Dr. Zheng Qiuqin is an Associate Professor and Master’s Supervisor at Fujian Business University. She holds a Ph.D. in Management from Fujian Agriculture and Forestry University. Her primary research focuses on tourist consumer behavior and sustainable food consumption. With a strong publication record, she has authored or co-authored over 20 academic articles in domestic and international journals, including 10 papers as first author or corresponding author. Dr. Zheng has led two provincial-level research funds and has been a key participant in more than 20 research projects, including grants from the National Social Science Fund, Fujian Natural Science Foundation, and major projects at provincial social science research bases. She also actively contributes to the academic community as an anonymous reviewer for several international journals, such as Sustainable Production and Consumption and Frontiers in Sustainable Food Systems. Additionally, she serves as a council member of the Business Management and Policy Research Branch of the Fujian Wholesale & Retail Industry Association.