Purpose: This study aims to explore the factors affecting behavioral intention of tourists to travel into local destinations in Rayong Province, Thailand and to examine destination personality, tourist connection with destination, and tourists’ behavioral intention to visit the local tourist attractions in Rayong province. In addition, the study explored on the influences from the self-brand connection as the transmission factor from destination personality to the behavioral intention for visitation. Theoretical framework: Destination Personality consisting of (1) conviviality, (2) sincerity, (3) excitement influence Self-brand connections which lead to Behavioral intention of revisiting intention and recommendation intention. Methodology: This was quantitative research that used questionnaire to collect data from 385 tourists. Data were analyzed by Structural Equation Model (SEM)   Results and conclusion: The destination personality and self-brand connection had the influences on the behavioral intention to visit the destination confirmed by the empirical results stating that the brand connection are the transmission factor of destination personality toward the behavioral intention to travel. Research Implications: This study benefits the tourism industry in Rayong province to realize the behavioral intention of tourists to travel into local destinations in Rayong Province so they can improve their destination personality and brand connection in order to gain revisiting of tourists.   Originality value: This study presents the new knowledge of destination personality and tourist attraction brand connection that they are related and have direct influences on tourist intentions to revisit the place.

Purpose: The purpose of this study is to investigate the impact of the causal factors, namely Organizational Culture (OC), Technology Adoption (TEA), and HR Competencies (HRC) on Organizational Performance (ORP), with a focus on the moderating effect of HR analytics (HRA). Design/Methodology/Approach: Data were collected using the purposive sampling method from 498 top management in the human resources department working for large-size organizations in Thailand. Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) are applied as statistical techniques to validate and test the proposed hypotheses of the conceptual framework. Findings: Results give strong supporting evidence to accept all the proposed hypotheses that the studied factors are contributing to each other and creating an impact on organizational performance. Conclusion: It is confirmed that ORC, TEA, and HRC have positively impacts on HRA and ORP. In addition, it is also confirmed that HRA acts as a moderating factor to facilitate the impact of ORC, TEA, and HRC on ORP. Research Limitations/Implications: The scope of this study only focuses on large-size organizations that operate in Thailand. Practical Implications: This study provides guidelines for an organization to improve factors that can have a positive impact on their performances. Contribution to Literature: This study serves as one of the pioneering contributions to the field of HRA and its implications for ORP.

Functional pet food has grown rapidly, in line with the accelerated humanization of pets, growing attention to relations between diet and health, and mounting sustainability awareness. The article provides a critical overview of recent developments and new trends in functional pet food, combining data from published works, patents and market-driven innovative companies. The current trends depict a transition from single-nutrient fortification to integrated nutrition interventions through modulation of gastrointestinal health, immunity, metabolism, cognition and age-associated conditions. Special attention is dedicated to probiotics, prebiotics, postbiotics, polyphenols and novel protein sources, as well as innovations in processing and delivery technologies. The review highlights ongoing issues on the relevance of study design, available long-term safety information and our capacity to mechanistically underpin claims with respect to function. Because this review maps clusters of innovation and clusters of underdeveloped knowledge, it offers a roadmap for the translational pathway from scientific discovery to commercialization. The results highlight a call for harmonized methods, longer duration studies and integrative omics-based approaches in order to improve the evidence basis formulation and responsible marketing of future functional pet food products following credible, safe and sustainable strategies.

Introduction: Human resource development from Innovation E-Learning is one of the important steps in Human Resource Management that affects the efficiency and success of modern organizations that are prone to high technological changes starting from the moment those employees come to work by orientation and must continue training and development continuously throughout the time. The current administration cannot therefore use the traditional methods that were used in the past but must be ready to accept changes from various factors and adjust to keep up with the situation at all times. Therefore, “Electronics Learning Innovation” is therefore a necessity of organizational management in the current era (Covid-19) and in the future in order for the organization to continue to be successful and produce effective personnel. Objective: This dissertation aims 1) to examine the components of online learning efficiency 2) to explore the variables influencing the online learning efficiency of Airports of Thailand (AOT) employees. Method: This is quantitative research. The sample is employees of Airports of Thailand Public Company Limited for 340 people through quota and simple random methods. The research tool is questionnaire and data are analyzed by descriptive and inferential statistics, confirmatory component analysis and SEM.   Results: E-learning Innovation and Human Resource management have direct influence on job satisfaction. Moreover, Innovative Electronic Learning and Personal Learning have direct influence on Performance Efficiency through the intermediate variable of Performance Satisfaction. According to the results of SEM, overall Innovative Electronic Learning has the highest influence on Performance Efficiency, followed by Performance Satisfaction, Human Resource Management and Personal Learning, respectively. Conclusion: This research is a guideline for AOT to develop personnel's operational potential through learning with e-learning innovation. This research adds the value to the concept of E-learning, Innovative Electronic Learning, Human Resource Management, Personal Learning for airport companies.

The pet food sector has progressively evolved over the past decade from conventional nutrition toward functionally targeted and sustainability-oriented systems that are increasingly parallel developments in human health. While numerous reviews have examined individual aspects of pet food innovation, an integrated perspective linking scientific research, patent activity, and global market dynamics remains limited. This review addresses this gap by systematically synthesizing peer-reviewed literature, patent landscapes, and product launch data to identify key drivers and bottlenecks shaping contemporary pet food innovation. The analysis highlights a strong concentration of research and patent activity in health-oriented functional formulations, particularly those targeting gastrointestinal health, immune modulation, and age-related conditions, while postbiotics, precision nutrition, and digital tools remain comparatively underdeveloped. Sustainability-driven ingredients and alternative proteins show growing momentum but face persistent challenges related to scalability, regulation, and sensory acceptance. The commercial success of functional pet foods depends on translating scientific findings into stable, manufacturable, and evidence-supported products. Future innovation will therefore be shaped by technologies that connect biological function with process feasibility and market readiness. This review concludes that future progress in pet food innovation will depend on integrated frameworks that align biological efficacy, technological feasibility, and market viability, thereby bridging the gap between scientific advancement and commercial implementation.

This study aimed to (1) assess the levels of service innovation, service quality, customer satisfaction, and customer loyalty among clients of event organizing companies in Thailand, and (2) examine the influence of these factors on customer loyalty. A quantitative approach was employed using a structured questionnaire with a five-point Likert scale. The sample consisted of 340 respondents, and the questionnaire had a high reliability coefficient (α = 0.96). Data analysis was conducted using SPSS for descriptive statistics and LISREL for confirmatory factor analysis and structural equation modeling. Findings revealed that the levels of service innovation, service quality, customer satisfaction, and customer loyalty were all rated at a high level. The structural equation model showed an excellent fit with empirical data (Chi-Square = 69.54, df = 110, p = 0.99, χ²/df = 0.63, RMSEA = 0.00, RMR = 0.00, CFI = 0.99, GFI = 0.99, AGFI = 0.99). The model explained 74% of the variance in customer loyalty. Service innovation had the highest total effect (0.97), followed by service quality (0.82), and customer satisfaction (0.32), indicating that all three factors significantly influenced customer loyalty directly and/or indirectly. Customer loyalty in Thailand’s event management industry is strongly influenced by service innovation, quality, and satisfaction. Among these, service innovation is the most critical determinant. The validated model provides a strategic framework for event organizers to enhance service delivery. Focusing on innovation and quality improvements can strengthen customer loyalty, support strategic planning, and offer a competitive edge in Thailand’s event management sector.