Dr. Ruiliang Yan received his PhD from University of Wisconsin in 2006 and currently work as the professor of Marketing & Management Science at East Texas A&M University. His research has appeared in Journal of the Academy of Marketing Science, International Journal of Production Economics, International Journal of Electronic Commerce, Industrial Marketing Management, Decision Systems Support, Journal of Business Research, and many others. He also is the Editor of International Journal of Information Systems and Supply Chain Management (IJISSCM).