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Dr. Francisco Liébana-Cabanillas
Universidad de Granada

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0 Neuromarketing
0 Social Commerce
0 Technology Acceptance Model (TAM)
0 Mobile payment
0 Instagram Commerce

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Mobile payment
Social Commerce
Technology Acceptance Model (TAM)

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Research article
Published: 07 June 2021 in Journal of Global Marketing
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The main focus of research studies assessing consumers’ attitudes toward advertising has shifted to social media platforms, replacing traditional advertising. In this regard, Instagram is considered one of the most popular social media platforms, with a global user base of 700 million active users. The purpose of this paper is to investigate the key factors that affect young consumers’ attitudes toward the digital advertising of fitness trackers on Instagram. The study is based on the self-administered survey questionnaire responses collected from young Indian consumers. Structural Equation Modeling has been used to analyze direct and moderating effects. The obtained results found that variables such as informativeness of Instagram advertising, perceived usefulness, and perceived ease of use of fitness trackers play a central role in developing respondents’ attitudes. This study pioneers in providing empirical evidence revealing the moderating effect of perceived usefulness and perceived ease of use on the relationship between advertising value factors and consumers’ attitudes toward advertising. The present study also offers valuable insights for marketers to design social media communication strategies on Instagram, showcasing the ease of use and utility of fitness trackers while delivering entertaining values.

ACS Style

Manali Gupta; Neena Sinha; Pratibha Singh; Francisco Liébana-Cabanillas. Instagram Advertising among Young Consumers in Wearable Fitness Trackers: The Moderating Role of Technology Acceptance Factors. Journal of Global Marketing 2021, 1 -22.

AMA Style

Manali Gupta, Neena Sinha, Pratibha Singh, Francisco Liébana-Cabanillas. Instagram Advertising among Young Consumers in Wearable Fitness Trackers: The Moderating Role of Technology Acceptance Factors. Journal of Global Marketing. 2021; ():1-22.

Chicago/Turabian Style

Manali Gupta; Neena Sinha; Pratibha Singh; Francisco Liébana-Cabanillas. 2021. "Instagram Advertising among Young Consumers in Wearable Fitness Trackers: The Moderating Role of Technology Acceptance Factors." Journal of Global Marketing , no. : 1-22.

Research articles
Published: 01 June 2021 in Environmental Communication
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The aims of the present study were: (a) to analyze the advertising message of renewable energies using eye-tracking technology, based on differences in the level of attention captured according to message valence (positive, neutral and negative) and the message framing; and (b) to evaluate the moderating role of consumers’ level of environmental concern and their self-regulatory focus. The results demonstrate differences in the time taken for low-elaboration stimuli to start to take effect for participants with high and low concern for the environment. It is also found that negative text-based advertisements are the most effective at attracting attention. In general terms, participants with the greatest concern for environmental matters tend to focus more quickly and more frequently on these negative stimuli, which require a greater degree of elaboration. The study also presents interesting recommendations for the development of awareness-raising campaigns about renewable energy.

ACS Style

Diego Gómez-Carmona; Francisco Muñoz-Leiva; Francisco Liébana-Cabanillas; Ana Nieto-Ruiz; Myriam Martínez-Fiestas; Cristina Campoy. The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye Tracking Study. Environmental Communication 2021, 15, 813 -841.

AMA Style

Diego Gómez-Carmona, Francisco Muñoz-Leiva, Francisco Liébana-Cabanillas, Ana Nieto-Ruiz, Myriam Martínez-Fiestas, Cristina Campoy. The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye Tracking Study. Environmental Communication. 2021; 15 (6):813-841.

Chicago/Turabian Style

Diego Gómez-Carmona; Francisco Muñoz-Leiva; Francisco Liébana-Cabanillas; Ana Nieto-Ruiz; Myriam Martínez-Fiestas; Cristina Campoy. 2021. "The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye Tracking Study." Environmental Communication 15, no. 6: 813-841.

