Mariano Alcañiz, Ph.D., is founding director of the Immersive Neurotechnologies Lab (LabLENI) at UPV and full professor (tenure position) of Biomedical Enginnering at the Polytechnic University of Valencia and has courtesy appointments in virtual reality. His general research interests hover around a better understanding and enhancement of human cognition, combining insights and methods from extended realities, psychology, and neuroscience. He has published more than 300 academic papers, in interdisciplinary journals as well domain-specific journals in the fields of biomedical engineering, com-puter science, psychology, marketing, management, psychology, and education.