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Dr. Chang Tai-Wei
Associate Professor

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Research Keywords & Expertise

0 Project Management
0 Technology Management
0 Human Resources Management
0 Green Management
0 Organization Behavior

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Short Biography

Tai-Wei Chang was born in HUWEI Township, Yunlin County, Taiwan, R.O.C. in 1977. Since 2017, he has been an Assistant Professor with the Department Graduate School of Resources Management and Decision Science, Management College, National Defense University. His research interests include Green Management, Project Management, Technology Management, Human Resources Management, and Organization Behavior.

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Journal article
Published: 11 May 2021 in Sustainability
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Entrepreneurial vision promotes innovation, which is a critical factor contributing to the success of an organization in the globalized world. However, the increasing awareness regarding sustainable development among people worldwide has not induced an increase in organizations’ concerns about environmental issues. An organization’s green shared vision (GSV) states its environmentally friendly philosophy to its members; however, few studies have examined GSV from a cross-level perspective. To fill this research gap, this study examined the influences of GSV on the psychological processes, attitudes, and behaviors of organization members. This study focuses on individuals’ psychological processes to explore the relationships among an organization’s GSV, green product psychological ownership (GPPO), proactive green innovation (PGI), reactive green innovation (RGI), and green creativity (GC). This study’s participants are employees from the research and development, design, marketing, and sales departments of small and medium-sized enterprises in Taiwan. The results obtained by surveying 575 employees in 72 teams indicate that team-level GSV has a positive and significant relationship with GPPO and GC at the individual level. In addition, our research results indicate the existence of mediating effects in the relationships between GPPO and GC and between PGI and RGI. Thus, GSV, GPPO, PGI and RGI greatly influence GC. Consequently, an organization should develop GSV to promote GPPO among its members to facilitate green innovation and enhance the GC of its members.

ACS Style

Wenchang Fang; Tzong-Hann Wu; Tai-Wei Chang; Cheng-Ze Hung. What Could Entrepreneurial Vision Do for Sustainable Development? Explore the Cross-Level Impact of Organizational Members’ Green Shared Vision on Green Creativity. Sustainability 2021, 13, 5364 .

AMA Style

Wenchang Fang, Tzong-Hann Wu, Tai-Wei Chang, Cheng-Ze Hung. What Could Entrepreneurial Vision Do for Sustainable Development? Explore the Cross-Level Impact of Organizational Members’ Green Shared Vision on Green Creativity. Sustainability. 2021; 13 (10):5364.

Chicago/Turabian Style

Wenchang Fang; Tzong-Hann Wu; Tai-Wei Chang; Cheng-Ze Hung. 2021. "What Could Entrepreneurial Vision Do for Sustainable Development? Explore the Cross-Level Impact of Organizational Members’ Green Shared Vision on Green Creativity." Sustainability 13, no. 10: 5364.

Journal article
Published: 11 January 2021 in Sustainability
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In a period of rapid information development and response to the impact of environmentalism on the company, how to effectively promote organizational members embracing knowledge sharing behavior through knowledge management will be an important issue in corporate green management. This article proposes a new integrated multi-level research framework based on organizational identity theory and psychological ownership theory to further analyze enterprise green management. Utilizing the data of 73 supervisors and 583 subordinates in Taiwan’s small- or medium-sized enterprises, results of the hierarchical linear modeling (HLM) analysis revealed that green group identification at the team level affects organizational members in terms of green product psychological ownership and green knowledge sharing as well as how green knowledge sharing, green creativity, and green product development performance are influenced when members get their green product psychological ownership. The results of the study validate the antecedents and consequences of green knowledge sharing and broaden the field of knowledge management for green management related to environmental behavior and performance, aside from providing valuable insights for relevant practitioners.

ACS Style

Tai-Wei Chang; Cheng-Ze Hung. How to Shape the Employees’ Organization Sustainable Green Knowledge Sharing: Cross-Level Effect of Green Organizational Identity Effect on Green Management Behavior and Performance of Members. Sustainability 2021, 13, 626 .

AMA Style

Tai-Wei Chang, Cheng-Ze Hung. How to Shape the Employees’ Organization Sustainable Green Knowledge Sharing: Cross-Level Effect of Green Organizational Identity Effect on Green Management Behavior and Performance of Members. Sustainability. 2021; 13 (2):626.