Journal article
Published: 22 April 2021 in Foods
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The main objective of this research was to analyse the active regions when processing dishes with a pleasant (vs. unpleasant) design and the effect of the previously read rational (vs. emotional) description when visualising the dish. The functional magnetic resonance image technique was used for the study. The results showed that participants who visualised pleasant vs. unpleasant dishes became active in several domains (e.g., attention, cognition and reward). On the other side, visualisation of unpleasant dishes activated stronger regions linked to inhibition, rejection, and related ambiguity. We found that subjects who read rational descriptions when visualising pleasant dishes activated regions related to congruence integration, while subjects who visualised emotional descriptions showed an increased neuronal response to pleasant dishes in the regions related to memory, emotion and congruence.

ACS Style

Diego Gómez-Carmona; Francisco Muñoz-Leiva; Alberto Paramio; Francisco Liébana-Cabanillas; Serafín Cruces-Montes. What Do You Want to Eat? Influence of Menu Description and Design on Consumer’s Mind: An fMRI Study. Foods 2021, 10, 919 .

AMA Style

Diego Gómez-Carmona, Francisco Muñoz-Leiva, Alberto Paramio, Francisco Liébana-Cabanillas, Serafín Cruces-Montes. What Do You Want to Eat? Influence of Menu Description and Design on Consumer’s Mind: An fMRI Study. Foods. 2021; 10 (5):919.

Chicago/Turabian Style

Diego Gómez-Carmona; Francisco Muñoz-Leiva; Alberto Paramio; Francisco Liébana-Cabanillas; Serafín Cruces-Montes. 2021. "What Do You Want to Eat? Influence of Menu Description and Design on Consumer’s Mind: An fMRI Study." Foods 10, no. 5: 919.

Article
Published: 20 April 2021 in Information Technology and Management
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The interest in m-payments through mobile phones to replace the use of cash, credit cards or cheques is rapidly increasing in our society. The present study aims to examine the situation of near field communication (NFC) m-payment services along with the determinants of users’ continuance intention. To this intent, a sample of 1840 respondents with experience in using NFC payments participated in an online survey. During the first phase of this research, an structural equation modelling (SEM) technique was used to identify the acceptance predictors of mobile payments as well as to analyse the eventual moderating effect of the gender and age of the users of this tool. The second phase focused on the neural network model’s proficiency in assessing the relative impact of the most relevant predictors stemming from the aforementioned SEM analysis. The results obtained revealed subjective norms, risk, perceived usefulness, customer brand engagement and trust as the most significant antecedents of continuance intention towards NFC payments. The study also discusses the managerial implications derived from this research while assessing and suggesting potential user behaviour-based business opportunities for service providers.

ACS Style

Francisco Liébana-Cabanillas; Nidhi Singh; Zoran Kalinic; Elena Carvajal-Trujillo. Examining the determinants of continuance intention to use and the moderating effect of the gender and age of users of NFC mobile payments: a multi-analytical approach. Information Technology and Management 2021, 22, 133 -161.

AMA Style

Francisco Liébana-Cabanillas, Nidhi Singh, Zoran Kalinic, Elena Carvajal-Trujillo. Examining the determinants of continuance intention to use and the moderating effect of the gender and age of users of NFC mobile payments: a multi-analytical approach. Information Technology and Management. 2021; 22 (2):133-161.

Chicago/Turabian Style

Francisco Liébana-Cabanillas; Nidhi Singh; Zoran Kalinic; Elena Carvajal-Trujillo. 2021. "Examining the determinants of continuance intention to use and the moderating effect of the gender and age of users of NFC mobile payments: a multi-analytical approach." Information Technology and Management 22, no. 2: 133-161.

Journal article
Published: 31 March 2021 in Journal of Theoretical and Applied Electronic Commerce Research
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Search engine marketing accounts for a high percentage of investment in platforms such as Google. Several studies have confirmed that users have a negative bias towards advertisements, so we apply social psychology theories via the elaboration probability model in this analysis. In this research, we modify the types of ads shown on Google’s results pages using the regulatory focus and fit and message framing theory to study attentional and behavioral responses with eye-tracking technology and cognitive responses from self-report measures. The results confirm a negative bias towards ads and a preference for organic results. Although promotion-framed ads seem to be more persuasive than neutral and prevention-framed ads, it was not possible to prove compliance with regulatory fit in this field through survey-based studies.

