Millennials have a lifestyle that is different from previous generations. Millennial Generation lives and grows together with rapid technological growth and currently dominates the population in Indonesia. The purpose of this study is to empirically determine the factors that influence the millennial generation’s loyalty to mobile banking applications. Elements used to analyze the millennial generation’s loyalty are corporate image, application security, word of mouth (WoM), and trust. Data collected through questionnaires from a sample of 395mobile banking users in Indonesia. The study uses structural equation modeling (SEM) to test the hypotheses with Amos 24 as the analysis tool. The results of the study proved that all predictions are proven significant. The trust in mobile banking mediates the effects of corporate image, application security, and word of mouth on millennial’s loyalty. The respondent of the research was millennial mobile banking users in Indonesia. Therefore, the model should be replicated among other mobile banking users in other countries. Banks have to maintain an excellent corporate image and get a positive transmission because, in this digitalization era, information can spread very quickly between friends, relatives, family, or through the internet, digital media, and social media. Banking also needs to include a guaranteed level of application security in the mobile banking application provided to gain the trust of users and be able to foster and increase their loyalty. However, there are still other factors that can influence millennial’s loyalty to a mobile banking application.

Purpose: This study examined the effect of electronic word of mouth and perceived value on purchase decisions of foods when using the Go-Food Application, which is a purchase decision mediated by trust. The increasing the number of Go-Food Application users makes this study a timely survey.Methodology/Approach: This research explored how the Go-Food Application is able to obtain more consumers compared to similar mobile apps. This research is quantitative in nature by testing the hypotheses. The sample size used was 175 respondents from a non-probability sampling with a convenience sampling technique. The analysis uses a SEM model analyzed using the AMOS program 24.Findings: The results based on Confirmatory Factor Analysis (CFA) shows that each variable is valid and reliable, and the result of Goodness of Fit shows all variables fit the data. The result of hypotheses testing show: (1) electronic word of mouth affects significantly and positively on trust; (2) perceived value affects significantly and positively on trust; (3) electronic word of mouth affects significantly and positively on purchase decision; (4) perceived value affects significantly and positively on purchase decision; (5) trust affects significantly and positively on purchase decision.Research Limitation/implication: The respondents were only those who live in Jakarta and those who use Go-Food application owned by Go-Jek Indonesia Ltd., exclude its other application such as Go-Car, Go-Mart, Go-Send, Go-Box, Go-Pulsa, Go-Massage, Go-Clean.Originality/Value of paper: Trust proved as mediation variable between of electronic word of mouth and perceived value and purchase decision by using Go-Food application. So this research has distribution to Go-Jek Indonesia Ltd. to maintain the costumer trust to get sustainable competitive advantage.

This study aims to analyse: (1) the effect of external factors on internal factors of SMEs; (2) the effect of external factors on SMEs performance; and (3) the effect of internal factors on SMEs performance in Jakarta. The result show that: (1) the external factors has positive and significant impact on internal factors of SMEs, (2) the external factors has positive but unsignificant on SMEs performance, and (3) the internal factors has positive and significant on SMEs performance in Jakarta. Keywords: Small and Medium Enterprises, External factors, Internal factors, SMEs performance

Purpose: This research focuses on adopting and using smartphone-based digital payment systems among Generation X and millennials in Jakarta, Tangerang, and South Tangerang, Indonesia. Combining UTAUT-IRT was used to investigate digital payment acceptance. Theoretical framework: This study examines the effect of the UTAUT and IRT factors on the behavior intention to use e-money and actual usage of e-money. Design/methodology/approach: The study utilizes a non-probability convenience sampling technique, with a sample size of 268 respondents. Data collection is conducted online through Google Forms. Structural Equation Modeling (SEM-PLS) using SmartPLS software is employed for data analysis. Findings: The research findings indicate that performance and effort expectancy do not significantly influence behavior intention among Generation X and millennials. However, social influence and facilitating conditions drive behavior intention among Generation X and millennials. Technology usage significantly influences behavior intention among millennials. In contrast, technology value influences behavior intention among Generation X. Traditional payment methods significantly impact behavior intention among Generation X but not among millennials. Technology risk and technology image do not significantly influence behavior intention in both groups. Behavior intention positively impacts actual usage among both Generation X and millennials. Research, Practical & Social implications: This research provides insights for policymakers, financial institutions, and e-money providers to understand the factors driving behavior intention towards e-money adoption among Generation X and millennials, suggesting targeted strategies to promote adoption and enhance the convenience and facilitating conditions for digital transactions, leading to increased financial inclusion and efficiency. Originality/value: This study contributes to the existing literature by examining the influence of factors on behavior intention toward e-money adoption among Generation X and Generation Y in Indonesia. It fills a gap by analyzing generational differences and motivations for adopting e-money, considering the specific context of personal payment needs.

The purpose of the research is to investigate the effect of external and internal factors on corporate performance and sustainable competitive advantage. The samples of the study are ten manufacturing companies in the pharmaceutical, cosmetic, and household utility sectors listed on the Indonesia Stock Exchange (IDX). The data analysis use PLS-SEM. The result shows that corporate performance is influenced by leverage and liquidity (internal factors) significantly but is not influenced by external factors significantly as well as organizational performance doesn’t impact the sustainable competitive advantage significantly. The results of this study can be a concern for companies that corporate performance is not the ultimate goal of a business. Still, it must be followed by a sustainable competitive advantage if the company wants the return is not temporary, but sustainable. The originality of the paper is the results of this study show that the competitive advantage of an industry or company can not only rely on one factor, from external or internal environmental factors.