Seieun (Celine) Kim is currently an A.B.D. candidate in the Department of Global Hospitality Management at Kyungsung University and an Assistant Professor in the School of Global Studies at the same university. Her research interests include tourism management, service management, marketing, and consumer behavior. Through interdisciplinary approaches, she explores contemporary issues in the global hospitality and tourism industries, with a particular focus on enhancing consumer experiences and fostering service innovation. In her research, she applies GIS analysis, big data analysis, and eye-tracking experiments to investigate consumer behavior and develop data-driven insights for the hospitality and tourism fields.