The 11th Malaysia Plan has emphasized that TVET HLIs is expected to increase the number of enrolment, improve quantity and quality of graduate to meet industry demand. However, in a competitive higher learning industry, previous researches revealed that TVET HLIs are facing challenges such as service quality and corporate image that potentially effect student satisfaction and loyalty. The main objective of this research is to measure the effects of service quality and corporate image on student satisfaction and loyalty. Stimulus- Organism- Response (SOR) model was adapted in conceptualizing the relationship between the constructs. The scope of study is focus on student from TVET HLIs which is Universiti Kuala Lumpur (UniKL). This study adapted quantitative method whereby questionnaires was used as instrument for data collection. 398 data were collected and analyzed using PLS-SEM. The measurement model indicated that the measurement items are reliable and valid. The structural model indicates that there is a significance and direct effects of service quality and corporate image on student satisfaction and student loyalty. In addition, student satisfaction also has significance and direct effects on student loyalty. In the future research, it is suggest to extend the scope to other TVET HLIs and public HLIs.

Purpose: This paper aims to explain the relationships between three dimensions of stakeholders’ integration and competitiveness focusing on 226 industrial corporations. It aims to investigate the influences of stakeholders’ integration on three dimensions of competitiveness.Design/methodology/approach: The study adopts a cross-sectional study using a self-reported questionnaire. The collected data are analysed using structural equation modelling technique based on AMOS.Findings: The results revealed that knowledge of the stakeholdersper sewill not provide any contribution to the different dimensions of competitiveness. Companies should extend their focus to adapt behaviours in line with stakeholders’ interests to gain competitive advantages. The data showed that in line with the stakeholders’ theory concept, adaptive behaviour dimension positively affects the three dimensions of competitiveness.Research limitations/implications: There are several limitations that should be taken into consideration. First, the study used a self-reported questionnaire filled in by managers in the study sample; therefore, survey data might be subject to social desirability bias. Second, this study was conducted in Libya, which is considered a developing country, and, thus, caution should be taken when generalizing the results of the study.Originality/value: To date, there is no an empirical evidence on how environmental stakeholders’ integration might affect firm competitiveness. Previous literature has investigated this issue using different environmental practices. However, none have used stakeholders’ integration in the environmental domain as a predictor to competitiveness. Therefore, the paper contributes to the body of knowledge by stating and testing the potential contributions of stakeholders’ integration to the multidimensional approach of competitiveness.

In response to the rising demand for sustainable transportation, electric vehicles (EVs) are increasingly regarded as viable alternatives to conventional vehicles. This study investigates the intention of Malaysian consumers to choose EVs as their preferred mode of transportation. Consumption values were conceptualized as a multi-dimensional construct comprising functional value, symbolic value, emotional value, novelty value, and conditional value. This study examines the relationships between these consumption values, consumer attitudes, and intention to purchase EVs. In addition, this study also examines the mediating role of attitude and the moderating role of infrastructure readiness. Data were gathered using a proportionate stratified sampling method from 264 respondents in Klang Valley, Malaysia. Of the twelve (12) hypotheses tested, four (4) were supported. The analysis indicates positive relationship between attitude and emotional value with consumers’ intention to purchase EVs. Consumers’ attitudes mediate the relationship between functional value, emotional value, and intention to purchase EVs. Infrastructure readiness does not moderate the relationship between consumers’ attitudes towards EVs and their purchase intentions. This study enhances the existing knowledge of consumers’ multifaceted value views about EVs and offers practical guidance for marketers and serves as a reference for policymakers to improve the marketability of EVs.

Purpose: This study conducted to classify factors of fixed Higher Education Institution (HEI) characteristics influenced students' decision making to enroll at private HEI and social media application as an external factor exclusively in Malaysia phenomena. The main focus of this research was to determine the relationship between independent variables (academic programs, tuition fees, location, institution rankings, institution facilities, employment opportunities, social media application) influence dependent variable (decision making); and to determine the major factor that influence students' decision making to enroll at private HEI. Methodology: The underpinning theory applied in this study was Theory Reason Action (TRA) for social media application, while Theory of Planned Behavior (TPB) applied for academic programs, tuition fees, location, institution rankings, institution facilities, and employment opportunities. Five hundred (500) questionnaires distributed at selected private HEI around Kuala Lumpur and Selangor. Respondent was an undergraduate student semester one the year 2018 only. Data were analyzed using SPSS version 24. Results: Findings indicated result for direct effect revealed decision making were significant in the relationship between tuition fees, location, institution ranking, institution facilities, employment opportunities, and social media application thus hypothesis H2, H3, H4, H5, H6, and H7 accepted. Implications: Therefore, the only academic program was insignificant with decision making thus hypothesis H1 rejected. While the major factor that influences students' decision making to enroll at Private HEI in rank number one was employment opportunities H6 (β = .301; p = .000 < .05). Thus, Results of direct effects indicated there is a relationship between employment opportunities and students’ decision making to enroll at private HEI.

Background and objective: despite many empirical studies on the success factors for R&D commercialization in the past few decades, the success rates have not improved significantly. Possible explanations for this could be that the processes involved and how these interact with other components of the commercialization ecosystem at the different commercialization phases are not well understood yet. Market-oriented approach to R&D commercialization was proposed in this study as a possible way of increasing the success rates of commercialization. Materials and methods: the case study approach was proposed to provide insights into the commercialization processes and how these interact with other components of the commercialization ecosystem. Typhidot, an acknowledged market-oriented R&D commercialization was selected for the case study. Results: the findings indicated different challenges at different phases of the R&D commercialization journey and many of the processes at the different phases were iterative in nature. A “Z to A” market-oriented R&D commercialization framework was proposed based on the Typhidot case study. Conclusion: while the “Z to A” approach was important basis for market-oriented R&D commercialization the study also highlighted the strategic choices of scaling up and the impact of the choice on business viability. A wrong scaling-up strategy would influence the diffusion rate and extent of R&D commercialization, which ultimately determined whether it would succeed or fail in the market place.