This study examined the relationship between climate change advocacy on TikTok and knowledge, attitude, and adaptation practices among TikTok users in Nigeria. This study employed quantitative methods, using content analysis and cross-sectional survey approaches to generate data. An API tool was used to scrape 342 TikTok videos, out of which 16 videos with comprehensive information about climate change were purposively selected, and 381 survey participants were purposively selected from 23.84 million TikTok users in Nigeria. The data were presented in simple frequency tables, while the Pearson’s Correlation analysis was conducted on the survey data acquired to draw inferences. The results of the content analysis suggest that users in Nigeria have contributed a little in providing comprehensive climate advocacy content on TikTok; most of available videos emanated from official sources and projected the anthropogenic nature of the climate crisis but denoted a pessimistic and alarming tone, which may induce despair and outright disregard for the messages. The survey results depict limited exposure to climate change content on TikTok, even though the knowledge of climate change was adequate. More so, polarised perceptions and attitudes, and maladaptive practices in tree planting as well as plastic and household wastes management were observed. The correlation coefficients show a negative and statistically non-significant correlation between exposure to climate advocacy on TikTok and knowledge, attitude, and adaptation practices, but there is a positive but insignificant relationship between the perception of climate change advocacy on TikTok and adaptation practices. These findings suggest the need for more intentional policies that will drive positive attitudinal changes and adaptation practices among young people in Nigeria.
25 December 2022 in QISTINA: Jurnal Multidisiplin Indonesia
This paper focused on coverage of prostate cancer issues by select mainstream newspapers in Nigeria. The aims were to: Find out the frequency of coverage given to prostate cancer issues in Nigerian newspapers, determine the level of prominence given to prostate cancer issues in Nigerian newspapers and ascertain the story formats that are predominant in the coverage of prostate cancer issues in Nigerian newspapers. This study adopted content analysis method and two mainstream newspapers were selected in Nigeria; The Guardian and Vanguard newspapers. The period of study was six months (March 1st to August 31st, 2022). The findings revealed that the select newspapers did not report prostate cancer issues adequately and frequently in Nigerian newspapers. Further findings showed that 88% of the stories on prostate cancer were placed on the inside pages of the newspapers. Thus, the issue was not given prominence. Also, straight news format was predominantly used by the two newspapers in reporting prostate cancer in Nigeria. The study concludes that prostate cancer issues were not given adequate coverage and prominence during the period of study in Nigerian newspapers. Against this backdrop, the researchers recommended that Nigerian newspapers should report more news stories on prostate cancer in Nigeria using feature news format and in-depth interpretation. This will make the public to be informed and educated, thereby taking precautionary measures to curtail or prevent prostate cancer.
24 January 2023 in AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia
This study examined the use of effective development communication programmes in abolishing the practice of female genital mutilation, (FGM) in south east Nigeria. The study aimed to examine the development communication programmes employed specially for combating and abolishing FGM in southeast Nigeria; to determine the extent to which these development communication programmes helped in combating and abolishing FGM in southeast Nigeria; and to identify the challenges associated with the use of development communication programmes in combating and abolishing FGM in southeast Nigeria. The descriptive survey method was used. Findings revealed that in as much as the practice of FGM has been on a visible decline over the years, development communication programme only existed in theory and never got to the grass root. It also found out that there was no awareness of and participation in the entire intervention programme. This study recommended that focus should be given to establishing increased awareness of intervention programme, which will only commence after there is a change in the perception of the practice of female genital mutilation (FGM), and ultimately lead to the achievement of the SDG by 2030.
