Developing Recommender Systems (RSs) is particularly interesting in the tourist domain, where one or more attractions have to be suggested to users based on preferences, contextual dimensions, and several other constraints. RSs usually rely on the availability of a vast amount of historical information about users’ past activities. However, this is not usually the case in the tourist domain, where acquiring complete and accurate information about the user’s behavior is complex, and providing personalized suggestions is frequently practically impossible. Moreover, even though most available Touristic RSs (T-RSs) are user-focused, the touristic domain also requires the development of systems that can promote a more sustainable form of tourism. The concept of sustainable tourism covers many aspects, from economic, social, and environmental issues to the attention to improving tourists’ experience and the needs of host communities. In this regard, one of the most important aspects is the prevention of overcrowded situations in attractions or locations (over-tourism). For this reason, this paper proposes a different kind of T-RS, which focuses more on the tourists’ impact on the destinations, trying to improve their experiences by offering better visit conditions. Moreover, instead of suggesting the next Point of Interest (PoI) to visit in a given situation, it provides a suggestion about a complete sequence of PoIs (tourist itinerary) that covers an entire day or vacation period. The proposed technique is based on the application of Deep Reinforcement Learning, where the tourist’s reward depends on the specific spatial and temporal context in which the itinerary has to be performed. The solution has been evaluated with a real-world dataset regarding the visits conducted by tourists in Verona (Italy) from 2014 to 2023 and compared with three baselines.

Recommendation systems are becoming an invaluable assistant not only for users, who may be disoriented in the presence of a huge number of different alternatives, but also for service providers or sellers, who would like to be able to guide the choice of customers toward particular items with specific characteristics. This influence capability can be particularly useful in the tourism domain, where the need to manage the industry in a more sustainable way and the ability to predict and control the level of crowding of PoIs (Points of Interest) have become more pressing in recent years. In this paper, we study the role of contextual information in determining both PoI occupations and user preferences, and we explore how machine learning and deep learning techniques can help produce good recommendations for users by enriching historical information with its contextual counterpart. As a result, we propose the architecture of ARTEMIS, a context-Aware Recommender sysTEM wIth crowding forecaSting, able to learn and forecast user preferences and occupation levels based on historical contextual features. Throughout the paper, we refer to a real-world application scenario regarding the tourist visits performed in Verona, a municipality in Northern Italy, between 2014 and 2019.

Understanding and predicting how tourists move through a city is a challenging task, as it involves a complex interplay of spatial, temporal, and social factors. Traditional recommender systems often rely on structured data, trying to capture the nature of the problem. However, recent advances in Large Language Models (LLMs) open new possibilities for reasoning over richer, text-based representations of user context, even without a dedicated pre-training phase. In this study, we investigate the potential of LLMs to interpret and predict tourist movements in a real-world application scenario involving tourist visits to Verona, a municipality in Northern Italy, between 2014 and 2023. We propose an incremental prompt engineering approach that gradually enriches the model input, from spatial features alone to richer behavioral information, including visit histories, time information, and user cluster patterns. The approach is evaluated using six open-source models, enabling us to compare their accuracy and efficiency across various levels of contextual enrichment. The results provide a first insight about the abilities of LLMs to incorporate spatio-temporal contextual factors, thus improving predictions, while maintaining computational efficiency. The analysis of the model-generated explanations completes the picture by adding an interpretability dimension that most existing next-PoI prediction solutions lack. Overall, the study demonstrates the potential of LLMs to integrate multiple contextual dimensions in tourism mobility, highlighting the possibility of a more text-oriented, adaptive, and explainable T-RS.