Hong Lan is a Ph.D. candidate majoring in E-commerce at the School of Computer and Information Engineering, Harbin University of Commerce, China. Her primary research interests include social media brand marketing and consumer behavior. She has published more than 10 academic papers in domestic and international journals, including 5 papers indexed in SSCI/SCI and 1 paper indexed in CSSCI. She has also participated in one provincial-level research project.