Purpose: The purpose of this paper is to examine the important role of intangible resources under resource based view (RBV) such as dominant logic (information filter and learning/routines) and dynamic managerial capabilities (managerial human capital, HC; social capital, SC and managerial cognition, MC) in small and medium sized enterprises (SMEs) innovation performance in Hefei, Anhui province China.Design/methodology/approach: An empirical study was conducted while distributing 498 questionnaires among different SMEs in Hefei, of which around 429 responses were received. Structural equation modeling (SEM) was employed to test the proposed hypotheses.Findings: This research study is an endeavor to fill the missing link in the existing literature, and empirical analysis of this research supports all the hypotheses confirming that dominant logic and dynamic managerial capabilities are valuable intangible resources and positively and significantly influence the SMEs innovation performance. Results also indicate that managerial human capital, social capital and managerial cognition (dynamic managerial capabilities) play a significant mediating role between dominant logic and SMEs innovation performance.Research limitations/implications: The findings suggest that those SMEs which are lacking tangible resources should build and nurture their top management capabilities and dominant logic and SMEs effectively utilizing these intangible resources can enhance their innovation performance.Practical implications: The findings suggest that SMEs lacking tangible resources should build and nurture their top management capabilities and dominant logic and SMEs effectively utilizing these intangible resources can enhance their innovation performance.Originality/value: This paper argues theoretically (under RBV and dynamic capabilities view-DCV) and demonstrates empirically that in an emerging economy, i.e. China characterized by highly volatile, dynamic and uncertain competitive environments, SMEs lack tangible resources; therefore, intangible resources (e.g. dominant logic-DL and dynamic managerial capabilities-DMC) are vital for SMEs innovation performance and competitive advantage.

In today’s dynamic market environment, information technology (IT) enables firms to obtain knowledge they need to achieve superior performance. To this end, the present study explores the effects of IT, absorptive capacity (ACAP), and dynamic capabilities (DCs) on firm performance (FP) by employing empirical research design. In addition, the study focuses on the DCs perspective and ACAP as a firm knowledge-based view focusing on those firms where technology involved in either a particular unit of the firm or as a whole in operational processes. The data (total 241) was analyzed through AMOS, a mathematical analysis methodology focused on structural equation modeling (SEM). Moreover, through Sobel test we further verify the indirect impact of IT on FP.

In the realm of ever-changing e-commerce, understanding the dynamics of customer online buying behavior (COBB) is pivotal. This study investigates the impact of risk factors—financial risk (FR), time risk (TR), and psychological risk (PR) along with social media advertising (SMA) on COBB with the mediating effect of trust. Grounded on the stimulus–organism–response theory, the research targets diverse segments including students, businessmen, employees, working women, and housewives. To ensure a high response rate, an online questionnaire was distributed via email, WhatsApp, and social media groups of online buyers. Convenience sampling was used to collect primary data from 350 respondents. Data analysis that employed the Statistical Package for Social Sciences, including descriptive statistics, correlation analysis, normality testing, and regression analysis, was performed for reliability, validity and hypothesis testing. The findings underscore the significant negative impact of risk factors (FR, TR, PR) on building customer trust and subsequent online shopping behavior. Social media advertising has a positive and significant impact on trust and COBB. Furthermore, trust emerged as a significant determinant of COBB, thereby validating its pivotal role in online consumer decision-making processes. Moreover, trust mediates the relationship between risk factors, SMA and COBB. This study consists of both practical and theoretical contributions, offering insights into the nuanced interplay between risk perceptions, SMA effectiveness, trust dynamics, and COBB. These insights are essential for marketers, policymakers, and researchers navigating the evolving landscape of e-commerce.