Professor of Management at the Polytechnic Institute of Bragança, Portugal, since December 1992. She is a researcher and Scientific Coordinator of UNIAG (Applied Management Research Unit, since 2013) and was a researcher at the Research Unit in Business Sciences (NECE-UBI, 2010-2017). She participated in 17 international and national R&D projects (7 as Responsible Researcher), supervised one PhD thesis and several master students (over 140 master theses). She published more than 200 publications (96 with indexing to Scopus/WoS databases) in peer-reviewed journals, book chapters and proceedings, and has several communications at international scientific conferences. She serves as a member of Program Board and Organising Committees for some Scientific Committees of International Conferences and has collaborated as a reviewer with several scientific journals. Best award scientific paper (10) in Marketing and Strategy, Tourism, Econometric Methods and Regional Analysis. Research and teaching: Tourism, Management and Applied Research Methods.