Artificial intelligence (AI) is altering the hiring, training and management of staff in companies, thus transforming decision-making in human resource management (HRM) from past data-driven to present. This paper examines how artificial intelligence is changing HR best practices and highlights the main factors influencing AI adoption and the consequent effects on organizational effectiveness. We investigate how employee’s digital abilities, artificial intelligence experience and self-confidence in using technology impact AI integration in HRM through exploratory factor analysis (EFA), correlation analysis, network analysis, and decision tree regression. Although age and education have just a small impact, the results reveal that digital competency is the largest driver of AI adoption followed by artificial intelligence experience and self-efficacy. However, the adoption of artificial intelligence is not without difficulty. The main obstacles for companies trying to include artificial intelligence into HR are algorithmic bias, openness issues and ethical dangers. Organizations should invest in AI-focused training programs, guarantee fairness in AI-driven hiring and evaluations, and maintain human supervision to balance automation with ethical decision making to maximize AI while avoiding these risks. Future studies should investigate how the acceptance of artificial intelligence in HR changes over time, how it affects other sectors and how employees really feel about collaborating with HR systems driven by artificial intelligence. AI has great potential to improve HR efficiency and decision making with proper application; yet its success depends on ensuring it remains inclusive, ethical and transparent even as such.

This paper addresses the critical challenge of accelerating the adoption of sustainable innovations by examining the interdependence between managerial credibility and consumer pragmatism. The aim of the study was to investigate how perceived trust in management influences purchase intention, specifically analysing both the mediating role of financial perceptions and the moderating effect of digital literacy. The study had a quantitative approach, with data being collected from 408 Romanian respondents. The statistical analysis was performed using JASP software (version 0.96.0.0), applying both multiple and simple linear regression as well as a mediation analysis (SEM). The results indicate that both perceived trust in management and the perception of innovation as an investment directly stimulate purchase intention such that that credible management can convince consumers of the financial benefits. However, even though digital literacy plays a fundamental role in consumers’ lives, it does not affect the relationship between managers’ credibility and the willingness to buy sustainable products. The paper concludes that for sustainable innovations to be financially successful, organisations must move beyond the green labelling and focus on building genuine strategic credibility. Therefore, these findings offer valuable insights for both managers and policymakers in their efforts to support the transition to a more sustainable market.

Today’s managers are faced with radical organizational changes, felt not only in the operational area, but also in the decision-making process. Thus, the way they make decisions takes on a new approach, with digital technologies being introduced into the context. However, while the perception or overall efficiency of such digitalized decisions is often considered, the financial perspective often remains a less important concern for researchers. Moreover, the specialized literature, especially that from Romania, is unfortunately still not sufficiently developed in this direction, not having explored the economic and financial considerations of the digitalization of the decision-making process. Surely, all of this is largely due to the relative novelty of this phenomenon, nonetheless, it remains extremely important to observe whether digital transformation brings only opportunities or also financial challenges to the said process. Therefore, this research takes into account the still emerging stage of the literature and aims to complement it by conducting a qualitative study, focused on determining managers’ perspective on the financial side of the digitalization of the decision-making process. Accordingly, the central question and general objective of this paper will be to analyze the impact of the digitalization of this process by determining the economic and financial implications. The chosen study methodology is built around a semi-structured interview, the application of which takes place among several managers from Romanian organizations. The research results will provide real and up-to-date insights into aspects such as the financial impact of digitalized decisions as well as potential financial-economic challenges. Through these, the article will consolidate both Romanian and international scientific literature, bringing a significant contribution to the understanding of the phenomenon of digitalization of the decision-making process from a financialeconomic perspective.