Ning Zhang

Ms. Ning Zhang


Research Focus & Metrics

Academic Career Length

1Year (2026-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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8 January 2026 in Entropy
Verified
Journal Article
Open access
PDF file
QCQian Cao
Qian Cao
NZNing Zhang
Ning Zhang
HLHuiyong Li
Huiyong Li
E-commerce retailers bear substantial additional costs arising from high product return rates due to lenient return policies and consumers’ impulsive purchasing. This study aims to accurately predict product return behavior before payment, supporting proactive return management and reducing potential losses. Based on the Graph Transformer, we proposed a novel return prediction model, Returnformer, which focuses on capturing user–product connections represented in topological structures of bipartite graphs. The Returnformer first integrates global topological embeddings into original node features to alleviate structural information loss caused by graph partitioning. It then employs a Graph Transformer to capture long-range user–item dependencies within local subgraphs. In addition, a graph-level attention mechanism is introduced to facilitate the propagation of global return patterns across different subgraphs. Experiments on a real-world e-commerce dataset show that the Returnformer outperforms four machine learning models in terms of prediction accuracy, demonstrating superior performance compared to the state-of-the-art models. The proposed model enables retailers to identify potential return risks prior to payment, thereby supporting timely and proactive preventive interventions.