Dr. Mahir Pradana has been a Lecturer at the Faculty of Communication and Business, Telkom University, Bandung, Indonesia since 2014. He obtained a B.Sc. in Business Administration and Management at the Universitas Padjadjaran in 2009 and an M.Sc. in Business Administration and Management at the University of Bern in 2013. He also holds a double Ph.D. in Business Administration and Management gained from Universidad Pablo de Olavide and Universitat de Barcelona, respectively. He was a Visiting Researcher at the Ruhr University Bochum and KEDGE Business School. His research areas are E-Commerce and Marketing.