Jörg Matthes

Prof. Jörg Matthes

Department of Communication, University of Vienna, 1010 Vienna, Austria
orcid

Research Focus & Metrics

Academic Career Length

25Years (2002-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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2 January 2017 in Annals of the International Communication Association
Verified
Journal Article
Closed access
PAPeter Van Aelst
Peter Van Aelst
JSJesper Strömbäck
Jesper Strömbäck
TAToril Aalberg
Toril Aalberg
FEFrank Esser
Frank Esser
CVClaes De Vreese
Claes De Vreese
JSJames Stanyer
James Stanyer
During the last decennia media environments and political communication systems have changed fundamentally. These changes have major ramifications for the political information environments and the extent to which they aid people in becoming informed citizens. Against this background, the purpose of this article is to review research on key changes and trends in political information environments and assess their democratic implications. We will focus on advanced postindustrial democracies and six concerns that are all closely linked to the dissemination and acquisition of political knowledge: (1) declining supply of political information, (2) declining quality of news, (3) increasing media concentration and declining diversity of news, (4) increasing fragmentation and polarization, (5) increasing relativism and (6) increasing inequality in political knowledge.

1 June 2008 in Journal of Communication
Verified
Journal Article
Closed access
PDF file
Jörg MatthesJörg Matthes
Jörg Matthes
MKMatthias Kohring
Matthias Kohring

1 April 2007 in Communication Research
Verified
Journal Article
Closed access
MKMatthias Kohring
Matthias Kohring
Jörg MatthesJörg Matthes
Jörg Matthes
The dimensions that individuals apply in evaluating the trustworthiness or credibility of news media bear great theoretical and practical relevance. In previous research, however, there is no standardized scale for the measurement of trust in news media. Thus, the purpose of this article is to present the development and validation of a multidimensional scale of trust in news media. A theoretically derived model is tested on a representative sample via confirmatory factor analysis. After some modifications, the model is then validated on another independent sample. These results confirm the hypothesis that trust in news media can be considered a hierarchical factor (of second order) that consists of four lower order factors, including trust in the selectivity of topics, trust in the selectivity of facts, trust in the accuracy of depictions, and trust in journalistic assessment. This model is the first validated scale of trust in news media in communication research.

12 October 2016 in Journal of the Academy of Marketing Science
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Journal Article
Open access
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JKJohannes Knoll
Johannes Knoll
Jörg MatthesJörg Matthes
Jörg Matthes
Celebrities frequently endorse products, brands, political candidates, or health campaigns. We investigated the effectiveness of such endorsements by meta-analyzing 46 studies published until April 2016 involving 10,357 participants. Applying multilevel meta-analysis, we analyzed celebrity endorsements in the context of for-profit and non-profit marketing. Findings revealed strong positive and negative effects when theoretically relevant moderators were included in the analysis. The most positive attitudinal effect appeared for male actors who match well with an implicitly endorsed object (d = .90). The most negative effect was found for female models not matching well with an explicitly endorsed object (d = −.96). Furthermore, celebrity endorsements performed worse compared to endorsements of quality seals, awards, or endorser brands. No publication bias was detected. The study has theoretical and practical implications, and provides an agenda for future research.

3 April 2018 in Journal of Advertising
Verified
Journal Article
Open access
DSDesirée Schmuck
Desirée Schmuck
Jörg MatthesJörg Matthes
Jörg Matthes
BNBrigitte Naderer
Brigitte Naderer
Drawing from the affect–reason–involvement model, we examine how misleading advertising about the environmental features of products, or greenwashing, affects how consumers perceive ads and brands. Using data from two experimental studies with quota-based samples in the United States (N = 486) and Germany (N = 300), we compare nondeceptive claims with two types of claims often used in greenwashing: vague claims and false claims. We also identify the presence of pleasant nature-evoking images and test for interaction effects with two types of environmental involvement: environmental concern and environmental knowledge. Results indicate that while vague claims do not enhance consumers' perceived greenwashing regardless of their environmental knowledge or concern, false claims do, which consequently harms consumers' attitudes toward those ads and brands. In the United States, consumers' environmental knowledge moderates that effect, whereas all consumers in Germany could identify false claims as attempts at greenwashing. Moreover, associating greenwashing claims with nature-evoking images activates an affective persuasive mechanism that appeals to consumers' affinity for nature, which not only positively influences their evaluations of ads and brands but also influences their attitudes toward ads and brands more strongly than perceived greenwashing. In closing, we discuss the theoretical and practical implications of these findings.