The nomenclature used to describe animals working in roles supporting people can be confusing. The same term may be used to describe different roles, or two terms may mean the same thing. This confusion is evident among researchers, practitioners, and end users. Because certain animal roles are provided with legal protections and/or government-funding support in some jurisdictions, it is necessary to clearly define the existing terms to avoid confusion. The aim of this paper is to provide operationalized definitions for nine terms, which would be useful in many world regions: “assistance animal”, “companion animal”, “educational/school support animal”, “emotional support animal”, “facility animal”, “service animal”, “skilled companion animal”, “therapy animal”, and “visiting/visitation animal”. At the International Society for Anthrozoology (ISAZ) conferences in 2018 and 2020, over 100 delegates participated in workshops to define these terms, many of whom co-authored this paper. Through an iterative process, we have defined the nine terms and explained how they differ from each other. We recommend phasing out two terms (i.e., “skilled companion animal” and “service animal”) due to overlap with other terms that could potentially exacerbate confusion. The implications for several regions of the world are discussed.

City branding is a managerial procedure which offers any given city a distinct identity; providing cities with a chance to present as different, positive and distinguishable from other competitors. In Japan, the use of mascots for city branding is often part of urban planning strategy. Kumamon is the most successful regional mascot in Japan and offers an opportunity to explore the nature of mascot city branding strategies. Employing a large number of promotional strategies, the local prefecture created a unique Kumamon city brand and enhanced the local image, resulting in significant economic benefits. The paper argues that five main factors contributed to the success of Kumamon: government support, power of emotional attachment and anthropomorphism, efficient public transport and tourism services, the mascot branding, and social media. Understanding how Kumamon mascot branding succeeded can assist makers to decide whether to replicate the use of mascot branding in other cities and regions.

An unanticipated finding during research on the role that pets play in the health of older adults was that pets had protected some from suicide. Given that older people are more vulnerable to fatal first attempts, understanding protective factors in this population is vital. Twelve older adults interviewed about the role of pets on their health spoke overtly of suicide (n = 2), obliquely referred to suicidal ideation (n = 5), or reported high levels of distress and/or depression (n = 5). These participants were aged 60 to 83 years; five were male and seven were female. Interview transcripts were analyzed using a qualitative descriptive thematic approach in order to understand how they (collectively) identified pets as protecting them from suicide. Concepts of function, presence, known-ness, and reciprocity emerged as factors protective against suicide. These factors may counter those already identified as underpinning suicidal behavior: perceived burdensomeness and social alienation. For some older people, relationships with nonhuman others may be protective against suicide. Systemic responses that incorporate human–animal relationship awareness need to be explored to promote and protect some humans while also considering the impact on pets.

This paper explores intersections between health creation, leisure and nature emerging from research with Millennial university students in Australia studying to become health(system) professionals. Most enter university believing that ‘health’ is a bio-medical (illness and disease focused) concept. This reflects the dominant discourse of ‘health’. The term ‘salutogenesis’ (meaning health as a resource) is used to disrupt this discourse. In 2015 and 2016 students completed an online survey in which they subjectively identified three things that build their health and how these work for them. Many identified factors that fit within a broad definition of ‘leisure’. About one quarter refer to nature. What emerges are insights into the manner in which leisure, nature and wellbeing intersect for these Millennials and suggests that their subjective understandings of health creation, including for some a leisure: nature intersection can assist future health professionals to understand ‘health’ as not only bio-medical.