With the introduction of new digital technologies and the internet, traditional television started to share its audiences with a new technology called the OTT platforms. As of January 2023, Nigeria was home to 31.60 million social media users, equating to 14.3% of the total population. There have been studies in the area of OTT in Nigeria, but none have compared undergraduates’ preference between traditional television and OTT platforms in watching movies among select universities in Nigeria. The study analysed undergraduates’ preference between traditional television and OTT platforms in watching movies in select universities in Nigeria. A survey research method was used. The findings revealed that the respondents are highly aware of the existence of traditional television and OTT platforms. Further findings revealed that the undergraduates in the select universities in Nigeria preferred OTT platforms more than traditional television for watching movies. The reasons for their preference for OTT platforms for watching movies are it enables them to access a variety of movies, due to the convenience it presents and it is not costly. The researchers recommend that OTT platform operators in Nigeria should carry out effective awareness campaigns in other to promote their products and services to the people.
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14 November 2025 in Contemporary Research: An Interdisciplinary Academic Journal
This paper explores the perceptions of people in the Edo State about the report about climate change in Nigeria on the broadcast media. It is based on the Agenda-Setting and Perception Theories in that it explores the level of media exposure, relevance of the content and the subsequent change of attitude. The issue that inspired the research is that there is always a disparity between the high aggregate knowledge of climate change and the little exposure to climate content via Nigerian broadcast media. To fill this gap, the following research questions were formulated: How often do the residents of Edo state receive the information about climate change on broadcast media? What are the most reported problems? What is the effect of exposure to media on the minds of people? The research design was a survey research design by the use of a structured questionnaire that was given to 384 respondents in the three senatorial districts of Edo state out of which 372 respondents were retrieved and analyzed using descriptive statistics. The results indicate that general awareness of climate change is high but the real exposure towards broadcast media reportage is low. The most listened to platform was Radio, especially the Independent Radio and Edo Broadcasting Service. The most numerous issue that was reported was flooding whereas complex issues such as emissions and policy coverage gained minimal coverage. Media messages had a positive effect on the attitude of people who were reached despite the low exposure. It is concluded that the potential of broadcast media in Edo State have not been fully used in climate communication and suggestions will be to enhance better training of journalists, strategic environmental programs, and diversified broadcast messages to enhance the level of understanding and interest of the people on the issues of climate.
Background: Open defecation (OD) has remained a threat to the attainment of SDG 6 (sanitation and hygiene). This study measured the level of exposure to the “Clean Nigeria, Use the Toilet” campaign against open defecation, determined the level of public knowledge about open defecation-related harms and diseases, ascertained the public attitude towards open defecation, and established the prevailing defecation practices and the perceived barriers to toilet usage in Ebonyi state, the most prevalent OD state in Nigeria. Methods: The study employed a survey design, using a structured questionnaire for data collection. The multi-stage sampling technique was employed in selecting the respondents from two randomly selected Local Government Areas (LGAs) in the state. Analysis was conducted using 384 valid responses. Results: The results were presented in simple percentage frequency tables and interpreted through the descriptive method, while the Chi-Square test was used to analyse the formulated hypotheses, using the decision rule of p < 0.05. The findings show a high level of awareness of the campaign against open defecation, through the radio and community engagements by environmental activists/NGOs, even though regular access to such information was limited. The results also showed inadequate knowledge of the public health implications of open defecation, whereas good knowledge of environmental consequences was reported. The study found favourable attitudes toward OD practice and persistent open defecation, and major barriers to toilet usage include the high cost of toilet construction, lack of access to toilet facilities, poor sanitation and management of available toilets, and perceived risks of contracting infection from public toilets. However, the Chi-Square values showed that the SBCC campaign was significantly associated with knowledge, attitude, and practice (p < 0.05). Conclusions: The study concluded that localised, culturally relevant and socio-demographically targeted communication interventions, grassroot advocacy, community watch, and neighbourhood taskforce on open defecation, in addition to the provision of aids for the construction of modern toilets with water facilities, are required to combat open defecation in Ebonyi and related contexts in Nigeria.
About Me
I am a communication scholars with keen interest in media studies, development communication, and journalism.
I am a communication scholars with keen interest in media studies, development communication, and journalism.