This paper takes 516 households who planted wheat in Heyang County, Shaanxi Province in 2018, as samples to construct three policy environments: Technological guidance for planting, subsidies for organic fertilizer application, and agricultural tailwater discharge standards. The experimental choice method was used to empirically analyze policy preferences during the process of fertilizer reduction. The results indicate that households show different preferences for the three policy settings: The fertilizer application rate is reduced by 6.98% if providing full technological guidance for farmers throughout the wheat planting process and is reduced by 5.18% under the background of providing appropriate organic fertilizer subsidies. The agricultural tailwater discharge standards have the least impact on the reducing level of chemical fertilizer application, with decreasing amounts of only 1.85% and 0.77% under the second-level and the first-level agricultural tailwater discharge standards, respectively. These results indicate that households in Heyang County, Shaanxi Province, demonstrate a low willingness to accept the agricultural tailwater discharge standards in order to cut down on the amount of chemical fertilizer application and the agricultural non-point source pollution. Therefore, compared with a compounded annual growth rate (CAGR) of 1% of fertilizer usage nationwide according to the Chinese Ministry of Agriculture, given the current planting environment and policies design, providing comprehensive technological guidance as well as price subsidies for the organic fertilizer can significantly and robustly reduce the excessive application of fertilizer in Heyang County, Shaanxi Province, under the best scenario, thereby further alleviating agricultural non-point source pollution.

The excessive use of fertilizer has resulted in serious environmental degradation and a high health cost in China. Understanding the reasons for the overuse of fertilizer is critical to the sustainable development of Chinese agriculture, and large-scale operation is considered as one of the measures to deal with the excessive fertilizer use. Under the premise of fully considering the resource endowment and heterogeneity of large-scale farmers and small-scale farmers in production and management, different production decision-making frameworks were constructed. Based on the 300 large-scale farmers and 480 small-scale farmers in eight provinces of northern China wheat region, we analyzed the optimal fertilizer use amount and its deviation as well as the influencing factors of small-scale and large-scale farmers, then further clarified whether the development of scale management could solve the problem of excessive fertilizer use. The empirical results show that: (1) both small-scale farmers and large-scale farmers deviated from the optimal fertilizer application amount, where the deviation degree of optimal fertilizer application of small-scale farmers is significantly higher than that of large-scale farmers, with a deviation degree of 35.43% and 23.69% for small and large scale farmers, respectively; (2) not all wheat growers in North China had the problem of excessive use of chemical fertilizer, as the optimal level of chemical fertilizer application in Heilongjiang and Inner Mongolia are 346.5 kgha⁻¹ and 335.25 kgha⁻¹, while the actual fertilizer use amount was 337.2 kgha⁻¹ and 324.6 kgha⁻¹, respectively; and (3) the higher the risk aversion level, farmers tended to apply more fertilizer to ensure grain output. Therefore, increasing farm size should be integrated into actions such as improving technological innovation and providing better information transfer to achieve the goal of zero-increase in Chinese fertilizer use.