ACS Style

Yessica-Ileana Giraldo-Romero; Carmen Pérez-De-Los-Cobos-Agüero; Francisco Muñoz-Leiva; Elena Higueras-Castillo; Francisco Liébana-Cabanillas. Influence of Regulatory Fit Theory on Persuasion from Google Ads: An Eye Tracking Study. Journal of Theoretical and Applied Electronic Commerce Research 2021, 16, 1165 -1185.

AMA Style

Yessica-Ileana Giraldo-Romero, Carmen Pérez-De-Los-Cobos-Agüero, Francisco Muñoz-Leiva, Elena Higueras-Castillo, Francisco Liébana-Cabanillas. Influence of Regulatory Fit Theory on Persuasion from Google Ads: An Eye Tracking Study. Journal of Theoretical and Applied Electronic Commerce Research. 2021; 16 (5):1165-1185.

Chicago/Turabian Style

Yessica-Ileana Giraldo-Romero; Carmen Pérez-De-Los-Cobos-Agüero; Francisco Muñoz-Leiva; Elena Higueras-Castillo; Francisco Liébana-Cabanillas. 2021. "Influence of Regulatory Fit Theory on Persuasion from Google Ads: An Eye Tracking Study." Journal of Theoretical and Applied Electronic Commerce Research 16, no. 5: 1165-1185.

Journal article
Published: 03 March 2021 in Expert Systems with Applications
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The mobile commerce (m-commerce) industry has rapidly grown in value in recent years, as has the number of m-commerce service providers and interest in it from consumers and academia alike. In order to ensure customer loyalty, providers must determine which factors influence consumer satisfaction in m-commerce. Therefore, the objective of this study is to determine and rank the significant predictors of satisfaction in m-commerce. The paper also develops a procedure for artificial neural network model design and parameter setting in technology acceptance studies. Data was collected from 224 users of m-commerce services. The results presented are based on a combination of structural equation modeling (SEM) and artificial neural network (ANN) analyses. A multi-layer perceptron was used for ANN modeling. The results show that the optimal ANN model has one hidden layer and a sigmoid as an activation function in both layers, while the number of hidden nodes should be determined using a recommended rule-of-thumb. In addition, mobility and trust were found to be the most significant determinants of consumer satisfaction in m-commerce. The results of the study are significant as they have important implications for both academia and companies, due to the fact that some of the factors investigated in the study, such as mobility, have rarely been explored in previous consumer satisfaction studies, but were proved to be very significant. Another important result of the study is the proposal of a detailed procedure of ANN model design and the recommendations made for the selection of ANN model architecture and parameter settings.

ACS Style

Zoran Kalinić; Veljko Marinković; Ljubina Kalinić; Francisco Liébana-Cabanillas. Neural network modeling of consumer satisfaction in mobile commerce: An empirical analysis. Expert Systems with Applications 2021, 175, 114803 .

AMA Style

Zoran Kalinić, Veljko Marinković, Ljubina Kalinić, Francisco Liébana-Cabanillas. Neural network modeling of consumer satisfaction in mobile commerce: An empirical analysis. Expert Systems with Applications. 2021; 175 ():114803.

Chicago/Turabian Style

Zoran Kalinić; Veljko Marinković; Ljubina Kalinić; Francisco Liébana-Cabanillas. 2021. "Neural network modeling of consumer satisfaction in mobile commerce: An empirical analysis." Expert Systems with Applications 175, no. : 114803.

Journal article
Published: 12 February 2021 in Journal of Retailing and Consumer Services
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Drawing on the stimulus-organism-response (SOR) framework, a model is tested that improves the understanding of customer loyalty toward social commerce websites. The results showed that: information and service quality are key antecedents of perceived value, whereas rewards and recognition, and customization are non-significant. Perceived value is an important driver of customer loyalty toward these websites. The model's relationships are affected by gender and frequency of use. Overall, the findings of this study extend the understanding in the social commerce context of: (i) the antecedents of customer perceived value and behavioral intentions; and (ii) the moderating effects of age, gender and frequency of social commerce use on the model relationships.

ACS Style

Sebastian Molinillo; Rocío Aguilar-Illescas; Rafael Anaya-Sánchez; Francisco Liébana-Cabanillas. Social commerce website design, perceived value and loyalty behavior intentions: The moderating roles of gender, age and frequency of use. Journal of Retailing and Consumer Services 2021, 102404 .

