Assel Sadenova is a PhD student in economics, senior lecturer, and research fellow at the Business School. Her research focuses on the modern economic and managerial mechanisms underlying the development of entrepreneurial structures in the context of digitalization and innovation-driven growth. Her findings contribute to the development of economic theory by expanding our understanding of the role of human capital, competencies, and organizational factors in ensuring sustainable innovation. Her research provides a basis for general improvements in education, training, and institutional support systems, and strengthens the conceptual foundations for regulating innovation and entrepreneurship at various levels of the economic system.