This page has only limited features, please log in for full access.
Katarzyna Liczmańska-Kopcewicz - author of several dozen scientific publications in the field of innovation management, brand management and enterprise internationalization. She acted as a speaker at many international scientific and business conferences. Editor-in-chief in the international academic journal Acta Universitatis Nicolai Copernici Management. The head of the Accreditation Team within the Association to Advance Collegiate Schools of Business. Business practice, with extensive experience, held managerial and managerial functions in international corporations, long-term director of the global corporation Sobieski - Belvedere Group. Innovation broker, involved in the transfer of innovative technologies from science to business practice, business consultant in the field of creating and implementing business strategies, brand management.
Developing countries, including Pakistan, need a considerable effort to withstand economic growth; however, these countries have to cope with greenhouse gases emission and other environmental concerns. Financial advancement gives rise to modern, sometimes even innovative and energy-efficient technologies and, thus, contributes to a decline in energy usage among market entities: organizations and households. The current study explores the nonlinear asymmetric relationship between economic growth (Y) and the selected exogenous variables in Pakistan by incorporating time series data spanning from 1971 to 2016. Economic growth was considered as a target variable, while energy consumption (EC), electric power consumption (EPC), financial development (FD), and energy imports (EM) were considered independent variables. To investigate cointegration among the given variables, a nonlinear ARDL bound testing approach was employed. BDS independence test was used to check the nonlinearity, and a structural break unit root test was used for testing data stationarity. The findings confirm the presence of co-integration in the selected variables. A symmetric unidirectional significant causality exists running from EPC to Y, while a bidirectional symmetric causality was found between FD and Y. In contrast, any negative shocks in EPC, FD, and EM were found to have a positive asymmetric effect on Y. Meanwhile, a neutral effect was found between EC and Y. The outcomes of this study can provide guidelines for future researchers and policymakers.
Imran Khan; Faheem Ur Rehman; Paula Pypłacz; Muhammad Asif Khan; Agnieszka Wiśniewska; Katarzyna Liczmańska-Kopcewicz. A Dynamic Linkage between Financial Development, Energy Consumption and Economic Growth: Evidence from an Asymmetric and Nonlinear ARDL Model. Energies 2021, 14, 5006 .
AMA StyleImran Khan, Faheem Ur Rehman, Paula Pypłacz, Muhammad Asif Khan, Agnieszka Wiśniewska, Katarzyna Liczmańska-Kopcewicz. A Dynamic Linkage between Financial Development, Energy Consumption and Economic Growth: Evidence from an Asymmetric and Nonlinear ARDL Model. Energies. 2021; 14 (16):5006.
Chicago/Turabian StyleImran Khan; Faheem Ur Rehman; Paula Pypłacz; Muhammad Asif Khan; Agnieszka Wiśniewska; Katarzyna Liczmańska-Kopcewicz. 2021. "A Dynamic Linkage between Financial Development, Energy Consumption and Economic Growth: Evidence from an Asymmetric and Nonlinear ARDL Model." Energies 14, no. 16: 5006.
Recently, sustainable economic growth has taken the front line of the global development agenda. The common dependency on fossil fuel energy, greenhouse gas (GHG) emissions and the continuous rising demands for energy have posed challenges that put the world in a climate change trap. This work empirically analyzes the effect of innovation, oil price, oil price volatility and economic growth on GHG emissions over the period of 1991–2015. The study compares the emission level between European Union countries (EU) (26), oil-producing countries (22), China and the United States of America (USA) using the Driscoll–Kraay model. The main empirical finding points to a positive effect of innovation on GHG emission reduction initiatives in oil-importing economies. Particularly, EU countries significantly minimized emissions due to innovation, followed by China and the USA. Contrarily, the effect of innovation increases GHG emission in oil-exporting economies. The results also indicate broader significant effects of oil price and oil price volatility on GHG emission. Interestingly, the effect of oil price on GHG emission is asymmetrical between oil-exporting and -importing economies. Oil price increases in oil-importing countries decrease GHG emission; contrarily, its effect increases emissions in oil-exporting countries. Thus, oil-exporting countries lack motivation to decrease emission levels due to oil price escalation. Unlike the oil price, oil price volatility comparably decreases GHG emissions in oil-exporting and -importing economies. Thus, one might be tempted to take oil price volatility and the future uncertainty of oil price as a virtuous instance rather than oil price increment. Thus, policymakers need to pay attention to market forces and policy measures to monitor GHG emissions due to economic activities. The results are also robust under the alternative econometrics estimation model of generalized method of moments (GMM)-Differenced.