AMA Style

Sebastian Molinillo, Rocío Aguilar-Illescas, Rafael Anaya-Sánchez, Francisco Liébana-Cabanillas. Social commerce website design, perceived value and loyalty behavior intentions: The moderating roles of gender, age and frequency of use. Journal of Retailing and Consumer Services. 2021; ():102404.

Chicago/Turabian Style

Sebastian Molinillo; Rocío Aguilar-Illescas; Rafael Anaya-Sánchez; Francisco Liébana-Cabanillas. 2021. "Social commerce website design, perceived value and loyalty behavior intentions: The moderating roles of gender, age and frequency of use." Journal of Retailing and Consumer Services , no. : 102404.

Research article
Published: 09 December 2020 in International Journal of Green Energy
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Domestic heating systems are an important energy consumption market from a country’s economic and environmental perspective. The domestic adoption of biomass heating systems is increasing in Europe and is considered environmentally friendly in terms of climate change in general, as well as secure in terms of fuel supply and price fluctuation. The results of this study indicate that potential Spanish adopters have a favorable attitude toward this type of heating. A potential adopter can be characterized as a female owner with an income level of €1800 or more, and with a house in a rural area. The most important issue for them is, in general, the annual cost of their heating.

ACS Style

Inmaculada García-Maroto; Francisco Muñoz-Leiva; Elena Higueras-Castillo; Francisco Liébana-Cabanillas. Characterisation of potential adopters of domestic biomass heating. International Journal of Green Energy 2020, 18, 219 -230.

AMA Style

Inmaculada García-Maroto, Francisco Muñoz-Leiva, Elena Higueras-Castillo, Francisco Liébana-Cabanillas. Characterisation of potential adopters of domestic biomass heating. International Journal of Green Energy. 2020; 18 (3):219-230.

Chicago/Turabian Style

Inmaculada García-Maroto; Francisco Muñoz-Leiva; Elena Higueras-Castillo; Francisco Liébana-Cabanillas. 2020. "Characterisation of potential adopters of domestic biomass heating." International Journal of Green Energy 18, no. 3: 219-230.

Journal article
Published: 13 November 2020 in Telematics and Informatics
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Artificial intelligence (AI) is a future-defining technology, and AI applications are becoming mainstream in the developed world. Many consumers are adopting and using AI-based apps, devices, and services in their everyday lives. However, research examining consumer behavior in using AI apps is scant. We examine critical factors in AI app adoption by extending and validating a well-established unified theory of adoption and use of technology, UTAUT2. We also explore the possibility of unobserved heterogeneity in consumers’ behavior, including potentially relevant segments of AI app adopters. To augment the knowledge of end users’ engagement and relevant segments, we have added two new antecedent variables into UTAUT2: technology fear and consumer trust. Prediction-orientated segmentation was used on 740 valid responses collected using a pre-tested survey instrument. The results show five segments with different behaviors that were influenced by the variables of the proposed model. Once known, the profiles were used to propose apps to AI developers to improve consumer engagement. The moderating effects of the added variables—technology fear and consumer trust—are also shown. Finally, we discuss the theoretical and managerial implications of our findings and propose priorities for future research.

ACS Style

Juan-Pedro Cabrera-Sánchez; Ángel F. Villarejo-Ramos; Francisco Liébana-Cabanillas; Aijaz A. Shaikh. Identifying relevant segments of AI applications adopters – Expanding the UTAUT2’s variables. Telematics and Informatics 2020, 58, 101529 .

AMA Style

Juan-Pedro Cabrera-Sánchez, Ángel F. Villarejo-Ramos, Francisco Liébana-Cabanillas, Aijaz A. Shaikh. Identifying relevant segments of AI applications adopters – Expanding the UTAUT2’s variables. Telematics and Informatics. 2020; 58 ():101529.

Chicago/Turabian Style

Juan-Pedro Cabrera-Sánchez; Ángel F. Villarejo-Ramos; Francisco Liébana-Cabanillas; Aijaz A. Shaikh. 2020. "Identifying relevant segments of AI applications adopters – Expanding the UTAUT2’s variables." Telematics and Informatics 58, no. : 101529.