Chicago/Turabian Style

Tai-Wei Chang; Cheng-Ze Hung. 2021. "How to Shape the Employees’ Organization Sustainable Green Knowledge Sharing: Cross-Level Effect of Green Organizational Identity Effect on Green Management Behavior and Performance of Members." Sustainability 13, no. 2: 626.

Journal article
Published: 15 December 2020 in Sustainability
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Green shared vision (GSV) has provided a research prototype for past green management research topics; however, few studies have examined the confusion related to environmental issues among employees. Therefore, to fill the aforementioned research gap, this study used psychological ownership theory and expectancy–valence theory to establish a research framework for GSV. This study explored the relationships of GSV with employee green confusion (EGC) and employee environmental performance (EEP) as well as the mediating effect of green product psychological ownership (GPPO) on these relationships. The research results indicate that GSV positively affects GPPO, EGC, and EEP. Moreover, GSV also influences behavior and performance through personal psychological processes. Thus, if an enterprise wishes to establish GSV, it must adopt a series of supporting measures, including improving members’ GPPO, to effectively reduce EGC and improve EEP to realize the goal of sustainable development.

ACS Style

Tai-Wei Chang; Kuo-Hsuan Wang; Yi-Hsiung Lin. Corporate Sustainability: It’s Mine! Effect of Green Product Psychological Ownership on the Environmental Behavior and Performance of Employees. Sustainability 2020, 12, 10514 .

AMA Style

Tai-Wei Chang, Kuo-Hsuan Wang, Yi-Hsiung Lin. Corporate Sustainability: It’s Mine! Effect of Green Product Psychological Ownership on the Environmental Behavior and Performance of Employees. Sustainability. 2020; 12 (24):10514.

Chicago/Turabian Style

Tai-Wei Chang; Kuo-Hsuan Wang; Yi-Hsiung Lin. 2020. "Corporate Sustainability: It’s Mine! Effect of Green Product Psychological Ownership on the Environmental Behavior and Performance of Employees." Sustainability 12, no. 24: 10514.

Research article
Published: 17 November 2020 in Journal of Environmental Planning and Management
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With the increase in global climate change, governments, relevant interest groups, and customers have begun to focus on environmental issues. This awakening of green consciousness has resulted in the growth of the green economy. Currently, gaining the preference of green consumers is regarded as a critical determinant of the survival and success of enterprises. Therefore, various products on the market claim to provide environmental benefits in their packaging and advertising. This study investigated consumer psychology and behavior from the perspective of information asymmetry by using signal theory. Moreover, the relationships among green product information asymmetry (GPIA), excessive product packaging (EPP), green product psychological ownership (GPPO), and green purchase behavior (GPB) are examined according to signal theory and psychological ownership theory to address the current research gaps in sustainable customer consumption. A questionnaire was used to validate the research hypotheses and framework. Analysis of the research data revealed that EPP and GPPO completely mediate the relationship between GPIA and GPB. Therefore, enterprises should reduce EPP and strengthen customers’ GPPO. These steps would contribute to the promotion of GPB among customers.

ACS Style

Tai-Wei Chang; Yu-Shan Chen; Yen-Li Yeh; Hung-Xin Li. Sustainable consumption models for customers: investigating the significant antecedents of green purchase behavior from the perspective of information asymmetry. Journal of Environmental Planning and Management 2020, 64, 1668 -1688.

AMA Style

Tai-Wei Chang, Yu-Shan Chen, Yen-Li Yeh, Hung-Xin Li. Sustainable consumption models for customers: investigating the significant antecedents of green purchase behavior from the perspective of information asymmetry. Journal of Environmental Planning and Management. 2020; 64 (9):1668-1688.

Chicago/Turabian Style

Tai-Wei Chang; Yu-Shan Chen; Yen-Li Yeh; Hung-Xin Li. 2020. "Sustainable consumption models for customers: investigating the significant antecedents of green purchase behavior from the perspective of information asymmetry." Journal of Environmental Planning and Management 64, no. 9: 1668-1688.