Elyas Mohamued; Masood Ahmed; Paula Pypłacz; Katarzyna Liczmańska-Kopcewicz; Muhammad Khan. Global Oil Price and Innovation for Sustainability: The Impact of R&D Spending, Oil Price and Oil Price Volatility on GHG Emissions. Energies 2021, 14, 1757 .
AMA StyleElyas Mohamued, Masood Ahmed, Paula Pypłacz, Katarzyna Liczmańska-Kopcewicz, Muhammad Khan. Global Oil Price and Innovation for Sustainability: The Impact of R&D Spending, Oil Price and Oil Price Volatility on GHG Emissions. Energies. 2021; 14 (6):1757.
Chicago/Turabian StyleElyas Mohamued; Masood Ahmed; Paula Pypłacz; Katarzyna Liczmańska-Kopcewicz; Muhammad Khan. 2021. "Global Oil Price and Innovation for Sustainability: The Impact of R&D Spending, Oil Price and Oil Price Volatility on GHG Emissions." Energies 14, no. 6: 1757.
Investments in renewable energy sources are an important direction in the development of modern economies. Motivating organizations to include appropriate investments in their development strategies becomes an essential issue. It seems clear that organizations need to see the long-term benefits of such investments in order to follow this trend. This article presents a thesis that assumes that from the microeconomic perspective, such investments are conducive to the implementation of various goals of the organization, causing the phenomenon of resonance in spheres such as the implementation of the sustainable development strategy, the level of innovation in the organization, brand image, and brand equity. The survey method was carried out on a sample of 143 industrial companies in the food industry in order to verify the hypotheses based on previous examples. Among the most important findings, it should be noted that investments in renewable energy sources make a significant contribution to building the market position of enterprises, in particular, to the level of innovation, creating value in a sustainable enterprise, and achieving goals in the area of creating a positive brand image and brand equity. The findings show that investing in renewable energy is compatible with the organization’s different goals.
Katarzyna Liczmańska-Kopcewicz; Paula Pypłacz; Agnieszka Wiśniewska. Resonance of Investments in Renewable Energy Sources in Industrial Enterprises in the Food Industry. Energies 2020, 13, 4285 .
AMA StyleKatarzyna Liczmańska-Kopcewicz, Paula Pypłacz, Agnieszka Wiśniewska. Resonance of Investments in Renewable Energy Sources in Industrial Enterprises in the Food Industry. Energies. 2020; 13 (17):4285.
Chicago/Turabian StyleKatarzyna Liczmańska-Kopcewicz; Paula Pypłacz; Agnieszka Wiśniewska. 2020. "Resonance of Investments in Renewable Energy Sources in Industrial Enterprises in the Food Industry." Energies 13, no. 17: 4285.
Introducing new, innovative products to the market is nowadays a necessary condition for development in a saturated and demanding market. Customers’ expectations are constantly growing, which results in a need for constant reaction to them better than competition does. Customers, by making choices concerning a countless number of goods, demand satisfaction by being ensured both articulated and hidden needs. An interactive dialogue with a consumer, making use of the knowledge it provides, may become a source of leverage in creating innovation. Customer orientation is one of the key elements of an innovative company, and one can also observe its significance in creating new products. The aim of this paper is to diagnose the dependence between proactive customer orientation and creating product innovation in cooperation with consumers in companies from the FMCG sector. The study was conducted on a sample of 165 companies. The results indicate that there is a positive correlation between proactive customer orientation and (a) the evaluation of the significance of the buyers’ knowledge in creating product innovations, (b) the number of buyers’ sources of knowledge used and finally (c) the assessment of the degree of realising the objectives concerning product innovations. These results suggest that proactive customer orientation seeking cooperation with the consumer can influence the market success of product innovations that are created in cooperation.
Katarzyna Liczmańska-Kopcewicz; Maciej Zastempowski. Significance of Proactive Customer Orientation in Creating Product Innovations in Cooperation with the Consumer. Sustainable Transport Development, Innovation and Technology 2019, 331 -342.
