With the large-scale deployment of 5G technology, the rationality of communication base station siting is crucial for network performance, construction costs, and operational efficiency. Traditional site selection methods rely heavily on manual experience, exhibiting strong subjectivity and difficulty in balancing multi-objective optimization. Existing heuristic algorithms suffer from slow convergence speeds and susceptibility to local optima. To address these challenges, this paper constructs a multi-objective base station site selection model that simultaneously minimizes costs, maximizes coverage contributions, and minimizes interference. It achieves quantitative balance among objectives through normalization and weight fusion, while introducing constraints to ensure engineering feasibility. Concurrently, the genetic algorithm underwent targeted optimization by introducing an adaptive migration strategy based on population diversity and a cosine-type parameter adjustment strategy. This approach was integrated with the particle swarm optimization algorithm to balance exploration and exploitation while mitigating premature convergence. Experimental validation demonstrates that the improved algorithm achieves faster convergence and greater stability compared to traditional genetic algorithms and particle swarm optimization, while satisfying engineering constraints such as base station quantity, coverage, and interference. This research provides an efficient and feasible solution for intelligent base station site planning.