To enhance the scientific rigor and user alignment of children’s furniture design, this study proposes a data-driven multi-criteria evaluation framework for design optimization. Focusing on wooden seating products for children, online product reviews were collected and preprocessed using Python and the Jieba word segmentation tool to extract authentic user needs. An evaluation index system was established by filtering indicators through expert focus group discussions and the coefficient of variation method. During the weighting phase, subjective weights were derived using an improved Analytic Hierarchy Process (AHP), while objective weights were calculated via the CRITIC method. A game-theoretic approach was employed to integrate both into a composite weight vector. Finally, the TOPSIS–RSR model was applied to rank and classify the performance levels of four wooden children’s seating designs. Based on the results, specific design guidance strategies were proposed. The proposed framework effectively captures user requirements, balances subjective and objective information, and provides a clear decision-making pathway for selecting optimal design solutions. The study not only advances theoretical research but also offers practical guidance for design, with strong potential for extension to other furniture categories and resource-driven product design domains.

Understanding how users perceive and attend to the anthropomorphic appearance and empathic responses of artificial intelligence medical conversational agents (AIMCAs) can help reveal the key judgment cues underlying trust formation and use decisions, while also informing interface and dialog design. To this end, this study employs a 3 (appearance anthropomorphism: high, medium, low) × 2 (empathic response: present, absent) within-subject eye-tracking experiment, combined with subjective scales and brief post-task open-ended feedback. During a static prototype viewing task based on hypothetical consultation scenarios, we concurrently recorded trust, behavioral intention, and visual measures for key areas of interest (AOIs; appearance area, conversational content area, and overall interface area). Eye-tracking measures were normalized by AOI coverage proportion to improve cross-AOI comparability. The results show that both anthropomorphic appearance and empathic response significantly increased users’ trust in AIMCAs and their behavioral intention. An interaction between these two types of social cues was also observed, suggesting that when visual embodiment and linguistic style are aligned at the social level, users are more likely to form favorable overall judgments. At the level of visual processing, however, no interaction effect was found, and the eye-tracking measures showed only partial main effects, indicating that subjective synergy does not necessarily correspond to synergistic changes in attentional allocation. Overall, anthropomorphic appearance and empathic response exerted consistent facilitating effects on outcome variables, but displayed different patterns of attentional allocation and information prioritization at the visual level. Accordingly, AIMCA design should emphasize consistency between appearance cues and conversational strategies, optimize users’ initial judgments and interface comprehension, and use intention through verifiable information organization and clear boundary cues.