Journal article
Published: 05 November 2020 in Sustainability
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Corporate social responsibility (CSR), a current mainstream issue in global corporate governance, is often used to verify a company’s financial performance and corporate image; however, few studies have focused on CSR for environmental issues. On the basis of the perspectives of the expectation value and signal theories, this study presents a new concept for determining the impact of green shared vision (GSV) on employee environmental performance (EEP) and green product development performance (GPDP), which could aid in exploring the GSV–environmental CSR (ECSR) relationship further. The current results demonstrated that ECSR contributes to enhancing EEP and GPDP. Therefore, enterprises must implement the promotion of ECSR to enhance their overall green management performance and achieve sustainable management.

ACS Style

Tai-Wei Chang; Yen-Li Yeh; Hung-Xin Li. How to Shape an Organization’s Sustainable Green Management Performance: The Mediation Effect of Environmental Corporate Social Responsibility. Sustainability 2020, 12, 9198 .

AMA Style

Tai-Wei Chang, Yen-Li Yeh, Hung-Xin Li. How to Shape an Organization’s Sustainable Green Management Performance: The Mediation Effect of Environmental Corporate Social Responsibility. Sustainability. 2020; 12 (21):9198.

Chicago/Turabian Style

Tai-Wei Chang; Yen-Li Yeh; Hung-Xin Li. 2020. "How to Shape an Organization’s Sustainable Green Management Performance: The Mediation Effect of Environmental Corporate Social Responsibility." Sustainability 12, no. 21: 9198.

Journal article
Published: 08 June 2020 in International Journal of Environmental Research and Public Health
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This study investigates the impact of green brand affect on green purchase intentions and explores the mediation effects of green brand attitude and green brand associations by means of the structural equation model (SEM). There is no previous literature discussing the relationship between brand affect and purchase intentions from the perspective of green marketing. Therefore, this article establishes a green purchase intention framework to fill in the research gap. The research object of this study focuses on Taiwanese consumers who have the purchase experience of information and electronics products in Taiwan. A total of 1000 consumers were randomly selected and 365 valid responses were received. In addition, this research conducted an empirical study using a questionnaire survey and structural equation model (SEM) to verify the research framework. The results show that green brand affect has no direct influence on green purchase intentions. Besides, this study indicates that green brand associations and green brand attitude fully mediate the relationship between green brand affect and green purchase intentions. It implies that green brand affect indirectly influences green purchase intentions via green brand attitude and green brand associations. While companies tend to raise their customers’ green purchase intentions, they need to increase their green brand affect, green brand associations, and green brand attitude.

ACS Style

Yu-Shan Chen; Tai-Wei Chang; Hung-Xin Li; Ying-Rong Chen. The Influence of Green Brand Affect on Green Purchase Intentions: The Mediation Effects of Green Brand Associations and Green Brand Attitude. International Journal of Environmental Research and Public Health 2020, 17, 4089 .

AMA Style

Yu-Shan Chen, Tai-Wei Chang, Hung-Xin Li, Ying-Rong Chen. The Influence of Green Brand Affect on Green Purchase Intentions: The Mediation Effects of Green Brand Associations and Green Brand Attitude. International Journal of Environmental Research and Public Health. 2020; 17 (11):4089.

Chicago/Turabian Style

Yu-Shan Chen; Tai-Wei Chang; Hung-Xin Li; Ying-Rong Chen. 2020. "The Influence of Green Brand Affect on Green Purchase Intentions: The Mediation Effects of Green Brand Associations and Green Brand Attitude." International Journal of Environmental Research and Public Health 17, no. 11: 4089.

Journal article
Published: 03 April 2020 in International Journal of Environmental Research and Public Health
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In this study, expectancy–valence theory was used from the perspective of corporate green management to investigate green shared vision (GSV). Moreover, organizational identity theory and psychological ownership theory were combined to propose an integrated conceptual framework. To fill research gaps, an investigation was also conducted with frontline R & D and sales employees to further examine the effect of GSV on organization members’ psychology and behavior. The research results indicate that when under the following circumstances, corporate members can enhance organizational citizenship behavior for the environment (OCBE) to improve green management performance, gain the favor of green consumers and achieve sustainable consumption goals. First, enterprises should focus on environmental issues and develop their GSV. Second, enterprises should implement the GSV in different aspects, such as product design, processing, marketing and management. Finally, corporate GSV should be in line with the expectations and values of organization members on environmental issues to motivate their OCBE. Therefore, enterprises must implement their GSV to strengthen the green organizational identity and green product psychological ownership of their members.

