews, and operations management. His research has been published in various journals, such as the Information & Management, European Journal of Operational Research, Omega, IISE Transactions, IEEE Transactions on Engineering Management, International Journal of Production Research, and the Transportation Research Part E: Logistics and Transportation Review, among others.