Stated preference surveys have been utilized in the field of sustainable multimodal transport planning for some time. Stated preference, which relies on hypothetical scenarios to determine user preferences, offers critical insights into travelers’ choices between different transport modes. The stated preference method is used in a wide range of transport studies, such as the mode choice, route choice, service attribute analysis, pricing and fare policies, and technical innovations. On the basis of the collected data in stated preference studies, it is possible to optimize current services, forecast future demand, or analyze the possibilities of nonexistent services. A literature review reveals that there are certain gaps regarding the calibration of utility functions in multimodal and new services.

Rapid urbanization in the last few decades has completely changed the mobility pattern in large and small cities, with an increase in traffic congestion, traffic accidents, and greenhouse gas emissions. With the implementation of the Sustainable Urban Mobility Plan (SUMP), the goal is to reduce the negative effects of traffic and achieve a shift towards sustainable mobility in the cities. This paper presents measures included in SUMP of the City of Dugo Selo that aim to achieve a change of mobility pattern in the city, based on information and suggestions received during the citizens and stakeholder’s workshops. The City of Dugo Selo represents the satellite city of Zagreb, where the population mobility activities are mostly related to commuting with private vehicles towards Zagreb. With the measures presented in the study, the main goal is to improve the use of public transport and to implement multimodality hubs for easy transfers between transport modes. Also, the study shows measures that are focused on reducing the road transit and private traffic in the city center to free up the space for pedestrians, and public and alternative transport modes to achieve positive effects in ecological and modal shift parameters. Presented work can be used as a guide for traffic planners that are developing measures for urban mobility development in smaller satellite cities of larger cities.