Few-Shot Class-Incremental Learning (FSCIL) aims to continually learn novel classes from limited data while retaining knowledge of previously learned classes. To mitigate catastrophic forgetting, most approaches pre-train a powerful backbone on the base session and keep it frozen during incremental sessions. Within this framework, existing studies primarily focus on representation learning in FSCIL, particularly Self-Supervised Contrastive Learning (SSCL), to enhance the transferability of representations and thereby boost model generalization to novel classes. However, they face a trade-off dilemma: improving transferability comes at the expense of discriminability, precluding simultaneous high performance on both base and novel classes. To address this issue, we propose BR-FSCIL, a representation learning framework for the FSCIL scenario. In the pre-training stage, we first design a Hierarchical Contrastive Learning (HierCon) algorithm. HierCon leverages label information to model hierarchical relationships among features. In contrast to SSCL, it maintains strong discriminability when promoting transferability. Second, to further improve the model’s performance on novel classes, an Alignment Modulation (AM) loss is proposed that explicitly facilitates learning of knowledge shared across classes from an inter-class perspective. Building upon the hierarchical discriminative structure established by HierCon, it additionally improves the model’s adaptability to novel classes. Through optimization at both intra-class and inter-class levels, the representations learned by BR-FSCIL achieve a balance between discriminability and transferability. Extensive experiments on mini-ImageNet, CIFAR100, and CUB200 demonstrate the effectiveness of our method, which achieves final session accuracies of 53.83%, 53.04%, and 62.60%, respectively.