Soil erosion induced by heavy rainfall deeply affects landscape changes and human activities. It depends on rainfall distribution (e.g., intensity, duration, cumulative per event) and is controlled by the interactions between lithology, orography, hydrography, land use, and vegetation. The Abruzzo piedmont coastal hilly area has been affected by several heavy rainfall events in the last decades. In this work, we investigated three ~1-day heavy rainfall (>35 mm/h and 100–220 mm/day) events in 2007, 2011, and 2012 that occurred in the clayey hilly coastal NE Abruzzo area, analyzing cumulative rainfall, intensity, and duration while mapping triggered geomorphological effects (soil erosion and accumulation) and evaluating average erosion. The analysis provides contributions to a soil erosion assessment of clayey landscapes that characterizes the Adriatic hilly area, with an estimation of rainfall-triggering thresholds for heavy soil erosion and a comparison of erosion in single events with rates known in the Mediterranean area. The triggering threshold for heavy soil erosion shows an expected value of ~100–110 mm. The estimated average soil erosion is from moderate to high (0.08–3.08 cm in ~1-day heavy rainfall events) and shows a good correlation with cumulative rainfall and a poor correlation with peak rainfall intensity. This work outlines the strong impact of soil erosion on the landscape changes in the Abruzzo and Adriatic hilly areas.