Journal article
Published: 10 November 2020 in Expert Systems with Applications
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Streaming services are becoming very popular among people and are considered as an entertainment alternative to the traditional model of broadcasting services due to its exclusiveness as well as better quality and variety of contents. The present article examines various factors influencing the continued intention to use live streaming services in India. To this end, the study fills the research gaps and extends perceived value theory by including a few important determinants, namely effort expectancy, performance expectancy, perceived innovativeness, perceived risk, perceived enjoyment and addiction to heavy viewing. The study contributes to the existing literature on streaming services addiction and extends its association with heavy viewing. Existing studies on addiction were found insufficient in explaining users’ heavy viewing of live streaming content, which has the potential to become a serious social problem in the future. The study’s findings suggest that the convenience value has the highest impact on users’ continued intention to use streaming services, followed by perceived enjoyment. The addiction to heavy viewing due to the use of streaming services by users has new social implications. The findings suggest that managers of streaming apps should promote their apps to consumers by highlighting various consumption values and make sure that their apps are attractive and provide personalized experience to the users. Moreover, the study discusses the growing addictive behaviour with regard to streaming services.

ACS Style

Sonali Singh; Nidhi Singh; Zoran Kalinić; Francisco J. Liébana-Cabanillas. Assessing determinants influencing continued use of live streaming services: An extended perceived value theory of streaming addiction. Expert Systems with Applications 2020, 168, 114241 .

AMA Style

Sonali Singh, Nidhi Singh, Zoran Kalinić, Francisco J. Liébana-Cabanillas. Assessing determinants influencing continued use of live streaming services: An extended perceived value theory of streaming addiction. Expert Systems with Applications. 2020; 168 ():114241.

Chicago/Turabian Style

Sonali Singh; Nidhi Singh; Zoran Kalinić; Francisco J. Liébana-Cabanillas. 2020. "Assessing determinants influencing continued use of live streaming services: An extended perceived value theory of streaming addiction." Expert Systems with Applications 168, no. : 114241.

Journal article
Published: 15 October 2020 in Information Systems Management
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ACS Style

Francisco Liébana-Cabanillas; Sebastian Molinillo; Arnold Japutra. Exploring the Determinants of Intention to Use P2P Mobile Payment in Spain. Information Systems Management 2020, 38, 165 -180.

AMA Style

Francisco Liébana-Cabanillas, Sebastian Molinillo, Arnold Japutra. Exploring the Determinants of Intention to Use P2P Mobile Payment in Spain. Information Systems Management. 2020; 38 (2):165-180.

Chicago/Turabian Style

Francisco Liébana-Cabanillas; Sebastian Molinillo; Arnold Japutra. 2020. "Exploring the Determinants of Intention to Use P2P Mobile Payment in Spain." Information Systems Management 38, no. 2: 165-180.

Journal article
Published: 13 July 2020 in Telecommunications Policy
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The potential use of mobile payment is enormous and it is receiving attention as an alternative mode of payment worldwide. The present study develops a conceptual model to analyze the intention to use mobile payment services in the emerging market. Data was collected in India, one of the biggest emerging market, through a survey. The research hypotheses were tested using structural equation modeling approach. The results offer support that innovativeness, stress and perceived ease of use influence the perceived usefulness of mobile payment services. Subsequently, perceived usefulness, perceived satisfaction, perceived risk and perceived trust influence the intention to use mobile payment services. The findings provide alternatives for companies to consolidate this technology-based payment service.

ACS Style

Francisco Liébana-Cabanillas; Arnold Japutra; Sebastián Molinillo; Nidhi Singh; Neena Sinha. Assessment of mobile technology use in the emerging market: Analyzing intention to use m-payment services in India. Telecommunications Policy 2020, 44, 102009 .

AMA Style

Francisco Liébana-Cabanillas, Arnold Japutra, Sebastián Molinillo, Nidhi Singh, Neena Sinha. Assessment of mobile technology use in the emerging market: Analyzing intention to use m-payment services in India. Telecommunications Policy. 2020; 44 (9):102009.

Chicago/Turabian Style

Francisco Liébana-Cabanillas; Arnold Japutra; Sebastián Molinillo; Nidhi Singh; Neena Sinha. 2020. "Assessment of mobile technology use in the emerging market: Analyzing intention to use m-payment services in India." Telecommunications Policy 44, no. 9: 102009.

