This study examined the influence of destination image and overall satisfaction toward behavioral intention of travelers to Thailand. The results found that destination image dimensions of quality of hotels and restaurants and cultural and natural attractions significantly influenced overall satisfaction. In addition, overall satisfaction had a positive effect on behavioral intention. This study further investigated the moderating effect of perceived risk on the relationship between overall satisfaction and behavioral intention. Travelers with low perceived risk of these natural disasters had a tendency for greater positive destination image, overall satisfaction, and behavioral intention than travelers with high perceived risk.

This study examines the interaction effect of past experience and education level on the perceived usefulness of hotel technology. This study also investigates the influence of the perceived usefulness of hotel technologies, such as artificial intelligence, robotics, and service automation, on the behavioral intention of customers through their past experience. A total of 301 international tourists participated in this study. Results show that the past experiences and education level of tourists exhibit an interaction effect on the perceived usefulness of hotel technologies in terms of understanding and answering questions, providing accurate information, and communicating through various languages. The perception of technology adoption tends to show the commonality for the inexperienced tourists regardless of education level. However, such a perception fluctuates among experienced tourists with increased educational level, particularly among the graduate group. In addition, the effect of the perceived usefulness of hotel technologies on behavioral intention is stronger for experienced hotel customers than for inexperienced ones. Academic and managerial implications are also discussed for future research development.

Purpose: This study explored the impact of environmental awareness, knowledge, habits, attitudes, subjective norms and perceived behavioural control on purchase intention towards an eco-friendly hotel from a hotel guest perspective. The mediating role of habits and attitudes in the relationships was also examined.Design/methodology/approach: Anchored on an extended theory of planned behaviour (TPB) model, the study employed a quantitative method through a self-administered questionnaire. Convenience and snowball sampling approaches were used to select 241 respondents. Structural equation modelling was adopted to examine relationships between constructs.Findings: Results showed that hotel guests’ perceived environmental awareness positively influences their habits and that environmental knowledge positively affects their attitudes. Hotel guests’ habits, attitudes and perceived behavioural control also influence their purchase intention towards an eco-friendly hotel. In addition, habits and attitudes have a mediating effect on the relationship between environmental awareness and knowledge and purchase intention.Practical implications: Hotel operators should implement marketing campaigns to arouse hotel guests’ eco-friendly habits and attitudes by promoting environmental awareness and knowledge such as energy saving initiatives and green activities, which can increase their purchase intention.Originality/value: The findings extend the current hospitality and tourism literature advocating for the mediating role of habits and attitudes with the consequence of environmental awareness and knowledge about purchase intention. Moreover, this study increases the original TPB’s predictive power in the context of eco-friendly hotels by adding complementary constructs.

Although we have entered the new normal created by the COVID-19 crisis, few studies have offered guidance for the future of hospitality and tourism education. This study attempts to fill this gap by adopting two theories – curriculum theory and stakeholder theory. Thirty participants, consisting of hospitality and tourism students, faculty members, and industry professionals, were interviewed in focus groups. The results demonstrate curricula with a heavy emphasis on technology (artificial intelligence, virtual reality, or big data), marketing, culture/diversity, safety/crisis management, and entrepreneurship; and soft competencies focusing on creativity, self-confidence/positivity, self-care/wellness, critical thinking, leadership and teamwork. Many of these hard and soft skills reflect a greater need for new innovative business ideas and safety/health concerns in the post-COVID era. We hope these results serve as a foundation for educators and other stakeholders involved in setting plans and strategies for hospitality and tourism education in the years to come.

This study compared students’ perceived skills in the classroom and during their internship. It also assessed the effect of students’ perceived skills on career adaptability and perceived employability. A self-administered survey was sent out to hospitality and tourism undergraduate majors. Results showed that students perceived different skills in working under pressure, written communication, numeracy, planning and coordinating, and using new technology between internship set-ups and the classroom. It also indicated a positive relationship between soft skills and career adaptability, and between career adaptability and perceived employability. However, technical skills had no effect on career adaptability. Practical implications of complementing both classroom and internship experiences and enhancing soft skills of communication, problem-solving, and teamwork were discussed.