This study evaluated how embryonic choline supplementation (ECS) via in ovo injection and gosling choline supplementation (GCS) via diet jointly influence embryonic development, endocrine status, growth performance, and muscle development. A total of 1,250 hatching eggs were allocated to five ECS treatments: non-injected control (ENC), sham-injected control (EPC), and 0.5 mL of choline chloride at 0.5 (E0.5), 1.0 (E1), and 1.5 (E1.5) mg/mL. Following hatch, 720 female goslings (144 per ECS group) were randomly assigned to three GCS levels: 0 (G0), 200 (G200), and 400 (G400) mg/kg. ECS significantly increased embryo weight and relative embryo weight (embryo weight as a percentage of initial egg weight) at embryonic day 18 (DE18; P < 0.001) and DE27 (P = 0.005), while no significant effects were observed at DE20 (P > 0.05). Circulating growth hormone (GH), adrenocorticotropic hormone (ACT), and corticosterone (CORT) responded to choline in dose-dependent patterns (P < 0.001). Post-hatch body weight was significantly affected by the ECS × GCS interaction throughout the post-hatch period (P ≤ 0.016 at 7, 14, 21, and 28 days of age). GCS at 400 mg/kg significantly improved 28-day body weight (P < 0.001) and feed conversion ratio (P < 0.001). Pectoralis and leg muscle myofiber diameter and cross-sectional area were enhanced by higher choline supply (ECS: P ≤ 0.041; GCS: P < 0.001), accompanied by reduced pectoral fiber density (P < 0.001). Notably, myofiber hypertrophy occurred without changes in myogenin (MyoG), myogenic regulatory factor 4 (MRF4), or myogenic factor 5 (Myf5) expression (P > 0.05). Instead, choline exerted treatment-dependent modulation of IGF-1 and MSTN primarily in the pectoralis (P < 0.001), indicating that choline promotes muscle growth via the IGF-1/MSTN axis. For growth rate and feed efficiency, E1G400 is preferable; for muscle yield, E1.5G400 offers additional fiber gains; for immune organ development, E0G0 is preferable given the increased bursa weights at lower supplementation. These findings provide a scientific basis for targeted choline nutritional strategies in goose production systems.