Journal article
Published: 06 July 2020 in Sustainability
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Current developments in information technology and communications, as well as the significant transformations the business world is being forced to make, are generating an opportunity for widespread acceptance of mobile payments. The present research analyzes the intention to use the Apple Pay mobile payment system, as well as contextualizing and evaluating the different antecedents of its use. To carry out the research, 539 users were invited to respond to an online questionnaire, and an analysis of structural equation modeling was used. The results indicate that perceived value is the variable that most influences the intention to use the proposed payment system, followed by perception of utility and risk. This work has important implications for companies in the sector.

ACS Style

Francisco Liébana-Cabanillas; Inmaculada García-Maroto; Francisco Muñoz-Leiva; Iviane Ramos-De-Luna. Mobile Payment Adoption in the Age of Digital Transformation: The Case of Apple Pay. Sustainability 2020, 12, 5443 .

AMA Style

Francisco Liébana-Cabanillas, Inmaculada García-Maroto, Francisco Muñoz-Leiva, Iviane Ramos-De-Luna. Mobile Payment Adoption in the Age of Digital Transformation: The Case of Apple Pay. Sustainability. 2020; 12 (13):5443.

Chicago/Turabian Style

Francisco Liébana-Cabanillas; Inmaculada García-Maroto; Francisco Muñoz-Leiva; Iviane Ramos-De-Luna. 2020. "Mobile Payment Adoption in the Age of Digital Transformation: The Case of Apple Pay." Sustainability 12, no. 13: 5443.

Articles
Published: 18 June 2020 in Current Issues in Tourism
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This research aims to analyse the complexity of the factors that influence intentions to use advanced mobile applications (apps) based on smart technologies like beacons in which tourists can access information through their smartphones while visiting a museum based in the localization. A total of 542 individuals participated in an experiment. An asymmetrical analysis through a fuzzy-set qualitative comparative analysis (fsQCA) investigated the causal configurations of determinants and risks that lead to the intention to use beacons mobile applications in museums. This study also uses a symmetrical analysis, namely partial least squares structural equation modelling (PLS-SEM), to compare this analysis with the asymmetrical one. The results revealed nine models of determinants and risks that led to a high intention to use these mobile applications. The findings have practical and theoretical implications for the development of new theories in mobile services with regard to accessing information while travelling.

ACS Style

Elena Carvajal-Trujillo; Sebastián Molinillo; Francisco Liébana-Cabanillas. Determinants and risks of intentions to use mobile applications in museums: an application of fsQCA. Current Issues in Tourism 2020, 24, 1284 -1303.

AMA Style

Elena Carvajal-Trujillo, Sebastián Molinillo, Francisco Liébana-Cabanillas. Determinants and risks of intentions to use mobile applications in museums: an application of fsQCA. Current Issues in Tourism. 2020; 24 (9):1284-1303.

Chicago/Turabian Style

Elena Carvajal-Trujillo; Sebastián Molinillo; Francisco Liébana-Cabanillas. 2020. "Determinants and risks of intentions to use mobile applications in museums: an application of fsQCA." Current Issues in Tourism 24, no. 9: 1284-1303.

Article
Published: 15 June 2020 in Journal of Computing in Higher Education
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The aim of the present work is to contribute to the study of use intention for technologies related to the increasingly popular massive open online courses (MOOCs). Informed by a scientific literature review, the work proposes a behavioral model to explain use intention via various constructs. The results of the analysis verify the effect of user perceived satisfaction and autonomous motivation as the strongest predictors of use intention. The analysis also shows that perceived satisfaction is affected by the quality of the course, its entertainment value and its usefulness. The latter variable is also a major factor in explaining user emotions. The study provides an original focus in the study of perceived satisfaction and MOOC use intention by extending the models proposed in previous published literature in this emerging field.

ACS Style

Irma Pozón-López; Elena Higueras-Castillo; Francisco Muñoz-Leiva; Francisco J. Liébana-Cabanillas. Perceived user satisfaction and intention to use massive open online courses (MOOCs). Journal of Computing in Higher Education 2020, 33, 85 -120.