AMA StyleKatarzyna Liczmańska-Kopcewicz, Maciej Zastempowski. Significance of Proactive Customer Orientation in Creating Product Innovations in Cooperation with the Consumer. Sustainable Transport Development, Innovation and Technology. 2019; ():331-342.
Chicago/Turabian StyleKatarzyna Liczmańska-Kopcewicz; Maciej Zastempowski. 2019. "Significance of Proactive Customer Orientation in Creating Product Innovations in Cooperation with the Consumer." Sustainable Transport Development, Innovation and Technology , no. : 331-342.
In recent years, attention has been increasingly paid to social-, environmental-, and ecology-related issues in the areas of diverse business operations. The concept of sustainable development of enterprises is an attempt to integrate a diverse set of requirements for the development of companies in the long-term future. The concept, which is set in a contradictory context of economic, social, and environmental aspects, is an attempt to balance fundamentally divergent requirements and aspirations. Sustainable enterprise development can be a source of competitiveness, provided the opportunities related to it are identified and implemented in a proper way. The research objective of this study is to diagnose the relationship between the company’s orientation towards the implementation of sustainability assumptions, the degree of implementation of the objectives of the corporate social responsibility (CSR) strategy, as well as the creation of value in a sustainable enterprise. The survey was conducted on a sample of 165 FMCG (fast-moving consumer goods) sector enterprises. The results indicate the existence of a positive correlation between the variables analysed in the surveyed enterprises. Entrepreneurs guided by sustainable development pursue economic and non-economic values and have a more comprehensive set of appropriate measures necessary to create value in a sustainable enterprise, which consists of achieving economic, ecological, and social goals.
Katarzyna Liczmańska-Kopcewicz; Katarzyna Mizera; Paula Pypłacz. Corporate Social Responsibility and Sustainable Development for Creating Value for FMCG Sector Enterprises. Sustainability 2019, 11, 5808 .
AMA StyleKatarzyna Liczmańska-Kopcewicz, Katarzyna Mizera, Paula Pypłacz. Corporate Social Responsibility and Sustainable Development for Creating Value for FMCG Sector Enterprises. Sustainability. 2019; 11 (20):5808.
Chicago/Turabian StyleKatarzyna Liczmańska-Kopcewicz; Katarzyna Mizera; Paula Pypłacz. 2019. "Corporate Social Responsibility and Sustainable Development for Creating Value for FMCG Sector Enterprises." Sustainability 11, no. 20: 5808.
Waldemar Glabiszewski; Dorota Grego-Planer; Katarzyna Liczmańska-Kopcewicz; Maciej Zastempowski. Key Elements of the Protechnological Absorptive Capacity of Financial Companies in Poland. Central European Business Review 2018, 7, 45 -59.
AMA StyleWaldemar Glabiszewski, Dorota Grego-Planer, Katarzyna Liczmańska-Kopcewicz, Maciej Zastempowski. Key Elements of the Protechnological Absorptive Capacity of Financial Companies in Poland. Central European Business Review. 2018; 7 (2):45-59.
Chicago/Turabian StyleWaldemar Glabiszewski; Dorota Grego-Planer; Katarzyna Liczmańska-Kopcewicz; Maciej Zastempowski. 2018. "Key Elements of the Protechnological Absorptive Capacity of Financial Companies in Poland." Central European Business Review 7, no. 2: 45-59.
Waldemar Glabiszewski; Dorota Grego-Planer; Katarzyna Liczmańska-Kopcewicz. The impact of business environment institutions on the innovation of Polish small and medium-sized service enterprises. Economic and Environmental Studies 2018, 18, 577 -589.
AMA StyleWaldemar Glabiszewski, Dorota Grego-Planer, Katarzyna Liczmańska-Kopcewicz. The impact of business environment institutions on the innovation of Polish small and medium-sized service enterprises. Economic and Environmental Studies. 2018; 18 (46):577-589.
Chicago/Turabian StyleWaldemar Glabiszewski; Dorota Grego-Planer; Katarzyna Liczmańska-Kopcewicz. 2018. "The impact of business environment institutions on the innovation of Polish small and medium-sized service enterprises." Economic and Environmental Studies 18, no. 46: 577-589.
