Aitor Goti (aitor.goti@deusto.es) is an associate professor at the University of Deusto; he lectures and researches in the areas of industrial management and industrial engineering for over 20 years. Also, Dr. Goti worked as the operations deputy director of a multinational for almost 5 years. He is passionate about research and development, with 3 patents, 7 awards, and over 45 Scimago Journal Rank/Journal Citation Reports publications in the aforementioned areas.