AMA Style

Irma Pozón-López, Elena Higueras-Castillo, Francisco Muñoz-Leiva, Francisco J. Liébana-Cabanillas. Perceived user satisfaction and intention to use massive open online courses (MOOCs). Journal of Computing in Higher Education. 2020; 33 (1):85-120.

Chicago/Turabian Style

Irma Pozón-López; Elena Higueras-Castillo; Francisco Muñoz-Leiva; Francisco J. Liébana-Cabanillas. 2020. "Perceived user satisfaction and intention to use massive open online courses (MOOCs)." Journal of Computing in Higher Education 33, no. 1: 85-120.

Journal article
Published: 26 May 2020 in Sustainability
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The adoption of electric vehicles (EVs) by consumers is regarded as a key strategic goal for the reduction in transport-related air pollution levels. Although sales of EVs continue to rise year on year, generally, the attainment of the strategic goals set by various governments for the adoption of EVs remains a distant target. The purpose of this study is to identify the customer profile of early adopters of EVs in Spain: one of Europe’s largest economies, yet the country with the lowest uptake of EVs at present. The analysis presented here is based on an online survey of 404 potential consumers of EVs in Spain. A cluster analysis of the data was performed based on a set of three socio-demographic characteristics (gender, age, and income), one psychographic (green moral obligation—GMO) and two EV attributes (price and driving range). The results of this analysis showed that there exist two segments with respect to higher or lower customer intentions related to the adoption of EVs. These findings represent a theoretical contribution to current understanding of the customer profile of adopters of EVs and will contribute to the development of communication and retail strategies aimed at customers fitting the profile of early adopters of new technologies.

ACS Style

Elena Higueras-Castillo; Sebastian Molinillo; J. Coca-Stefaniak; Francisco Liébana-Cabanillas. Potential Early Adopters of Hybrid and Electric Vehicles in Spain—Towards a Customer Profile. Sustainability 2020, 12, 4345 .

AMA Style

Elena Higueras-Castillo, Sebastian Molinillo, J. Coca-Stefaniak, Francisco Liébana-Cabanillas. Potential Early Adopters of Hybrid and Electric Vehicles in Spain—Towards a Customer Profile. Sustainability. 2020; 12 (11):4345.

Chicago/Turabian Style

Elena Higueras-Castillo; Sebastian Molinillo; J. Coca-Stefaniak; Francisco Liébana-Cabanillas. 2020. "Potential Early Adopters of Hybrid and Electric Vehicles in Spain—Towards a Customer Profile." Sustainability 12, no. 11: 4345.

Academic paper
Published: 20 May 2020 in Journal of Consumer Behaviour
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The retention rate of mobile game players is one of the subjects that spark most interest in the industry, as many abandon the games only a few hours after downloading them. This study examines the antecedents of loyalty towards mobile games from the perspective of perceived value and explores the moderating effect of intensity of playing. The results revealed that hedonic value (i.e., perceived enjoyment and perceived attractiveness) and, to a lesser extent, utilitarian value (i.e., effort expectancy and perceived usefulness) are crucial in the loyalty that players feel towards mobile games. Intensity of playing weakens the relationship between perceived usefulness, perceived enjoyment and loyalty intention. Based on the findings, theoretical and practical implications are provided.

ACS Style

Sebastian Molinillo; Arnold Japutra; Francisco Liébana‐Cabanillas. Impact of perceived value on casual mobile game loyalty: The moderating effect of intensity of playing. Journal of Consumer Behaviour 2020, 19, 1 .

AMA Style

Sebastian Molinillo, Arnold Japutra, Francisco Liébana‐Cabanillas. Impact of perceived value on casual mobile game loyalty: The moderating effect of intensity of playing. Journal of Consumer Behaviour. 2020; 19 (5):1.

Chicago/Turabian Style

Sebastian Molinillo; Arnold Japutra; Francisco Liébana‐Cabanillas. 2020. "Impact of perceived value on casual mobile game loyalty: The moderating effect of intensity of playing." Journal of Consumer Behaviour 19, no. 5: 1.

Journal article
Published: 01 February 2020 in International Journal of Information Management
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ACS Style

Nidhi Singh; Neena Sinha; Francisco Liebana-Cabanillas. Determining factors in the adoption and recommendation of mobile wallet services in India: Analysis of the effect of innovativeness, stress to use and social influence. International Journal of Information Management 2020, 50, 191 -205.

