Undoubtedly internet technology has become crucial to the global economic growth process as it comes with enormous opportunities. Presently, the focus is shifting to online shopping in the electronic commerce system globally. Online shopping is a growing phenomenon that has become a popular means of shopping particularly common in developed nations. Despite series of studies conducted across the globe investigating consumers’ intentions towards online shopping, no much research has been done pertaining the exploration of such factors. Therefore, the purpose of this study is to investigate the influential factors determining consumers’ intention to accept online shopping in Nigerian context. The paper develops a conceptual framework that will provide a better understanding of consumer purchase intention. Secondary data was used oversight in the study. We undertake a critical review of relevant literature in order to arrive at our conceptual model. The paper revealed that online shopping intention and its continuity depend on consumers’ attitude that is eventually impacted by the identified factors. The proposed conceptual framework presents good theoretical platform for empirical grounded study on internet shopping in the study area.

Purpose: The rise in the use of Internet technologies and social media has shifted the marketing practices from offline to online. This study aims to determine the pros and cons of social media marketing in the beauty and wellness industry.Design/methodology/approach: In-depth interviews were conducted with the owners and marketing executives of beauty and wellness centers to understand the use of popular social media platforms in this industry and their pros and cons.Findings: The researchers identified eight merits and seven demerits of social media in the beauty and wellness industry. Every respondent is happy and satisfied with social media use, particularly Instagram and Facebook. Irrespective of the demerits, they have shown the intention to increase its usage in the future. The merits override demerits; thus, social media is a blessing for this industry from the owners' perspective.Research limitations/implications: The research is exploratory and is confined to just one industry. Research implication is that the visual nature of social media makes it a powerful tool for the promotion of the beauty and wellness industry.Practical implications: The study's findings will be beneficial for small-scale businesses as it will push them to take advantage of this low-cost marketing tool.Social implications: Social media marketing is helpful for communication and marketing purposes for society.Originality/value: The beauty and wellness industry remained unfocused by researchers because it is highly unorganized, fragmented and not regulated, yet has huge growth potential. This research will provide a closer look at this industry as well as social media marketing.

This chapter critically examines the transformative role of social media in contemporary travel decision-making, situating its analysis within established theoretical frameworks such as the Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), and Social Influence Theory. Social media platforms—most notably Instagram, Facebook, and YouTube—are explored as pivotal in influencing destination selection, itinerary planning, and the broader experiential dimensions of tourism. The discourse delves into the complex interplay between user-generated content and destination marketing, emphasizing the emergent power dynamics facilitated by social media influencers. Furthermore, the chapter interrogates the psychological constructs of social proof, fear of missing out (FOMO), and identity construction, elucidating their profound impact on tourist behavior.The chapter concludes by identifying significant research gaps, advocating for a nuanced understanding of the implications of social media on sustainable tourism development in an increasingly digital world