The northwestern Hubei region, primarily encompassing Shiyan City and Yunxi County in Hubei Province, constitutes a crucial component of the South Qinling Tectonic Belt. The Neoproterozoic Wudang Group in the study area exhibits Cu element enrichment, with ore deposit formation closely associated with stratigraphic and structural features. This study evaluates copper mineral resource distribution and metallogenic potential in northwestern Hubei by employing factor analysis, concentration-area fractal modeling, and the fuzzy weights-of-evidence method based on stream sediment data, aiming to construct a metallogenic potential model. Factor analysis was applied to process 2002 stream sediment samples of 32 elements to identify principal factors related to copper mineralization. Inverse distance interpolation was used to generate element distribution maps of principal factors, which were integrated with geological and structural data to establish a model using the fuzzy weights of evidence method. Prediction results indicate that most known copper deposits are located within posterior favourability ranges of 0.0027–0.272, constrained by stratigraphic and fault controls. The central northwestern Hubei region is identified as a priority target for future copper exploration. This research provides methodological references for conducting mineral resource potential assessments in north-western Hubei using innovative evaluation approaches.