BTS (Bangtan Sonyeondan) adalah grup K-Pop yang telah mendunia. Terbentuk sejak tahun 2013, BTS tidak pernah berhenti berinovasi. Salah satu inovasi yang dilakukan adalah dengan menciptakan sebuah fictional world bernama Bangtan Universe. “Dunia” ini dibalut sedemikian rupa hingga fans mengalami sebuah pengalaman timbal-balik ketika mendalami dunia tersebut, menyebabkan mereka untuk menginvestasikan waktu yang lebih serta membangun keterikatan yang tinggi dengan idola mereka. Konsep yang telah diuraikan ini berjalan seiringan dengan konsep yang digunakan dalam ilmu Transmedia Storytelling, sebuah ilmu penyampaian pesan melalui berbagai platform yang menitikberatkan adanya partisipasi dari audiens. Melalui analisis yang dilakukan, penulis berharap bahwa industri entertainment K-Pop serta Transmedia Storytelling dapat dilihat sebagai suatu bidang yang patut dipelajari, karena keduanya merupakan sebuah bidang yang akan terus berkembang.

This paper studies earthquake disaster risk reduction education for primary school students in Indonesia. The research was employed mainly by the concept of transmedia learning proposed by Jenkins (2009) from the perspective of the teaching-learning process. This is because previous research revealed a few limitations, such as conventional learning methods, usability concerns and technological constraints, implying that for optimal efficiency, DRR education content should ideally include more diverse media (analog and digital). Transmedia learning enables the development of innovative user-centric educational practices, and the implementation of collaborative strategies that ultimately meet user needs. Transmedia learning approach can be an opportunity to create new learning scenarios that can help facilitate the process of understanding and educating disaster risk reduction to multi-informant ranging from primary school students, parents, local government workers, and disaster experts. This transmedia learning approach covered the whole process from planning, strategy, content making and execution for education materials. This research has led the author to the conclusion that children should be taught DRR in a fun and engaging manner to maintain their interest and ensure they completely comprehend the concepts. The findings and insights can be applied not only to future research, but also to the development of educational materials for reducing earthquake disaster risk.

Transmedia storytelling is widely used in education and media to engage audiences across platforms. However, dominant franchise models exemplified by the Marvel Cinematic Universe centralise control and limit the integration of local knowledge and collaborative authorship. This paper introduces Masyarakat logic , a community-centred framework grounded in Indonesian traditions of gotong royong (cooperation) and musyawarah (deliberation). It positions stories as shared, evolving spaces shaped through relational authorship, cultural resonance, and ongoing community reflection. Using two Indonesian case studies, GENERAKSI , a board game for youth climate literacy, and Sahabat Gempa , a cross-platform disaster preparedness initiative, the study applies a hybrid methodology combining design-based research, human-centred design, narrative inquiry, and participatory design. Findings identify three practices that support community coherence in transmedia systems: guided reflection, emotional engagement, and collaborative authorship. The paper reframes transmedia storytelling as a flexible, culturally responsive method for education and social change, particularly in Global South contexts, and offers practical insights for designing participatory narrative ecosystems that foster community coherence as a foundation for local resilience and intergenerational dialogue.

Increasing preparedness to face potential earthquake and tsunami hazards is an important effort in protecting the community from the potential impacts of these disasters. This paper describes community outreach activities which are a form of collaboration between communication and art and design, which aims to improve the preparedness of the people of Panggarangan Village in particular, and the coastal area of Banten in general, in facing the potential danger of earthquakes and tsunamis in their area. The method used in this activity begins with identifying problems in the target area, making animated videos of tsunami preparedness, developing sigaptsunami.id pages, training volunteers for information management, and door-to-door socialization to the community. The result of this activity is the existence of a disaster preparedness information center that can be accessed in real time and continuously updated to foster sustainable community preparedness.