Drawing on Uses and Gratifications Theory, this study investigates the link between social media self‐disclosure and self‐presentation and perceived interpersonal benefits. Whereas self‐disclosure involves communicating personal facts, self‐presentation describes selectively using self‐enhancing information to influence others' impressions. We conducted a cross‐sectional survey with participants from Brazil ( n = 216) and Indonesia ( n = 227), examining whether findings from predominantly individualistic samples generalize to collectivistic contexts. Taking the novel approach of considering self‐presentation and self‐disclosure simultaneously, we aimed to clarify their distinct contributions. Both were positively associated with perceived interpersonal outcomes: relationship maintenance, initiation, closeness, attention, validation, popularity, social support. An exploratory examination of behavioral dimensions (e.g., valence, honesty, intimacy) revealed further nuances and highlighted conceptual differences between the two. Our study extends previous literature by replicating findings in collectivistic contexts and furthers understanding of how social media behaviors support interpersonal goals.

This study investigates the interplay between insecure attachment styles, materialism, and phubbing behaviors. Phubbing, the act of ignoring a partner in favor of smartphone use, is influenced by individual differences and societal norms. We hypothesized that attachment anxiety and avoidance would be positively associated with both enacted and perceived phubbing, and that materialism would mediate these relationships. Data were collected from 213 participants using validated scales for attachment, materialism, and phubbing. The results confirmed that attachment anxiety is positively associated with both enacted and perceived phubbing, while attachment avoidance is positively associated with perceived phubbing but not enacted phubbing. Materialism was found to mediate the relationship between attachment insecurity and phubbing behaviors. Specifically, materialism significantly mediated the positive relationships between attachment anxiety and both enacted and perceived phubbing, as well as between attachment avoidance and perceived phubbing. These findings suggest that materialistic values amplify the effects of insecure attachment on phubbing, highlighting the role of materialism as a compensatory mechanism for attachment-related insecurities. Future research should explore interventions targeting materialism and attachment anxiety to mitigate phubbing behaviors and improve relationship quality.

This study investigates the interplay between insecure attachment styles, materialism, and phubbing behaviors. Phubbing, the act of ignoring a partner in favor of smartphone use, is influenced by individual differences and societal norms. We hypothesized that attachment anxiety and avoidance would be positively associated with both enacted and perceived phubbing, and that materialism would mediate these relationships. Data were collected from 213 participants using validated scales for attachment, materialism, and phubbing. Results confirmed that attachment anxiety is positively associated with both enacted and perceived phubbing, while attachment avoidance is positively associated with perceived phubbing but not enacted phubbing. Materialism was found to mediate the relationship between attachment insecurity and phubbing behaviors. Specifically, materialism significantly mediated the positive relationships between attachment anxiety and both enacted and perceived phubbing, as well as between attachment avoidance and perceived phubbing. These findings suggest that materialistic values amplify the effects of insecure attachment on phubbing, highlighting the role of materialism as a compensatory mechanism for attachment-related insecurities. Future research should explore interventions targeting materialism and attachment anxiety to mitigate phubbing behaviors and improve relationship quality.

1. Social networking sites (SNS) are technology-mediated environments that structure communication through features such as user profiles, content creation tools, algorithmic visibility, and quanti...