Procesy globalizacyjne w znaczącym stopniu wpływają na ofertę oraz strategie marketingowe przedsiębiorstw. Powstają nowe szanse ale też wyzwania w sferze komunikacji reklamowej, jednym z istotnych uwarunkowań są stereotypy kulturowe. Poszczególne kraje i regiony różnią się od siebie zarówno stylami konsumpcji, jak też podejściem do marketingu i promocji. W działaniach na rynkach zagranicznych coraz większego znaczenia nabiera wizerunek kraju pochodzenia produktów. W artykule autorki analizują znaczenie efektu kraju pochodzenia w komunikacji reklamowej.
Katarzyna Liczmańska-Kopcewicz; Agnieszka Wiśniewska. EFEKT KRAJU POCHODZENIA JAKO KOD W KOMUNIKACJI REKLAMOWEJ. Acta Universitatis Nicolai Copernici. Zarządzanie 2018, 45, 69 -79.
AMA StyleKatarzyna Liczmańska-Kopcewicz, Agnieszka Wiśniewska. EFEKT KRAJU POCHODZENIA JAKO KOD W KOMUNIKACJI REKLAMOWEJ. Acta Universitatis Nicolai Copernici. Zarządzanie. 2018; 45 (1):69-79.
Chicago/Turabian StyleKatarzyna Liczmańska-Kopcewicz; Agnieszka Wiśniewska. 2018. "EFEKT KRAJU POCHODZENIA JAKO KOD W KOMUNIKACJI REKLAMOWEJ." Acta Universitatis Nicolai Copernici. Zarządzanie 45, no. 1: 69-79.
Katarzyna Liczmańska-Kopcewicz. Influence of intrapreneurship on the innovation of enterprises in the FMCG sector. Management Forum 2017, 5, 1 -7.
AMA StyleKatarzyna Liczmańska-Kopcewicz. Influence of intrapreneurship on the innovation of enterprises in the FMCG sector. Management Forum. 2017; 5 (4):1-7.
Chicago/Turabian StyleKatarzyna Liczmańska-Kopcewicz. 2017. "Influence of intrapreneurship on the innovation of enterprises in the FMCG sector." Management Forum 5, no. 4: 1-7.
Abstrakt Z transportu lotniczego korzysta coraz więcej osób a różnorodność oferty dostępnych przewoźników jest z roku na rok bogatsza i obecny rynek lotniczy zmienił się zdecydowanie w ostatnich latach. Dzisiejszego świata nie można już sobie wyobrazić bez lotnictwa zarówno cywilnego czy cargo. Potrzeba transportu nie tylko w celu wakacyjnym ale coraz częściej obowiązki służbowe czy wyjazdy na wydarzenia kulturalne, sportowe stały się dla wielu osób codziennością. Celem głównym badania jest analiza modelu biznesowego linii lotniczych Ryanair. Sformułowana hipoteza zakłada, że niższe cenny oferowanych usług są głównym czynnikiem budowania modelu biznesu i przewagi konkurencyjnej linii Ryanair. W celu badawczym przeprowadzono studium przypadku, zebrane dane pochodzą z analizy treści literatury, desk research oraz analizy SWOT.
Katarzyna Liczmańska; Monika Kuczyńska; Katarzyna Liczmańska-Kopcewicz. WARTO?CI DLA KLIENTA JAKO G?ÓWNY ELEMENT MODELU BIZNESU LINII LOTNICZYCH RYNAIR. Acta Universitatis Nicolai Copernici. Zarządzanie 2016, 43, 193 .
AMA StyleKatarzyna Liczmańska, Monika Kuczyńska, Katarzyna Liczmańska-Kopcewicz. WARTO?CI DLA KLIENTA JAKO G?ÓWNY ELEMENT MODELU BIZNESU LINII LOTNICZYCH RYNAIR. Acta Universitatis Nicolai Copernici. Zarządzanie. 2016; 43 (3):193.
Chicago/Turabian StyleKatarzyna Liczmańska; Monika Kuczyńska; Katarzyna Liczmańska-Kopcewicz. 2016. "WARTO?CI DLA KLIENTA JAKO G?ÓWNY ELEMENT MODELU BIZNESU LINII LOTNICZYCH RYNAIR." Acta Universitatis Nicolai Copernici. Zarządzanie 43, no. 3: 193.
