The importance of cultural tourism for the development of tourist destinations has created a need for knowledge on both supply and demand sides, related to the motivations and constraints which can affect the decisions of the cultural tourist. The aim of this study is to develop and validate for the Portuguese tourists two scales to measure motivations to travel and its constraints, considering theories of needs and constraints, and to examine differences according to tourists’ socio-demographic characteristics. The scales were determined using a non-linear principal component analysis followed by bootstrap confirmatory factor analysis, and differences were examined using parametric tests. A six-dimensional model for motivations and a five-dimensional model for constraints were validated, both with good overall fit. Motives linked to culture, intellectual curiosity and cultural knowledge stand out with high levels of relevance. Lack of resources and other commitments are the most important constraints. Significant differences were found in almost all characteristics. The results reveal influential dimensions on travel decisions which are of utmost importance for the design of the cultural offer of destinations.

Recent studies about the relation between heritage and tourism have consistently signaled the existence of fractures between the cultural reality of tourism destinations and the cognitive and emotional experience of contemporary visitors. On the other hand, the study of the relations between tourism and literature and the recent valorization of storytelling in tourism promotion have both pointed out the importance of different types of discourses in the constitution of tourism spaces and the shaping of visitors’ expectations and experiences. When the desire for authenticity expressed by cultural tourists is also taken into account, the existence of inconsistencies between the cultural realities of destinations, existing discourses and the expectations and perceptions of tourists becomes apparent. Adapting, in an innovative approach, the Gap Model of Service Quality, this paper intends to present a research framework capable of enlightening existing cultural inconsistencies considering the discourses involved in the promotion and experience of tourism destinations. The framework will be applied in an exploratory investigation of the role of José Saramago’s Baltasar and Blimunda in the tourism promotion of Mafra and Lisbon, Portugal, with the aim of developing a conceptual model capable of describing inconsistencies in the promotion and experience of cultural destinations and facilitating the development of adequate mediation proposals.

Resumen La presencia de autores y temas judaicos y conversos en la literatura cancioneril peninsular de finales de la Edad Media ha despertado, en las últimas décadas, considerable atención entre los historiadores y entre los críticos literarios, permitiendo consolidar la idea de que la gran segregación geográfica y social que sufrieron los seguidores de la Tora en terreno peninsular no ha condenado el interés por los judíos y por los conversos en cuanto objeto discursivo o poético, ni en aquel entonces ni actualmente. Las antologías líricas tardo-medievales, muy específicamente, se consideran piezas fundamentales para profundizar el conocimiento de las relaciones entre judíos, conversos y cristianos. En el Cancionero general, de Hernando del Castillo, publicado en Valencia en 1511, la sección de burlas es el segmento que más ha llamado la atención de quienes dedican su investigación a la tópica antijudía en esta colectánea. En esta reflexión, nos proponemos realizar una descripción interpretativa y crítica de las posibilidades discursivas y expresivas que aparecen asociadas a dichas referencias fuera de dicha sección, en concreto, en tres composiciones amatorias de

Según Garcia de Resende, el Prior de San Juan es uno de los participantes en las justas poéticas que integraron las celebraciones de la boda entre el príncipe heredero portugués, el infante Afonso, hijo de los reyes de Portugal D. João II y D.ª Leonor, y la princesa Isabel, la heredera de los futuros Reyes Católicos. La posición relativa que este participante ocupa en el referido juego sugiere una importancia cuya comprensión resulta compleja por motivos históricos, políticos, diplomáticos y poéticos. A través del análisis de la creación poética asignada al Prior de San Juan, de su entorno paratextual y de fuentes históricas secundarias sobre esta figura que dialoga, a la vez, con las dimensiones religiosa, militar y política de la historia peninsular de fines del siglo XV, este artículo se dedica a profundizar el conocimiento y a discutir el significado de la inscripción del Prior de San Juan y de su invención en el Cancioneiro Geral de Garcia de Resende (1516).

This conceptual paper proposes a purpose-driven experiential marketing framework for film-inspired destinations, integrating sustainability and emotional engagement into destination management. The model comprises five interconnected dimensions — integrated experience, branding, people, emotional touchpoints and processes — articulated through purpose-driven marketing principles and aligned with relevant Global Reporting Initiative (GRI) indicators. This alignment reinforces the model’s capacity to support ethical, transparent, and sustainability-oriented destination strategies. The framework was developed through an interdisciplinary literature review and is illustrated with insights from an exploratory case study of Monsanto, a rural Portuguese village recently featured in HBO's House of the Dragon. Semi-structured interviews were conducted with a purposive sample of local stakeholders, including tourists, residents, entrepreneurs, and institutional representatives, and analysed thematically to assess the model’s relevance and practical applicability. The findings suggest that emotional engagement, co-creation, and territorial authenticity play a central role in shaping memorable, film-related tourism experiences that align with the destination’s purpose and value creation. The study also highlights the strategic importance of storytelling, audiovisual narratives and stakeholder collaboration in strengthening place identity and achieving sustainable differentiation. Although the study is exploratory in scope, the framework offers practical guidance for destination management organisations (DMOs), cultural programmers, and creative industry actors. The article concludes by identifying avenues for future research, including cross-regional validation, digital experimentation, and the quantitative assessment of experience dimensions.