Associate Professor Andrea Insch's research interests focus on the wellbeing and resilience of people and places through the lenses of marketing and urban studies. Designed to contribute to the debate on the role and impacts of place branding for cities, nations, and their stakeholders, her research activity investigates several sub-themes – the interplay of cities' branding and urban development, resident engagement with city branding and how people, brands and places build resilience throughout the COVID-19 pandemic and beyond.