AMA Style

Nidhi Singh, Neena Sinha, Francisco Liebana-Cabanillas. Determining factors in the adoption and recommendation of mobile wallet services in India: Analysis of the effect of innovativeness, stress to use and social influence. International Journal of Information Management. 2020; 50 ():191-205.

Chicago/Turabian Style

Nidhi Singh; Neena Sinha; Francisco Liebana-Cabanillas. 2020. "Determining factors in the adoption and recommendation of mobile wallet services in India: Analysis of the effect of innovativeness, stress to use and social influence." International Journal of Information Management 50, no. : 191-205.

Articles
Published: 09 January 2020 in Behaviour & Information Technology
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The purpose of this paper is to identify the factors affecting the intention to use peer-to-peer (P2P) mobile payment. Although mobile technology has become part of everyday life, certain actions and services, such as mobile payments, are still used relatively infrequently. In this paper, we analyse consumers’ adoption of P2P mobile payment services. Following a review of previous literature in this field, we identify the main factors that determine the adoption of mobile payments, and then perform a logistic regression (LR) analysis and propose a neural network to predict this adoption. From the logistic regression results obtained we conclude that six variables significantly influence intentions to use P2P payment: ease of use, perceived risk, personal innovativeness, perceived usefulness, subjective norms and perceived enjoyment. With respect to the nonparametric technique, we find that the multilayer perceptrons (MLP) prediction model for the use of P2P payment obtains higher AUC values, and thus is more accurate, than the LR model. This paper is a pioneer study of intention to use with mobile payment using these methodologies. The outcome of this research has important implications for the theory and practice of the adoption of P2P mobile payment services.

ACS Style

J. Lara-Rubio; A. F. Villarejo-Ramos; F. Liébana-Cabanillas. Explanatory and predictive model of the adoption of P2P payment systems. Behaviour & Information Technology 2020, 40, 528 -541.

AMA Style

J. Lara-Rubio, A. F. Villarejo-Ramos, F. Liébana-Cabanillas. Explanatory and predictive model of the adoption of P2P payment systems. Behaviour & Information Technology. 2020; 40 (6):528-541.

Chicago/Turabian Style

J. Lara-Rubio; A. F. Villarejo-Ramos; F. Liébana-Cabanillas. 2020. "Explanatory and predictive model of the adoption of P2P payment systems." Behaviour & Information Technology 40, no. 6: 528-541.

Articles
Published: 01 January 2020 in Economic Research-Ekonomska Istraživanja
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Personality five characteristics are playing crucial role on intention to forward Online Company Generated Content and user generated content mediated by online brand community engagement. This paper is applied on a case of banking industry in order to perceive a long run relationship between banks operating in Palestine and their customers. The total of 685 valid questionnaires were collected from online banking sector in Palestine, who is member of online brand community in Facebook. Moreover, the data were analysed and processed by structural equation model. The results reveal that personality traits (extraversion, conscientiousness, and openness) have positive influence on online brand community engagement. It also found that online brand community engagement plays vital role in inducing clients to forward CGC and UGC. Simultaneously, the results provide banks with a valuable implication on how banking industry can attract more customers in online brand community website and perceived trust of banks services and products.

ACS Style

Mahmoud Yasin; Lucia Porcu; Mohammed T. Abusharbeh; Francisco Liébana-Cabanillas. The impact of customer personality and online brand community engagement on intention to forward company and users generated content: palestinian banking industry a case. Economic Research-Ekonomska Istraživanja 2020, 33, 1985 -2006.

AMA Style

Mahmoud Yasin, Lucia Porcu, Mohammed T. Abusharbeh, Francisco Liébana-Cabanillas. The impact of customer personality and online brand community engagement on intention to forward company and users generated content: palestinian banking industry a case. Economic Research-Ekonomska Istraživanja. 2020; 33 (1):1985-2006.

Chicago/Turabian Style

Mahmoud Yasin; Lucia Porcu; Mohammed T. Abusharbeh; Francisco Liébana-Cabanillas. 2020. "The impact of customer personality and online brand community engagement on intention to forward company and users generated content: palestinian banking industry a case." Economic Research-Ekonomska Istraživanja 33, no. 1: 1985-2006.