Land surface temperature (LST) is fundamental for monitoring surface energy balance and environmental dynamics, with remote sensing providing the primary means of acquisition. However, directional anisotropy (DA) introduces systematic bias in satellite-derived LST products, particularly over complex landscapes. This study examines the impact of angular effects on LST retrievals from three leading East Asian geostationary satellites (FengYun 4A, FengYun 4B, and Himawari 9) across Hunan Province, China, using integrated comparison with in situ measurements and reanalysis data. Results show that all products exhibit a systematic cold bias, with FY4B achieving the highest accuracy. Diurnal retrieval precision increases with higher solar zenith angles (SZA), while no consistent relationship is observed between viewing zenith angle (VZA) and retrieval accuracy. Notably, the retrieval bias of the FY4 series increases significantly when the sun and sensor are aligned in azimuth, particularly when the relative azimuth angle (RAA) is less than or equal to 30°. Parametric modeling reveals that emissivity kernel-induced anisotropy is the principal driver of significant LST deviations in central Hunan, while solar kernel effects result in LST overestimation in mountainous regions and underestimation in plains. Increases in elevation or vegetation density reduce emissivity-induced errors but amplify errors caused by shadowing and sunlit effects. Emissivity anisotropy is thus identified as the primary source of LST DA. These findings deepen the understanding of LST DA in remote sensing and provide essential guidance for refining retrieval algorithms and improving the applicability of LST products in complex terrains.