Purpose: This study aims to provide a nuanced understanding of the relationship between task-technology fit and employee innovative behavior, as well as the role of creative self-expectations. Design/methodology/approach: Hierarchical regression analysis was used to test the proposed multilevel model on a sample of 407 employees working in Chinese companies. Findings: Task-technology fit stimulates employee innovative behavior through the regulation of creative self-expectations and positive emotions. When creative self-expectations is low, the promoting effect of task-technology fit on innovative behavior is enhanced. However, when creative self-expectations is too high, this effect is reversed due to employees’ preference for challenging and complex work. Practical implications: In the process of enterprise digital transformation, managers should not only focus on the alignment between employees' skills and individual task expectations, but also pay attention to employees' emotions and individual trait differences, to enhance the likelihood of innovative behavior occurrence and achieve successful enterprise digital transformation. Originality/value: This study enriches the research on task-technology fit and provides recommendations for organizations to achieve digital transformation.

Purpose: This study aims to explore the mechanism of how gig work challenges affect work withdrawal behaviors, specifically examining the chain mediation effects of gig work challenges on perceived time poverty, job satisfaction and work withdrawal behaviors as well as the moderating role of decent work. Design/methodology/approach: A mixed-methods approach was employed. There was a scenario experiment involving 120 gig workers and multiple surveys with 506 employees from different organizations. Findings: Gig work challenges positively impact work withdrawal behaviors. Perceived time poverty mediates between gig work challenges and job satisfaction and job satisfaction mediates between perceived time poverty and work withdrawal behaviors. Besides, there is an inverse relationship between perceived time poverty and job satisfaction, and they play a mediating role in the linkage between gig work challenges and work withdrawal behaviors. Also, decent work has a moderating role. Originality/value: This study delineates the sequential mediating effects of perceived time poverty and job satisfaction on the relationship between gig work challenges and withdrawal behaviors, advancing scholarly understanding in gig economy management. The study adapts the job demands-resources model to the gig context, elucidating psychological and organizational aspects and showcasing the model’s applicability.