Aurora Martínez-Martínez

Prof. Dr. Aurora Martínez-Martínez

Business Administration, Universidad Politécnica de Cartagena, Cartagena, Murcia, Spain
orcid

Research Focus & Metrics

Academic Career Length

30Years (1997-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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1 February 2019 in Tourism Management
Verified
Journal Article
Closed access
Aurora Martínez-MartínezAurora Martínez-Martínez
Aurora Martínez-Martínez
Juan-Gabriel Cegarra-NavarroJuan-Gabriel Cegarra-Navarro
Juan-Gabriel Cegarra-Navarro
AGAlexeis Garcia-Perez
Alexeis Garcia-Perez
AWAnthony Wensley
Anthony Wensley

1 October 2015 in Tourism Management
Verified
Journal Article
Closed access
Aurora Martínez-MartínezAurora Martínez-Martínez
Aurora Martínez-Martínez
JCJuan-Gabriel Cegarra-Navarro
Juan-Gabriel Cegarra-Navarro
AGAlexeis García-Pérez
Alexeis García-Pérez

2 October 2009 in Social Responsibility Journal
Verified
Journal Article
Closed access
PDF file
JCJuan‐Gabriel Cegarra‐Navarro
Juan‐Gabriel Cegarra‐Navarro
Aurora Martínez-MartínezAurora Martínez-Martínez
Aurora Martínez-Martínez
Purpose – From the decision-maker's viewpoint, the success of a social responsibility program rests heavily on a corporation's ability to create links in the public consciousness between the CSR activities of an organization and its performance to different stakeholders. However, thinking broadly about CSR outcomes often results in a list that is much too long to be of any practical use. The purpose of this paper is to provide an empirical study to provide understanding as to why business organizations are increasingly engaging in corporate social responsibility issues. Design/methodology/approach – The paper investigates whether CSR initiatives have any impact on six organizational outcomes through an empirical investigation of 100 large firms in the Spanish MERCO (Monitor Español de Reputación Corporativa) using repeated ANOVA measures. Findings – The results indicate that the benefits of CSR issues fall within five major categories; namely: quality of products and services, global business, innovativeness, corporate culture, and ethical obligations. However, it is surprising to find that CSR had no significant effect on financial soundness. Research limitations/implications – The use of admiration can enable stakeholders to develop consensus and creative processes relating to the design of new requirements where CSR activities are incorporated into business activities. Practical implications – The implication for management practice is that CSR activities represent a long-term programme to change, and a proactive way to improve admiration. Originality/value – The paper shows that social responsibility is not always detrimental to company goals and performance

10 June 2022 in Journal of Sustainable Tourism
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Journal Article
Closed access
Aurora Martínez-MartínezAurora Martínez-Martínez
Aurora Martínez-Martínez
JCJuan-Gabriel Cegarra-Navarro
Juan-Gabriel Cegarra-Navarro
AGAlexeis Garcia-Perez
Alexeis Garcia-Perez
Tourism is one of the major drivers of socio-economic growth. For tourism organisations to remain competitive, they must be able to adapt to the current dynamic scenario where the sector operates. Organisational learning strategies can provide the sector with the knowledge required to transform tourism research and intellectual property into capabilities for the industry and stimulate tourism models with a minimal effect on the environment. Knowledge management involves managing tacit and explicit information in a way that ensures it is available where and when needed. From a knowledge management perspective, environmental learning refers to the processes of acquiring, distributing and using knowledge of the natural environment, involving the processes of socialisation, externalisation, combination and internalisation of knowledge and its central aim is to improve performance. This article describes how knowledge management and organisational learning can help to achieve a sustainable tourism sector. Sustainability in this context is understood as efforts to progress simultaneously in environmental, societal and economic development. The article argues that the principles of sustainable tourism lead to both improved strategies and avenues for future research, provided they are informed and supported by learning and knowledge management; value co-creation; co-operation and trust-building; corporate social responsibility and pro-environmental behaviour.

19 March 2021 in Knowledge and Process Management
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Journal Article
Closed access
PDF file
Juan-Gabriel Cegarra-NavarroJuan-Gabriel Cegarra-Navarro
Juan-Gabriel Cegarra-Navarro
Elena-Mădălina VătămănescuElena-Mădălina Vătămănescu
Elena-Mădălina Vătămănescu
Aurora Martínez-MartínezAurora Martínez-Martínez
Aurora Martínez-Martínez

21 January 2020 in Kybernetes
Verified
Journal Article
Open access
PDF file
VAVlad Andrei Alexandru
Vlad Andrei Alexandru
EBETTORE BOLISANI
ETTORE BOLISANI
Andreia Gabriela AndreiAndreia Gabriela Andrei
Andreia Gabriela Andrei
JCJuan Gabriel Cegarra-Navarro
Juan Gabriel Cegarra-Navarro
Aurora Martínez-MartínezAurora Martínez-Martínez
Aurora Martínez-Martínez
MZMalgorzata Zieba
Malgorzata Zieba
Purpose: This paper aims to categorise the approaches to knowledge management (KM) by companies. In the literature, there is no consensus on a universal or “best” approach to KM. Especially, this paper singles out and discusses the variegated features that characterise the implementation of KM by small- and medium-sized enterprises (SMEs) having different characteristics. Design/methodology/approach: A cluster analysis was used to detect the possible distinct traits of companies that have different approaches to KM. The unit of analysis is represented by small- and medium-sized knowledge intensive business services (KIBS) firms. Data were collected by means of an extensive survey of 223 companies in different European countries and sectors. Findings: Three clusters were identified: Companies showing a relative “unconscious” attention to KM and implementing KM practices without particular awareness; Companies adopting a more conscious approach and using a significant number of KM practices; and companies with a marginal propensity towards KM. Research limitations/implications: This study considers only KIBS, and future research should include other economic sectors. In addition, a convenience sample was used. Practical implications: This paper improves awareness of managers of small companies concerning different KM approaches that can be adopted. It highlights that a conscious adoption of a KM strategy involves the introduction of a set of consistent practices. Originality/value: The topic of KM approaches by small companies is still underdeveloped in the literature. Also, the paper proposes a multi-contextual investigation that makes it possible to highlight the transversality of KM approaches across different countries or sectors.