Dr Ewuzie, Cajetan Obinna is a Senior Lecturer in the Department of Marketing, Faculty of Business Administration, University of Nigeria, Enugu Campus. A Nigerian citizen from Isiala-Mbano LGA, Imo State, married with three children. He graduated from the University of Port-Harcourt, River State and the University of Nigeria, Nsukka where he obtained B.Sc., M.Sc. and PhD degrees in marketing, respectively. Dr Ewuzie, Cajetan Obinna was a senior manager (Marketing) at Power Holding Company (PHCN) PLC, with over 15 years of industry experience. He joined the Department of Marketing, University of Nigeria, in 2016 as Lecturer II. He has published articles in many impact factor journals.