ACS Style

Tai-Wei Chang. Corporate Sustainable Development Strategy: Effect of Green Shared Vision on Organization Members’ Behavior. International Journal of Environmental Research and Public Health 2020, 17, 2446 .

AMA Style

Tai-Wei Chang. Corporate Sustainable Development Strategy: Effect of Green Shared Vision on Organization Members’ Behavior. International Journal of Environmental Research and Public Health. 2020; 17 (7):2446.

Chicago/Turabian Style

Tai-Wei Chang. 2020. "Corporate Sustainable Development Strategy: Effect of Green Shared Vision on Organization Members’ Behavior." International Journal of Environmental Research and Public Health 17, no. 7: 2446.

Journal article
Published: 24 January 2019 in Sustainability
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This study extends the research literature by exploring the relations among green organizational identity (GOI), green shared vision (GSV), green product development performance (GPDP), and organizational citizenship behavior for the environment (OCBE). Hypotheses were tested through structural equation modeling from a sample of 475 valid questionnaire respondents. The two main findings were as follows: (1) Positive effects for GOI and GSV between OCBE and GPDP and (2) Positive effects of OCBE for GPDP. The results further indicate that the relations among the GOI, GSV, and GPDP were partially mediated by the OCBE; the results point that the OCBE acts as mediator between GOI, GSV, and GPDP. After further examining the collecting data, we found (3) the relationship between GOI and GPDP is completely mediated by OCBE and (4) the relationship between GSV and GPDP is partially mediated by OCBE. These findings indicate that OCBE is critical in the GPDP of companies. Therefore, companies must develop the GOI and GSV to strengthen their OCBE and intensify their GPDP.

ACS Style

Tai-Wei Chang; Fei-Fan Chen; Hua-Dong Luan; Yu-Shan Chen. Effect of Green Organizational Identity, Green Shared Vision, and Organizational Citizenship Behavior for the Environment on Green Product Development Performance. Sustainability 2019, 11, 617 .

AMA Style

Tai-Wei Chang, Fei-Fan Chen, Hua-Dong Luan, Yu-Shan Chen. Effect of Green Organizational Identity, Green Shared Vision, and Organizational Citizenship Behavior for the Environment on Green Product Development Performance. Sustainability. 2019; 11 (3):617.

Chicago/Turabian Style

Tai-Wei Chang; Fei-Fan Chen; Hua-Dong Luan; Yu-Shan Chen. 2019. "Effect of Green Organizational Identity, Green Shared Vision, and Organizational Citizenship Behavior for the Environment on Green Product Development Performance." Sustainability 11, no. 3: 617.

Journal article
Published: 22 September 2016 in Sustainability
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This study fills the research gap in the exploration of the relationships between both proactive and reactive green innovations and green product development performance, and examines the mediating effect of green creativity. Structural equation modeling (SEM) is utilized to test the hypotheses. From the sample of 146 valid respondents, the results show that proactive green innovation positively affects green creativity and green product development performance, and green creativity positively affects green product development performance. In addition, our findings also indicate that the relationship between proactive green innovation and green product development performance is partially mediated by green creativity. Accordingly, green creativity plays a critical role for companies to achieve a great green product development performance. However, reactive green innovation does not significantly influence green creativity and green product development performance. Companies should develop proactive green innovation rather than reactive green innovation in order to enhance their green creativity and increase their product development performance.

ACS Style

Yu-Shan Chen; Tai-Wei Chang; Chun-Yu Lin; Pi-Yu Lai; Kuan-Hung Wang. The Influence of Proactive Green Innovation and Reactive Green Innovation on Green Product Development Performance: The Mediation Role of Green Creativity. Sustainability 2016, 8, 966 .

AMA Style

Yu-Shan Chen, Tai-Wei Chang, Chun-Yu Lin, Pi-Yu Lai, Kuan-Hung Wang. The Influence of Proactive Green Innovation and Reactive Green Innovation on Green Product Development Performance: The Mediation Role of Green Creativity. Sustainability. 2016; 8 (10):966.

Chicago/Turabian Style

Yu-Shan Chen; Tai-Wei Chang; Chun-Yu Lin; Pi-Yu Lai; Kuan-Hung Wang. 2016. "The Influence of Proactive Green Innovation and Reactive Green Innovation on Green Product Development Performance: The Mediation Role of Green Creativity." Sustainability 8, no. 10: 966.