Recent worldwide tourism trends reveal increased public interest in travel centered on values connected to the human body, such as health and fitness. In commercial terms, this calls for the development of tourism packages whose structure would meet the tourists' needs and desires related to various forms of physical activity by providing them with opportunities to participate. However, few scholars have conducted empirical studies to identify factors determining the utility of such products from the perspective of consumers. This article is intended to fill this gap. It was assumed here that the inclusion of physical activity into tourism packages would generate for the tourists unique features including the opportunity to exhibit courage, testing one's psychological and physical abilities, rivalry, adventure, access to sports and leisure facilities, experiencing risk to one's health or life, and contact with nature. Subsequently, the actual importance of these attributes for the utility of tourism packages was measured using conjoint analysis for a population of Cracow students, who tend to be active tourists. It was found that respondents prefer tourism packages characterized by high levels of all of the above-mentioned attributes except for risk. At the same time, they pay more attention to components forming the actual level of the products than to the experiences arising from the consumption of those components.

Purpose. The aim of this article is to investigate the characteristics of “Folia Turistica” (FT), covering such questions as thematic profile, authors, and affiliations, internationalization, taking into account the content of issues from the origins of the magazine (1990) to the present (2018). Method. The aim of the work was achieved through two research methods, which were used in a complementary fashion: bibliometric analysis (in which data that quantitatively expressed the content of the relevant issues of FT was gathered, processed, and interpreted) and participatory observation, from the author’s participation in FT’s editorial staff. Results. FT is predominantly concerned with issues in the social sciences, it is closely tied to the humanities, and the natural sciences are also present, though this profile has changed over time. Contributors to FT have included more than 400 Polish authors over thirty years, representing almost ninety schools, from academies of physical education and universities to economic, agriculture, natural science, and technical colleges, and others. Though the number of foreign authors is limited, we should stress that they represent academies on four continents, and in many cases are figures with very high positions in the international community. Research and conclusions limitations. The limitations derive from the properties of the methods used, primarily displayed in the identification of FT’s thematic profile. This arbitrarily identified profile subordinates every article to a single overriding field of study – while many articles published in FT are multi- or interdisciplinary. Practical implications. This diagnosis of FT includes postulates for how the magazine might develop in the future. Originality. The specialist literature (especially Polish) fairly seldom makes critical evaluations of scholarly publications. Type of article. Empirical.

Sciendo provides publishing services and solutions to academic and professional organizations and individual authors. We publish journals, books, conference proceedings and a variety of other publications.

The purpose of this article is to present opportunities for research which show the common ground between tourism and physical culture using approaches and methods worked out and applied in economics. Attention has been concentrated on the category of ‘product’, treated here as a theoretical concept by means of which it is possible to present a structure of tourism trip. This will include the part that refers to those values and human activities related to physical culture. An attempt to identify the social perception of the attributes that describe a tourism trip was made by an empirical study using conjoint analysis on students in higher education in Kraków. The results show that those who participate in tourism enriched by physical activity, prefer trips saturated with attributes such as the required level of courage, the testing of psychological and physical abilities, rivalry with others or nature, an element of adventure, a high level of physical activity, access to sports and leisure facilities, and contact with nature. But at the same time they prefer a low level of risk to health or life. It was noted, however, that related to the latter female and male preferences vary.

Cel. Identyfikacja technik i narzędzi stosowanych przez organizatorów turystyki i pośredników turystycznych, funkcjonujących na rynku krajowym (polskim), które umożliwiają włączenie klienta w proces współtworzenia imprez turystycznych. Metoda. Badaniom poddano przedsiębiorstwa wykazane w Centralnej Ewidencji Organizatorów Turystyki i Pośredników Turystycznych. Dla każdego z wytypowanych do badań przedsiębiorstw wyszukano firmową witrynę WWW i poddano ją analizie zawartości. Wyniki. Badane przedsiębiorstwa w niewielkim stopniu angażują klientów we współtworzenie wartości: wskazuje na to niewysoki odsetek przedsiębiorstw, które informują klientów o możliwości przygotowania imprezy turystycznej na zlecenie (36,2%), jak i znikomy udział firm, które klientów do tego zachęcają (15,1%) – poprzez stosowny przekaz, opis modelu współpracy z klientem i procesów współtworzenia, wskazanie przykładów „szycia na miarę” itp. Mimo to wśród praktyk stosowanych w tym względzie zidentyfikowano wiele interesujących rozwiązań, za sprawą których przedsiębiorcy starają się wejść w bliską relację z osobami odwiedzającymi ich firmowe witryny WWW. Ograniczenia badań i wnioskowania. W badaniach uwzględnione zostały wszystkie podmioty wykazane w CEOTiPT. Przedmiotem badań były jednak wyłącznie techniki i narzędzia stosowane przez przedsiębiorstwa na firmowych witrynach WWW. Implikacje praktyczne. Wyniki badań mają przede wszystkim charakter poznawczy. Mogą jednak stanowić inspirację dla różnego typu przedsiębiorstw turystycznych co do możliwości wykorzystania własnych stron internetowych do angażowania klientów w tworzenie wartości tworzonych z myślą o nich produktów. Oryginalność pracy. Nie są znane autorowi inne prace, w których dokonano analizy wykorzystania firmowych witryn WWW, we wskazanym celu, przez przedsiębiorstwa prowadzące działalność na rynku polskim. Rodzaj pracy. Artykuł prezentujący wyniki badań empirycznych.

The purpose of the article was to establish whether a tourism student can effectively recognize tourism trends, and to achieve this aim the following research tasks were accomplished: 1) the authors identified 10 trends (and 47 impacts), concerning the transformations that have occurred in tourism in recent years and have been recognized by specialists from the European Travel Commission and the European Tourism Action Group; 2) these trends and their impacts underwent a critical evaluation by students who were given the opportunity to add other impacts (their own) to the specialist list; 3) students’ evaluations were compared to current trends identified in other academic work. The research was conducted on 95 tourism and recreation students at the University of Physical Education in Kraków and the Vistula School of Hospitality in Warsaw (formerly: Warsaw School of Tourism and Hospitality Management), in 2017/2018 and 2018/2019. The article has also presented the results of earlier research (unpublished) at two other academic centres (Rzeszow and Kielce) on 113 students, 17 lecturers and 76 travel agency employees. Together the results described in this article present the opinions of 301 respondents. It was established that students, as a group, are sufficiently effective observers of changes in the tourism market to make an appropriate contribution and, consequently, are valuable participants at brainstorming sessions. They use what they have learned during their university study, are familiar with forecasting and scenario methods, as well as taking advantage of the imagination and creativity typical of such students.