Medical tourism is in an increasing trend depending on many factors. The use of multi-criteria decision making (MCDM) methods in the selection of the optimal situation rationalizes and facilitates the decision process. The aim of the study is to examine the studies in which multi-criteria decision-making techniques are used in medical tourism. Systematic review method is chosen to carry out the research. Articles which are published in English and Turkish languages between 2011- 2021, in Web of Science, Scopus and Science Direct databases are reviewed and examined. During the scanning process, 25 articles (out of 4331) are included in the study. Most of them were published in 2020 (28%), conducted in Turkey (36%), and used only one single MCDM method in their processes (72%). In addition, it is observed that most of the articles prefer to use AHP method (60%) and only 7 of the included articles proceed their studies by adopting fuzzy logic (28%). MCDM methods are widely used in medical tourism studies. It is suggested that MCDM methods should be used considering the characteristics of the method and the purpose of the study and integrated into the processes of fuzzy logic.

Aims: In this meta-analytic study, the relationship between satisfaction and brand image variables was investigated from the perspectives of patients and hospitals. Methods: After our review of the literature which covered 2010 and 2021, 19 studies that met the inclusion criteria were analyzed with the meta-analysis method. The Comprehensive Meta-Analysis package program was used in the analysis of the data. Findings: The total number of the participants in the samples within the scope of the studies was 6,038. It was determined that 100% of the studies were published as articles, 68.4% were in English, and while 31.6% were published between 2010 and 2015, 68.4% were published between 2016 and 2021. According to the random effect model, a statistically significant, positive and strong relationship (r: ~0.50) was determined between patient satisfaction and hospital brand image variables. Conclusion: In other words, it was revealed that of the patients who were satisfied with the results of the health service they received, those whose satisfaction level was high perceived the brand image of the hospital more successfully. In this context, it can be recommended that hospital administrators who want their hospitals' brand image to be perceived by health service recipients as high should attach more importance to patient satisfaction.

Medical tourism is a mobility of people traveling from one place to another for medical treatment. Healthcare organizations want to determine the wishes and expectations of medical tourists and produce products accordingly. The most important issue here is how to achieve this. Moreover, what are the demands and expectations of consumers and how they change in constantly changing environmental conditions. Marketing activities carried out in this context have an important role in the success of organizations. Since medical tourism marketing is a branch of the service sector, it also has characteristics related to the marketing of services. The aim of this study is to find an answer to the question of how the extended marketing mix elements bring a perspective to medical tourism. In this context, the medical tourism literature has been examined through a comprehensive review method. In this study, "Product", "Price" and "People" are considered as critical elements in medical tourism marketing strategies. It is important to address the concept of medical tourism with the elements of the extended marketing mix in this way in order to understand all elements in the best way. In this way, the application of the 7Ps can lead to strategic marketing insights for both healthcare providers and national healthcare services.

Amaç: Bu çalışma, Türkiye'deki sağlık turizmi literatürünün kapsamlı bir bibliyometrik analizini yaparak, sağlık turizminin küresel önemi ve araştırma eğilimleri hakkında fikir vermeyi amaçlamaktadır. Tasarım/Yöntem: Web of Science veri tabanından elde edilen 119 yayını kapsayan çalışma, yayın türü, dili, dergileri, atıf eğilimleri gibi konulara odaklanmaktadır. Bulgular: Araştırma, sağlık hizmetlerinin küreselleşmesi, sağlık bilincinin artması ve uygulanan neoliberal politikalarla birlikte 2000'li yıllardan itibaren yayın sayısında da artış olduğunu ortaya koymaktadır. Yayınların çoğunluğunun İngilizce dilinde olması, Türkiye’deki sağlık turizmi araştırmalarının küresel öneminin altını çizmektedir. Sınırlılıklar: Örneklemde Web of Science veri tabanında bulunan sağlık turizmi anahtar kelimelerdeki yayınların kullanılması araştırmanın sınırlılıklarıdır. Özgünlük/Değer: Bu çalışma, Türk sağlık turizmi araştırmalarına, bu araştırmaların küresel önemine ve sürdürülebilir kalkınma ve sağlık hizmetlerine potansiyel katkılarına ilişkin en güncel bilgiler sunmaktadır.