Organic agriculture is a production system based on environmentally friendly practices that promote the conservation of natural resources, biodiversity, and the production of high-quality food. Its tenets are linked to the concept of sustainable development, which integrates environmental, social, and economic goals. In the face of global competition and changes in food systems, studying their competitiveness of organic agriculture is essential. It is key to assessing its potential for long-term development and competition with conventional agriculture. The purpose of this study is to identify and assess the spatial differentiation in the competitiveness of organic agriculture in EU countries. This study assessed the level of input and output competitiveness of organic agriculture in selected EU countries using the author’s synthetic taxonomic indicators consisting of several sub-variables. The competitiveness of organic farming in twenty-three countries (Cyprus, Latvia, Portugal, and Finland were not included due to a lack of statistical data) was analysed using one of the linear ordering methods, i.e., a non-pattern method with a system of fixed weights. The research has shown significant spatial differentiation in both the input competitiveness and the outcome competitiveness of organic agriculture in EU countries. In 2023, Estonia had the highest level of input competitiveness, followed by Austria, the Czech Republic, and Sweden. In 2023, Estonia had the highest synthetic indicator of outcome competitiveness, followed by The Netherlands and Denmark. In addition, an assessment was made of changes in EU organic agriculture in 2014–2023 by analysing the direction and dynamics of changes in selected measures of the development potential of organic agriculture in all member states (27 countries). This sector is characterised by high growth dynamics, including both the area under cultivation and the number of producers and processors of organic food. This study identified several important measures to support the development of organic farming (especially in countries where this type of activity is relatively less competitive) through targeted support mechanisms, such as policy and regulatory measures, financing, agricultural training and advisory services, scientific research, encouraging cooperation, and stimulating demand for organic products.

The aim of this article was to identify factors influencing the purchasing decisions of individual buyers represented by Polish doctors on the dairy product market, taking into account the demographic variable of the respondents’ age. This article is based on a survey conducted among 201 Polish doctors using the CAPI (Computer-Assisted Personal Interview) method. The collected primary data was subjected to quantitative analysis, including both a description of general trends and the identification of differences in responses between distinct age categories of respondents, as well as the identification of hidden factor structures. Conducting a study with a group of doctors perceived as experts fills a research gap in the literature and makes an important contribution to the discussion on the factors shaping the purchasing behaviour of doctors as buyers. The research revealed differences in the assessment of the importance of motivators influencing purchasing decisions for dairy products between groups of doctors separated by age. Younger respondents (aged 27–44) attach greater importance to the influence of marketing activities at the point of sale and the health attributes of dairy products, while older respondents (aged 45 and over) attach greater importance to aspects related to trust and safety as well as consumer trends. Hidden (latent) factors influencing purchasing decisions in the surveyed age-based groups of doctors were also identified in comparison with the total number of respondents, and consumer segments were identified based on the similarity of factor profiles. The results of this study can be used both by companies in the dairy sector in the process of designing marketing strategies for dairy products and by institutions influencing public health.

Artykuł poświęcony jest tematyce innowacji produktowych i marketingowych na krajowym rynku produktów spożywczych. Jego celem jest przedstawienie opinii nabywców na temat

Artykuł porusza tematykę zachowań zakupowych polskich nabywców finalnych na rynku produktów spożywczych. Celem artykułu jest ocena zachowań zakupowych nabywców finalnych

Obecnie konsumenci zwracają coraz większą uwagę na kwestie związane z ekologią. Jednocześnie wzrasta poziom ich świadomości na temat wpływu podejmowanych przez nich decyzji

Artykuł ma charakter badawczy i dotyczy nowych produktów spożywczych. Celem artykułu jest określenie sposobów interpretowania przez nabywców finalnych pojęcia nowego produktu spożywczego oraz poznanie ich opinii na temat nowych wyrobów spożywczych w kontekście potencjalnych preferencji nabywców i zainteresowania produktami spożywczymi o zróżnicowanych charakterystykach. Ponadto, w artykule podjęto rozważania na temat przyczyn niskiego wskaźnika sukcesu rynkowego nowych wyrobów. W celu pozyskania danych źródłowych na temat nowych produktów zastosowano badania ankietowe. Narzędziem badawczym była elektroniczna wersja kwestionariusza ankiety (CAWI). Zasięg przestrzenny badania obejmował cały kraj. Wyniki przeprowadzonych badań wskazują, że pojęcie nowego produktu utożsamiane było przez ankietowanych przede wszystkim z produktem o zmodyfikowanym składzie. Ponadto badani poszukują głównie nowych wyrobów mających więcej zastosowań oraz zaspokajających kilka potrzeb. Niskie powodzenie rynkowe wielu nowych produktów to wynik mało wyrazistej ich oferty. Można również zauważyć, że opinie ankietowanych na temat źródeł sukcesu rynkowego wyrobów spożywczych oraz ich porażki wzajemnie ze sobą korespondują.