This chapter explores the strategy of authentic assessment of students' educational achievements and its role in the implementation of the academic policy of universities. The research upon which it is based includes a text analysis of the rhetoric of the academic policy of 4 universities in Kazakhstan and several regulatory documents on assessment. We studied the strategy of authentic assessment at the University of Westminster in the UK. The results of the study point to the need to expand and modernize the conceptual apparatus, improve, and revise the principles and strategies of assessment at the universities of Kazakhstan. It also determines the constraints on the transition to authentic assessment.

The article draws attention to the role and scope of proverbs and sayings in Kazakh and Turkish languages, proverbs and sayings in two languages are analyzed for their correspondence to the meaning on the basis of actual linguistic data. The most frequently used Kazakh proverbs were selected and their equivalents in Turkish language were found and presented. They were compared according to their translation methods. Turkish and Kazakh languages are originated from the same language family: Turkic. It is also important to note that Kazakh and Turkish culture are quite similar and proverbs can be also alike. The article outlines the history of the study of Kazakh and Turkish proverbs and sayings, defines their function in representing folk culture and traditions, customs in proverbs and sayings. We have considered the proverbs of the Kazakh and Turkish languages and ways of their application. The peculiarities and differences in the cultures of the two peoples are discussed, and the factors influencing their semantics and structure are presented. We have distinguished that most Kazakh and Turkish proverbs retain their original, basic meaning. The main purpose of the study is to analyse Kazakh and Turkish proverbs, identify their similarities, specifics and identify the national and cultural characteristics of both languages. The scientific significance of the article lies in the fact that it makes a certain contribution to the comparative study of the proverbs of the Turkic peoples. Practical significance of the study: the results of the work can be used in the research work of students in the humanities.

The article studies the lexical and semantic features of toponyms, examines the views of onomasts regarding the meanings and semantics of names. The nomination of objects of reality is described as a process that presupposes a reason, argument, motive for naming. The toponymic system of East Kazakhstan, organized according to a certain lexico-semantic and linguoculturological model, is a source of unique information about the nature, language, history and culture of the people living in this region. As a result of the research, the lexical-semantic classification of toponyms of the East Kazakhstan region is presented with systematization by semantic type and groups, and analyzed on the basis of specific examples