Dr Katarzyna Liczmańska-Kopcewicz is the author of several dozen scientific publications in the field of business models, innovation management, marketing, and consumer behavior. She acted as a speaker at many international scientific and business conferences. Editor-in-chief in the international academic journal Acta Universitatis Nicolai Copernici Management. The head of the Accreditation Team within the Association to Advance Collegiate Schools of Business. Business practice, with extensive experience, held managerial and managerial functions in international corporations, long-term director of the global corporation Sobieski - Belvedere Group. Innovation broker, involved in the transfer of innovative technologies from science to business practice, business consultant in the field of creating and implementing business strategies, brand management. Faculty of Economic Sciences and Management, Nicolaus Copernicus University in Torun, ul. Gagarina 13a, 87-100 Torun, Poland