Abstrakt Visual merchandising jest intensywnie rozwijającą się dziedziną, szczególnie w ostatnich latach, kiedy zauważalna jest niezwykle silna konkurencja rynkowa. W dobie internetu, kiedy konsumenci mogą dokonywać zakupów jednym kliknięciem palca, tradycyjni sprzedawcy muszą mocno się starać, aby przyciągnąć uwagę potencjalnego klienta. Nietypowe okno wystawowe, czy aranżacja wnętrza powinna wyróżniać się spośród innych, oferowanych przez konkurencję, dlatego do tematyki merchandisingu wizualnego przykłada się wielką wagę i stanowi on ważny aspekt przewagi konkurencyjnej. Celem pracy jest ocena wpływu, jaki wywiera marketing wizualny na zachowania klientów w salonach sieci Mohito. Dokonano analizy wpływu zmian w zasadach visual merchandisingu oraz zmian aranżacji salonu sprzedaży na decyzje zakupowe klientów. Autorki postawiły hipotezę mówiącą, że zmiany w zasadach visual merchandisingu pozytywnie wpływają na zainteresowanie klientów produktem. Zastosowaną techniką badawczą w niniejszej pracy było badanie ankietowe.
Katarzyna Liczmańska; Danuta Balcerak. VISUAL MERCHANDISING NA PRZYK?ADZIE SIECI SKLEPÓW MOHITO. Acta Universitatis Nicolai Copernici. Zarządzanie 2016, 43, 141 .
AMA StyleKatarzyna Liczmańska, Danuta Balcerak. VISUAL MERCHANDISING NA PRZYK?ADZIE SIECI SKLEPÓW MOHITO. Acta Universitatis Nicolai Copernici. Zarządzanie. 2016; 43 (2):141.
Chicago/Turabian StyleKatarzyna Liczmańska; Danuta Balcerak. 2016. "VISUAL MERCHANDISING NA PRZYK?ADZIE SIECI SKLEPÓW MOHITO." Acta Universitatis Nicolai Copernici. Zarządzanie 43, no. 2: 141.
Abstrakt In today's economic reality, when it is extremely difficult to obtain a competitive advantage, the cooperation of enterprises becomes inevitable. The economy of the future is an innovative economy, based mainly on clusters and networks of cooperation. Cooperation between actors increasingly in the modern economy functions as one of the key factors in the success of the business. The aim of the empirical research was to identify the benefits that reach companies in the cluster, and to determine the effect of merger in clusters on their ability to achieve their competitive advantage and. In this paper the authors present the importance of clusters for the achievement of competitive edge companies. The conclusions drawn in the development based on a study by a case study. The information was collected in the period October - November 2015.
Katarzyna Liczmańska; Agnieszka Wiśniewska. CLUSTER AS A WAY TO ACHIEVE A COMPETITIVE ADVANTAGE. Acta Universitatis Nicolai Copernici. Zarządzanie 2016, 42, 93 .
AMA StyleKatarzyna Liczmańska, Agnieszka Wiśniewska. CLUSTER AS A WAY TO ACHIEVE A COMPETITIVE ADVANTAGE. Acta Universitatis Nicolai Copernici. Zarządzanie. 2016; 42 (4):93.
Chicago/Turabian StyleKatarzyna Liczmańska; Agnieszka Wiśniewska. 2016. "CLUSTER AS A WAY TO ACHIEVE A COMPETITIVE ADVANTAGE." Acta Universitatis Nicolai Copernici. Zarządzanie 42, no. 4: 93.
Abstrakt Innovation, and therefore the ability to implement innovations in the current era becomes, or at least should be an attribute of each company. However, the same innovation should not be seen merely as a radical change of international importance. Sometimes, even the smallest adjustments in the way of management or production method prove to be extremely important in achieving competitive advantage in the market. Environment in which businesses operate forces them to be innovative, no matter what their activities are provided also part size. The purpose of this article is to present selected aspects of the innovation sector of small and medium-sized companies of the Kujawsko-Pomorskie
Dorota Grego-Planer; Katarzyna Liczmańska-Kopcewicz. FACTORS, RESOURCES AND MOTIVATORS INNOVATIVE OF SMALL AND MEDIUM-SIZED ENTERPRISES IN THE KUJAWSKO-POMORSKIE PROVINCE. Acta Universitatis Nicolai Copernici. Zarządzanie 2016, 43, 189 .
