Digital servitization (DS) enabled by the Industrial Internet of Things (IIoT) is essential for securing long-term competitiveness in manufacturing. The literature identifies the need for developing data models for multichannel communications across IIoT devices that fulfil the DS vision. This is crucial for avoiding isolated systems based on proprietary solutions and for promoting data sharing and interoperability across existing and future DS applications. Accordingly, this study proposes a data model for multichannel communication that facilitates IIoT-enabled DS for smart production logistics (SPL). We present three findings from a case study focussing on material handling in a manufacturing company. First, this study provides a model with four modelling profiles, including IIoT devices, databases, and services for multichannel communication. Second, it shows how the proposed modelling profiles transfer information across monitoring, control, optimisation, and autonomous decision services. Third, it presents the operational benefits of applying the proposed data models, including improvements in the delivery, makespan, and energy of material handling. These findings are essential for capturing, processing, and transferring information across products, services, and software databases in IIoT-enabled DS for SPL. They are relevant for manufacturing managers and academics and improve our understanding of IIoT-enabled DS's deployment for SPL in manufacturing.

Purpose: The purpose of this paper is to explore the selection of decision-making approaches at manufacturing companies when implementing process innovations.Design/methodology/approach: This study reviews the current understanding of decision structuredness for determining a decision-making approach and conducts a case study based on an interactive research approach at a global manufacturer.Findings: The findings show the correspondence of intuitive, normative and combined intuitive and normative decision-making approaches in relation to varying degrees of equivocality and analyzability. Accordingly, the conditions for determining a decision-making choice when implementing process innovations are revealed.Research limitations/implications: This study contributes to increased understanding of the combined use of intuitive and normative decision making in production system design.Practical implications: Empirical data are drawn from two projects in the heavy-vehicle industry. The study describes decisions, from start to finish, and the corresponding decision-making approaches when implementing process innovations. These findings are of value to staff responsible for the design of production systems.Originality/value: Unlike prior conceptual studies, this study considers normative, intuitive and combined intuitive and normative decision making. In addition, this study extends the current understanding of decision structuredness and discloses the correspondence of decision-making approaches to varying degrees of equivocality and analyzability.