The COVID-19 pandemic and current security issues bring new aspects to the area of destination loyalty, which need to be incorporated into this model and comprehensively evaluated. The purpose of this study is to assess the significance of the model of tourist destination loyalty in combination with the safety indicators during the pandemic period among consumers in Slovakia. The research sample consists of 383 consumers from Slovakia, and data were collected during the COVID-19 period. The confirmatory factor analysis confirmed the sufficient validity and reliability of the model consisting of the indicators Safety, Cultural image, Environmental image, Socioeconomic image, Tourist satisfaction, and Destination loyalty. The research also assessed the significance of differences among the above indicators in terms of the categories Frequency of Travel, Length of Stay, Income, and Form of Tourism using ANOVA analysis. Large-scale differences have not been found, which indicates the model’s stability. PLS Path Modelling assessed the relationships between the individual categories of the indicators. The strongest relationship was found between Tourist satisfaction and Destination loyalty. The element Value for Money was added to the model, and it had a significant positive relation to Tourist satisfaction. The indicator Safety is also of significant importance to the model as was shown in several cases. Based on the results, it could be stated that the indicator Safety is an important element in the Socioeconomic image indicator.
30 June 2024 in Entrepreneurship and Sustainability Issues
Sustainability ideas are implemented in almost all areas of life, not only into the economic and social life. However, the ways to sustainable development quantifying are still relatively complicated and incomplete. One of the possibilities of assessment and achievement of sustainable development and sustainability can be considered assessment using the Sustainable Development Goals (SDGs) presented in Agenda 2030. The aim of the paper is to assess the similarity of the EU countries in achieving the Sustainable Development Goals according to 2030 Agenda.
Research, as a creative discipline, periodically requires systematic evaluations that can significantly support the planning of future scientific activities. The concepts of green marketing reflect the growing societal emphasis on sustainability and corporate ethical responsibility, while marketing communication remains an essential yet continually relevant area within marketing research. The aim of this study was to systematically evaluate scientific outputs in the field of green marketing communication through a bibliometric analysis of publications indexed in the Web of Science database between 2000 and 2024. The analytical procedures combined descriptive bibliometric indicators, network visualizations, and thematic mapping based on keywords and abstracts, revealing not only the developmental trajectory of the field but also its conceptual content. The results show that green marketing communication is structured around four dominant clusters: (i) sustainability, (ii) consumer behavior, (iii) communication, and (iv) behavioral determinants, emphasizing its interdisciplinary nature. Furthermore, the strong dominance of the Sustainability journal as a publishing platform for green marketing indicates a shift from traditional journals toward more open, interdisciplinary sources, raising important questions about the balance between accessibility and academic credibility. Overall, the study provides a comprehensive overview of the scientific landscape and serves as a foundation for planning future research activities, identifying promising topics, and strategically selecting relevant publication outlets.
The transition to Cyber–Physical Production Systems (CPPS) requires reliable real-time identification of material flows, yet RFID performance in metal-rich industrial environments remains sensitive to hardware configuration and tag orientation. This study aims to support RFID-based material-flow management in automotive inbound logistics by identifying a suitable UHF RFID configuration for cable harness containers. A structured experimental configuration-screening procedure based on Design of Experiments (DoE) principles was applied to evaluate three controllable factors: antenna type, RFID transponder type, and transponder orientation. The number of cable harnesses in the container was treated as an uncontrollable factor reflecting operational variability. The experiment included 1500 screening measurements, followed by 4000 validation measurements for the two best-performing transponder configurations. The results indicated that a linearly polarized antenna, outward transponder orientation, and the AD 232 UHF transponder provided the most reliable configuration among the tested alternatives. In the validation sample, this configuration produced no missed reads across 40,000 reading opportunities, corresponding to an observed sample DPMO of zero and a 6+ σ indication. The findings show that systematic RFID configuration can improve material-flow data reliability and support leaner, more transparent CPPS operations, while long-term reliability should be confirmed through extended industrial monitoring.