AMA StyleDorota Grego-Planer, Katarzyna Liczmańska-Kopcewicz. FACTORS, RESOURCES AND MOTIVATORS INNOVATIVE OF SMALL AND MEDIUM-SIZED ENTERPRISES IN THE KUJAWSKO-POMORSKIE PROVINCE. Acta Universitatis Nicolai Copernici. Zarządzanie. 2016; 43 (3):189.
Chicago/Turabian StyleDorota Grego-Planer; Katarzyna Liczmańska-Kopcewicz. 2016. "FACTORS, RESOURCES AND MOTIVATORS INNOVATIVE OF SMALL AND MEDIUM-SIZED ENTERPRISES IN THE KUJAWSKO-POMORSKIE PROVINCE." Acta Universitatis Nicolai Copernici. Zarządzanie 43, no. 3: 189.
W warunkach nasilonej konkurencji rynkowej i wszechogarniającego bogactwa produktów to klient staje się najważniejszy. Kluczowym elementem tworzenia strategii marketingowej przedsiębiorstw jest wiedza z zakresu problematyki zachowań nabywców.Celem prowadzonych badań empirycznych, obejmujących grupę mieszkańców województwa kujawsko-pomorskiego, było określenie wpływu poszczególnych czynników na decyzje nabywcze konsumentów.W artykule autorki przedstawiają znaczenie marki na tle pozostałych determinant zakupowych. Badania pierwotne zostały przeprowadzone wśród mieszkańców województwa kujawsko-pomorskiego. Zrealizowane zostały w okresie kwiecień–czerwiec 2012 roku, wykorzystaną techniką badawczą był wywiad kwestionariuszowy. Do analizy ostatecznej zakwalifikowano 535 kwestionariuszy
Katarzyna Liczmańska; Agnieszka Wiśniewska. Znaczenie marki dla konsumenta na przykładzie województwa kujawsko-pomorskiego. Acta Universitatis Nicolai Copernici. Zarządzanie 2014, 40, 71 -83.
AMA StyleKatarzyna Liczmańska, Agnieszka Wiśniewska. Znaczenie marki dla konsumenta na przykładzie województwa kujawsko-pomorskiego. Acta Universitatis Nicolai Copernici. Zarządzanie. 2014; 40 ():71-83.
Chicago/Turabian StyleKatarzyna Liczmańska; Agnieszka Wiśniewska. 2014. "Znaczenie marki dla konsumenta na przykładzie województwa kujawsko-pomorskiego." Acta Universitatis Nicolai Copernici. Zarządzanie 40, no. : 71-83.
W dzisiejszej rzeczywistości gospodarczej, kiedy główną siłą ekonomiczną jest hiperkonkurencja, kluczowym celem funkcjonowania przedsiębiorstw staje się zadowolenie klienta. Przedsiębiorstwo, aby sprawnie funkcjonować, musi prowadzić na szeroką skalę działania promocyjne, mające na celu aktywizację sprzedaży. W sektorze alkoholi wysokoprocentowych poważnym utrudnieniem w komunikacji marketingowej stają się restrykcje państwa zakazujące działań reklamowych. Autorka artykułu stawia tezę, że w obliczu całkowitego zakazu reklamy publicznej nadal można oddziaływać na decyzje zakupowe i aktywizować sprzedaż.
Katarzyna Liczmańska-Kopcewicz. Promocja konsumencka w warunkach zakazu reklamy publicznej. Acta Universitatis Nicolai Copernici. Zarządzanie 2011, 38, 91 -102.
AMA StyleKatarzyna Liczmańska-Kopcewicz. Promocja konsumencka w warunkach zakazu reklamy publicznej. Acta Universitatis Nicolai Copernici. Zarządzanie. 2011; 38 ():91-102.
Chicago/Turabian StyleKatarzyna Liczmańska-Kopcewicz. 2011. "Promocja konsumencka w warunkach zakazu reklamy publicznej." Acta Universitatis Nicolai Copernici. Zarządzanie 38, no. : 91-102.