The emergence of live-streaming commerce has fueled the phenomena of impulse buying. However, existing understanding of this phenomenon is relatively limited. In this study, we adopted the stimulus-organism-response (SOR) paradigm to create an influence mechanism of impulse buying behavior in live streaming shopping. We investigated the influence of social presence and sales promotion (stimuli) on impulse buying behavior (response) through flow experience (organism). In addition, we also examined time availability and money availability, two situational variables, as moderators of flow experience and impulse buying behavior. To explore the factors that contribute to consumers’ impulse buying behavior, an online survey ( n = 375) was done in China. The empirical findings indicate that social presence and sales promotion positively affect flow experience, subsequently triggering consumers’ impulse buying behavior in live streaming. The results also indicated the positive moderation of money availability and time availability. Theoretically, the findings contribute to live- streaming commerce literature and impulse-buying literature. The findings also provide insightful managerial implications for live-streaming merchants to better understand impulse buying behavior to develop an effective marketing strategy.

Economic policy uncertainty and particularly COVID-19 has stimulated the need to investigate alternative avenues for policy risk management. In this context, this study examines the dynamic association among economic policy uncertainty, green bonds, clean energy stocks, and global rare earth elements. A dynamic conditional correlation-multivariate generalized autoregressive conditional heteroscedasticity (DCC-MGARCH) model was used to gauge the time-varying co-movements among these indices. The analysis finds that green bonds act more as a hedge than a safe haven against economic policy uncertainty (EPU). In the case of diversification, green bonds work as diversifiers with clean energy stocks and rare earth elements during COVID-19 and in the whole sample period. Additionally, clean energy stocks and rare earth elements show safe haven properties against EPUs. This study contributes to the hedging and safe haven literature with some new insight considering the role of green bonds and clean energy stocks. Additionally, the outcomes of the research contribute toward the literature of portfolio diversification theory. These findings pave the way for not only US investors to hedge long-term economic policy risk by investing in green bonds, but also for China and the UK, as these financial assets (green bonds, clean energy stocks, and rare earth metals) and EPU are long-term financial and economic variables.

Cryptocurrency literature is increasing rapidly nowadays. Particularly, the role of the cryptocurrency market as a risk management avenue has got the attention of researchers. However, it is an immature asset class and requires gaps in current literature for future research directions. This research provides a systematic review of the vast range empirical literature based on the cryptocurrency market as a risk management avenue against economic policy uncertainty (EPU). The review discovers that cryptocurrencies have mixed connectedness patterns with all national EPU therefore, the risk mitigation ability varies from country to country. The review finds that heterogeneous correlation patterns are due to the dependence of EPU on the policies and decisions usually taken by regulatory authorities of a particular country. Additionally, heterogeneous EPU requires heterogeneous solutions to deal with stock market volatility and economic policy uncertainty in different economies. Likewise, the divergent protocol and administration of currencies in the crypto market consequently vicissitudes the hedging and diversification performance against each economy. Many research lines can benefit investors, policymakers, fund managers, or portfolio managers. Therefore, the authors suggested future research avenues in terms of topics, data frequency, and methodologies.

Leaders in service organizations are increasingly challenged to demonstrate leadership underpinned with a strong sense of responsibility. To date, a few studies have empirically investigated the influence of responsible leadership on organizational outcomes such as innovation. Drawing on signaling theory, this study reports the findings of the relationship between RL and green innovation in service firms through the mediating role of organizational ethical culture. We also test the moderating effect of strategic posture on this relationship. Using a three-wave research design and data collected from employees (n = 168) in hospitality organizations, we found that RL positively influences green innovation. We found support for the mediating effect of organizational ethical culture and the moderating role of strategic posture on the direct effect of responsible leadership on green innovation such that this direct effect is stronger where there is a progressive strategic posture. We highlight both the theoretical and practical implications of our findings.

This article aims to explore the co-movement of daily returns among S&P green bonds (GB/GBs), the top five sustainable cryptocurrencies, Bitcoin, the Dow Jones Sustainability World Index (DJSWI) and the Dow Jones Sustainability Emerging Market Index (DJSEMI) to determine whether GBs, Bitcoin and sustainable cryptocurrencies are truly sustainable; in addition, it investigates hedging and diversification opportunities. Using a partial wavelet coherence framework to capture the bivariate co-movement, our findings show strong (weak) positive co-movements among GB (sustainable cryptocurrencies) and DJSWI returns, where GBs (sustainable cryptocurrencies) have a heterogeneous leading role in the short-term and long-term horizons. Results indicate moderate positive (negative) co-movement among GBs and sustainable cryptocurrencies (Bitcoin) and DJSWI in the short run (long run). Overall, the results show GB (sustainable cryptocurrencies) acts as a diversifier for Bitcoin and sustainable cryptocurrencies in most cases (DJSWI). However, increasing Bitcoin returns adversely impacts the DJSWI in the long run. Findings are equally imperative for green investors, crypto traders and policymakers, where investors and traders can earn financial and social returns, and policy-makers can deploy suitable policies for the development of sustainable cryptocurrency mining processes. The role of Bitcoin is alarming for the United Nations Sustainable Development Goals and global greener economy.

Purpose: Digitalization and digital strategy have become one of the variant concepts these days since the fourth industrial revolution 4.0. The earlier debate a on the role of digital strategy and degree of digitalization for environmental and sustainable performance of small and medium enterprises (SMEs) is at its nascent stages. This study aims to investigate the impact of digital strategy and digitalization on the environmental performance in Pakistani SME’s during the pandemic times. In addition, it explores the mediating role of five measures of digitalization degree such as overall digitalization degree (ODD), digitalization methods (OM), digital technology adaptation (DTA), digital product services (DPS) and digital processes (DP). Methods: This study collected data from 298 respondents using random sampling technique. The unit of analysis was managerial staff and employees working for the organization for last 5 years. To investigate the relationship between constructs, we considered Structural-equation modeling (SEM) using SMART-PLS. Results: Building on the contingency theory, the findings of the research reveal that digital strategy showed a positive impact on digitalization measures but negatively impacted on overall environmental performance. In addition, (DP) ODD, OM, and DPS showed a (negative) positive meaningful impact on environmental performance and (partially) fully mediated the relationship between digital strategy and environmental performance. The digital strategy failed to improve the environmental performance however the role of digitalization is crucial to ensure environmental sustainability. Conclusions: Digital strategy alone fails to alleviate the pressure on environmental performance however excessive digitalization can aggravate the adverse consequences on environment. This research provides useful implications for governments and policymakers to avoid excessive digitalization.