Environmental protection and environmental sustainability are becoming increasingly important factors in the hotel business and their competitiveness, in a market that brings numerous benefits. Environmental sustainability is, increasingly, considered one of the most important functions of the hotel business, as well as communication and marketing, which attracts a larger number of guests. Some of the key aspects of hotel environmental sustainability are performance and environmental sustainability indicators, as well as hotel management of environmental performance in order to establish efficiency in that process. The principal question arising is how environmentally sustainable business affects hotel performance, and what are the most important indicators of the environmental hotel business. The aim of this article is to offer an insight into, and analysis of, performance and indicators of the environmental sustainability of hotels through the relevant literature. A case study from Serbia is used to point out the complexity and the significance of these indicators in the hotel business, as well as to emphasise the importance of environmental reports in the case of Serbia. The findings of our study are significant because they help hotel managers identify new opportunities for employing more sustainable processes for saving resources.

This article aims to explore and analyze current issues and features of environmental protection in managing local tourism destinations based on the principles of sustainable development through the relevant literature and thus to provide an insight into major environmental measures and activities that should be implemented in practice, emphasizing the importance of environmental sustainability as a key factor in the development and success of local tourist destinations in today’s business environment. Qualitative methods were used, with the literature review based on content analysis by keywords. This particularly affects the business process efficiency and the participation of destination stakeholders and in many cases leads to a low level of environmentally sustainable destination practices. In addition to this theoretical approach, this study also has direct managerial implications for destination environmental business operations. An attractive and well-preserved environment is the primary factor of tourism and local tourism destination development and its success, as well as an integrated part of the tourism product. This study addresses a critical gap in the existing literature on environmental sustainability at local destinations, where prior work has often overlooked the integration of actionable, practice-oriented frameworks tailored for both researchers and practitioners. While theoretical insights into sustainable practices abound, there remains a scarcity of holistic analyses that bridge scholarly understanding with implementable strategies for on-the-ground application. To fill this void, our research provides a comprehensive overview and systematic analysis of current practices, with targeted emphasis on co-developing scalable frameworks for improving environmentally sustainable practices at local destinations.

This article is focused on the language of tourism as a means of economic potential. Language in tourism, especially language of promotional texts, motivates and attracts tourists to visit a certain destination, and, consequently, makes profits. In its introductory part, the article offers a short theoretical insight into the functions of tourism discourse and, further on, Rick Steves‘ website texts (travelogues) about European destinations are examined through discourse analysis, more precisely linguistic analysis involving analysis of syntax, semantics, and pragmatics. The results confirming the importance of lexical choices in tourism discourse are presented and discussed at the end of the article. Steves’ travelogues aim to turn potential tourists into actual tourists by employing language, rich in stylistic devices and lexical imagery. The texts convince the potential tourists actually to buy the tourism services and products promoted in the texts. Thus, Steves’ texts are examples of positive branding which aim to attract business. The research is orginial in the sense that it is concentrated on linguistic analysis of persuasive features based on discursive theories.

This article examines the phenomenon of the latest niche trend that has emerged in the Tourism industry and represents a great part of one destination's economy. It runs under several names, such as Film-induced Tourism, Screen Tourism, Set-Jetting, or, most simply, Film Tourism. The currently trendy story of Outlander, written by Diana Gabaldon and first published in 1990, was examined and analysed in the article. Through what is presently eight thick volumes, we follow the story of two main protagonists, the rebellious but honest Scottish warrior James Fraser, and a 20th century independent but devoted Englishwoman, Claire Randall. The title of the very first book is Outlander, meaning a person who does not come from that particular area and is, in fact, an outsider. Back in the 18th century, to where the mentioned book dates, it also meant an Englishman. The following paper focuses on the important impact of the Outlander series, also named 'Outlander effect', on the perception of Scotland and its heritage around the globe, as well as on Scottish tourist visitation since the TV adaptation of the eponymous name aired in 2014.

This study examines the importance of wine characteristics when choosing wine, such as the shape and colour of the bottle, type of wine cork, information on the wine label, price and ethnocentrism. Three research questions were proposed in this paper. A quantitative online survey in the form of 458 participants was carried out in Slovenia. Participants were asked questions relating to their wine consumption behaviour. The results of this study show the Spearman’s correlation coefficient between ethnocentrism and country-of-origin importance. These findings benefit winemakers who want to improve their wine sales and learn what characteristics of the wine label are significant.

Energy tourism, which is quite recent despite the fact that the practice of tourists visiting power plants, very often for educational purposes, has a long tradition in Slovenia due to power plants on the Drava River. Particularly, the oldest Fala power plant is an area where the technical field of electric power production and transmission overlaps with tourism. The article that employs the methods of participant observation, interviews with some stakeholders and content analysis focuses on some possibilities of including electric power production and transmission infrastructure into various tourist and educational programmes, including through storytelling, which is a useful tool also when it comes to presenting sustainable and socially responsible project design, considering the needs of all stakeholders involved in the process and, consequently, raising awareness and responsibility towards the environment. Based on a case study of the Kobarid substation, which is a modern sustainably designed power facility built in a Natura 2000 protected area, this article focuses on the possibilities of creating new energy tourism products by employing storytelling, new media and new technologies.